🧠 New CREATIVE Trend Everybody will COPY in 3..2..1

It's super nice. Like they've definitely stepped up since last time we we talked about this and it's 200 new creatives and it's just like it's beautiful to watch. Love the love the ghost all of the different things, monkeys and whatnot. So yeah, it's it's perfect. Even the game revenue is going up like crazy. So guys, well done. [music] Felix with ads making those coins rise. Jack up designs worlds chasing the sky. We're the two and a half gamers. The midnight crew [music] talking UA advers and game design too. Mat feeling shak bringing the insight. We're rocking those vibes till the early daylight master [music] eyes on the prize. Tracking data through the cyerspace skies. Felix stats colors like a wizard in disguise. [music] Jacks lift us to the high. Two and a half gamers talking smack. Slow hockey sick [music] got your back. Ads are beautiful. They light the way. Click it fast. Don't delay. Uh-huh. Ah. [music] Aha.

Ah. [music] Ah. Ah. Hello. How is everybody? [laughter]
[gasps]
Ah, we are going to talk about the creatives and the creative trends. And I actually like this episode. I think Felix is also loving this episode. And I don't know about Yakob, but I don't care actually. [laughter]
I'm the one that usually around like 20th minute loses faith in humanity. But yeah.
Yeah. It's okay. It's okay. Anyway, so my name is Michael. I'm Felix
Broberg and looking forward to see all the Forex creatives.
No, I'm No, I I have I have two games.
Okay.
Well, we can go deeper into Forex, but I think we obviously need to start with

one and only
Golden Goblin.
Yes, one and only go Goblins. And let me just do this. I think, you know, like every month it's less and less creatives. Honestly, it's 200 new creatives only this time. So, it's I think it's in the maintenance mode this game. Don't you think?
I mean, like they're they're kind of letting it run.
Yeah.
Cuz I mean, this is not really
This is the first time we've done this episode is not crazy iteration.
Oh, yeah. Yeah. The revenue is going down quite rapidly.
Yeah, I think they're moving into different game now.
Those are at all time. So like
So I think this is the time that we also retired this game as a first spot.
Yeah, the resid.
So I'm afraid you're right.
Yes, unfortunately. But I mean it's still the game that it was in the top charts of idol games for a long time. I

feel that biggest game like Idol Lumber maybe makes more
I wonder what's going to happen with the idle zombie whatever that's copying this this creative
that's a good point
yeah really I mean
you look it up look up zombie against golden goblins
this is kind of new actually which is nice yeah this is pretty cool
is that tomatoes or what is it
no it's marbles marbles marble. It's like king shot combination.
Yeah. Yeah, pretty much. That's that's definitely new. But then
I guess this is also Yeah, but it's all inactive. So I don't want to spend too much time with with Goblins,
man.
Idle Zombie literally peaked in August last year and then it's copying the curve of idle golden one to one just going down with it. Like literally it's just Yeah. And like of

course like if you are using the same creatives and the main game that you're coping is also going down well
you're going down with it.
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Yeah, trouble with no originality.
Yeah. Oh man. So, we have these slumber guys again with something new.

Top tycoon. I haven't seen that for quite some time.
[ __ ] terrible fish.
That is dirty.
Yes.
And idle lumber.
Of course. Of course. Idle lumber or forex. I mean, it is kind of like they're they were kind of chopping the
the tree the fish in
the fish. Yeah, the fish in sushi or whatever, man. Like, it's f [ __ ] gross. I mean, yes. I mean, I guess that's that's why it works.
I mean, Top Tycoon had the the creatives of the people pooing, right? So, I don't think they have a lot of morals like
Oh, it was the other tycoon. Carnival Tycoon. It was Carnival Tycoon.
Okay. We have Yeah, this is new kind of Hello Lady. Yeah, hello lady. I doesn't exist.
Upgrading her village, which is upgrading the entertainment part.
8 seconds, man. Like, come on. Like, you can do better.

Anyway, so I mean, well, let's see that this actually, you know what? I tried actually these concepts on Robot Breaker. Why the movement is so gross?
It doesn't matter.
Uh people like like to watch this [ __ ] for some.
I know. But those were like 10 concepts just like you through 10 concepts immediately. [laughter]
Yeah. 10 concepts immediately. But the there is like I have definitely different uh group of games because I just picked whatever was targeting me. And this is a game we talked about a long time ago.
Oh, War.
Yes.
We haven't talked about SE games for ages, huh?
Yeah, exactly. Yeah, exactly. It's like it's been a while.
And like this is targeting me like almost every day. Like 10 million different creatives.
How big is this game now?
Tower War.

Yeah.
Yeah.
Like 1 million IP a month, 2 million downloads. Is that a guess or you actually checked it? No,
I'm looking at it.
Okay. Okay. I wasn't sure.
They actually have a new game scaling up.
Yes. Which
pocket sword coin merge puzzle which is like you remember when we did coin sword?
Yes.
Okay. And we have some AI stuff which is nice. So I buy it could be in your segment but this is all pretty. Oh, this looks like a factorial. No,
no, no. This is not factorial to a century new forex
top. Yeah,
this Oh, yeah, I know.
Yes, most probably.
Yeah, this is like Pantheon.
Yes.
Looks exactly like Pantheon. I have Pantheon as well because

yes I mean honestly yeah that's what works and everybody's copying it anyway. Okay so we have this guy which is doing some nice stuff also reminded a little bit of of uh Hero Wars.
Mhm. Okay. Well, let me check. Where do I have the top commander? It's going to be later. I went back to these guys because I mean, obviously, we talked about XP hero, not X hero. XP hero for a little bit. They put Butcher here and XP hero next to each other as well. Let's see who's doing who's winning there. I mean why does why is m integral like

looking at like this always because it's super super small resolution I see only blurred stuff
you have more of those pixels
more of those pixels we have more of the 4x stuff obviously and this is something that was also in the first uh the first of the creative screen but golden goblins it's the same the same concept.
Badger here actually peaked.
Really?
Yeah. And I can guess why pretty well.
Yes.
Why?
Cuz it's just [snorts] like come on. Like there's no no new content. It's just like so grindy.
And people are hacking the game so much.
Everybody's hacking everything. I mean, I was looking into like a few games and there's every everywhere there's a mod APK where you can get unedited coins
in the games Reddit like every second post is like how to hack the APK.
Oh,

I'm sorry.
Uh, this is Last Asylum.
Well, yes, but it's for XP Hero.
Oh, yeah. Yeah, it's stolen last Asylum from XP Hero.
Stolen L asylum. Exactly.
What is What was the was the guy with the sword?
Yeah. One sec. I mean like
Okay, you can do your whatever this is.
I can Yeah, I can.
Bang bang survivor.
Bangbang survivor. Exactly. This one. Yes,
this one. Yes. Kingshot, isn't it? Of course.
Of course. Give me ads. Oh, no. There's no ads. Of course, there's no ads. Hero mark is watermark. Is there?
Yeah. Yeah,
man. I need to try I need to try
Kingshot playable.
Yes, of course. I need to try this no ads concept in literally in in the games that I have obviously. No, I haven't tried it yet.
I mean,
it's like the best lie you can do.
Yeah, but it doesn't make any sense, man. Like, honestly,
yeah, XP Hero is doing extremely well. They're still scaling up downloads to 50K now.
Okay, so we saw this, but we Okay, so we

saw this.
Yeah. Yeah, they're doing very well.
They're doing really well, of course. Also on the creative side as well, man. Like, this is great. book and these all in new caves feeding the crocodiles. Oh, and you need to update your your AI segment as well with with the new games because this is all AI right now. I got it.
Yeah, all of it is AI.
I think we're going to have to merge the two segments at some point because uh
No, no, no, no,
no, we don't. But it's it's just that, you know, it's going to be harder and harder to find those non creat. Yes, these days. No, definitely.
Cuz now it's it's all moving. I mean, we had
I just I just briefly look at Lord Rush and all of it is AI. All of it is AI.
Oh, hello. Hello there. I didn't see you. Thank you very much for coming to this episode. Uh, it's brought to you by our sponsors, PVX Partners, the simplest and most effective credit line for marketing. If you're scaling your business uh and need funding, here's the

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All of these AI or we have Smash
Smash first. Smash fist.
They had smash fist but not wow. Not as uh I mean I really really love their creativity honestly. Well or just stealing back what was stolen [snorts] from.
Oh this is this is just like perfect in a way to like steal all forex and use it.
Yeah that's true. But also like with all the AI stuff.

What is
this? Like Zelda from wish. Yeah,
Brook three.
Yeah, that's the that's the top hero stuff we talked about. So, all of these fine. Let's do little bit of fishing. What the f is with the crocodiles?
Uh the idle number.
Yeah.
So,
you need to you need to next time like run some no ads like fake no ads. creators need to tell us like how much the CPI actually dropped when you put in some
Yeah, I will I will do it. Yeah, I will do it. Yeah, I will do it.
So, look, this is the top forex by Sentry Game. So,
there's the new Forex.
That's the new Forex. And it's actually like the creatives are really really interesting.
They're pushing these Lord
mobile from like 5 years ago because that's like that was the original mass battles and this is just like I think an upgrade on it. This looks like civilization
or Yeah, kind of. But still,

this looks great.
Yeah. And they have
the game is not nothing like that.
I mean,
who cares?
Who cares? Yeah, exactly.
Yeah. Yeah.
Who gives a [ __ ]
It's a great It's a great creative. I'm like, I want to play that game. [snorts]
Yeah. Look. See, this is I Yeah, I'm not sure like how Well, we'll we'll we'll need to eventually talk about it uh again because they're scaling quite nicely. Yeah. This is 101 Century Games Signature Forex. Exactly.
Yeah. But look, it's it's a different spin. It's a very different
because it's different spin on their civilization gameplay.
Yes.
Oh, no. Civilization visual.
Civilization visual. Yeah.
Soldiers visual. Yeah.
Yeah. See, it's really it's a very complex. It's

very complex and using this kind of control of the army stuff.
I really wonder if it's like the whole game just works because of this creative then the risk in survival.
100%. That's what I that's what I think because this is this is pretty much it and it's you can clearly see how different it is from whatever whatever they are doing and whatever the the industry is doing.
Nobody nobody's using Yeah. Nobody's using these creatives
yet. Yeah. Yeah. Yet. But then you know [snorts] you know you know we know where Toy Story
you know where is this going.
Yes. Of course.
[laughter]
Even though Yeah, there you go.
That was really funny.
It was 15 seconds. So, I guess that was C, too. Yeah. So, it's it's all of
So, it's literally the same.

Yeah, it's the same.
That's the same with just
the same with the real people. Well, real AI people.
Real AI people.
Real AI people. He even took down the same glasses.
Of course. Yeah, it's the same thing.
Like those curves are exactly the same both for Lord Rash and both for Top Force. Like literally the curves looks one to one on downloads and revenue side. It's just that
Top Force is like
20% less. That's it
for now.
For now. Yes.
No ads. Yes. No ads. Oh man. Love it. like like it would be run by the same UA team.
Wow. [laughter] Who would have
bro finally got deployed? Yes.
What?
See [gasps]
that's a very nice. Oh my god.
And so do we do we now see the new forex

trends thing that everybody will be now copying?
100% man. That's why that's why that's why I brought it up because this is now thing that it's working for for Century Games and I guaranteeing I guarantee you like this is going to happen next month. We're going to talk about this in more.
So is this like new games like these this whatever?
I would say so man
it looks like it right because it keeps coming and then you can launch a Yeah, exactly. See this numbers mass battles.
It's pretty much but this is
old and the new forex in one pretty much which is I mean kind I mean I'm cheating my pants honestly. I I literally I don't know like where where are you getting all these kind of ideas like how to combine different things because it's just
I know [ __ ] or maybe test.
Yeah, I mean I know I know where because when when I you know talked like hey how

many creatives you tested like 500 different concepts like unique concepts. Okay. Okay.
All of them.
Well yeah exactly all of them. So that's that. I mean, we have this game obviously because we talked about the top tycoon and how they're just taking everything from these guys, but we have a new one. Hello. Oops. With the hammers.
This must work super well. When the hammers were missing in the start, I was getting so annoyed.
Really?
Yeah.
But also, the quality is has improved quite quite a lot. It's again slightly different. I It's not satisfying for me anymore. I've seen this so many times, so it's like, "Okay, well, I guess I can't I can't do it." But I'm not the target audience, so it's okay. Oh, this is so bad.

Well, that doesn't even look good, huh?
Yeah. It's like, come on. Like, this is what like three months ago, six months ago. AI AI lady.
I really need to add blog blast to my AI creative pipeline. It seems
blog blast. Yes.
You definitely need to.
How's my prediction coming true? Blockb blast is really struggling on the DAU. So I know
how is my bet being won?
I don't know anything about that. Look at these guys. So this the last beacon whatever game it is which is a forex and I guess it's just like we discussed last well the white out survival but on C I see 10 different creatives a day on Facebook and it's all pre registration and I think they're trying

everything pretty much. Maybe they're literally targeting just mate because like he's the creative guy. So if he likes it, it works.
Oh, that's true. That is true. But no, like they're literally trying every concept we've talked about. Look,
you're in filter again.
Yes.
See, see, you know this guy, but just a slightly different visual style.
Yes, of course. Last be. Look, look at look at this. Oh, baby. It's true. Actually, it's LA. It's dark war instead of the white out survival actually logo cuz I was a little bit confused. See, we have all these. We have this still works. Yeah, apparently. Well, I mean, I'm saying apparently, but I have no idea cuz look, this is something we saw as well for for another. This was white out rival. This was definitely white out rival.

Many of times I've seen that drill in mobile creatives, huh? This is like
see endless sea survival. Sure. Everything underwater just dark water. See,
these AI concepts are so boring, but they must work so well, huh? man. Like just watch all the [ __ ] real short micro drama stuff that all AI is working like like there's no tomorrow.
Exactly. I mean that's
Oh, that's a great creative. Oh, that's a great creative. Oh, the vertigo in the hook. Yeah.
So, you see the day one all all of it. Pretty much all of it. It is riding shark. Sure. Oh, that that was such a big transition.

Yeah.
Endless sea survival, by the way.
Yes. Yeah, I know. I know. That's I already stole it.
You already stole it.
Yeah. No. No. I already said it before because Endless Sea. And now it's last beacon survival. Whatever you want to call it. It doesn't matter really. But let's uh
whatever you stole it from.
Yeah. Yeah. No. You think they stole it? I don't think so, man. They just
previous name
the name
went blazing with the creative.
No, but this is look all of pretty much like everything that we saw before like this is they they're using it. So, see it's the dark war kind of
thing from Yes. from before 2024. This again. There's another stuff like a hook. Hello. I guess that was also Yeah, it was for

sure again. So, all of these and it's all targeting me. Come on. So, I'm pretty sure like they're going to launch soon or that's kind of a half launched because for me it was pre-registration. We already see there's some data already in sensor tower for this. Actually, I just I just have an idea
that
maybe I will test this creative fits the fit.
We haven't done any we haven't done any of the games from the the top trending on either iOS or Android.
Yodoku.
I want to show this our friends that are definitely trending.
Oh yeah. from Cuban and they're just
also on the creative side look I mean

it's super nice like they've definitely stepped up since last time we we talked about this and it's 200 new creatives and it's just like it's beautiful to watch love the love the ghost all of the different things the monkeys and whatnot so yeah it's it's perfect it's going up and even the game revenue is going up like crazy. So guys, well done. Did anyone say web revenue? Oh yeah. This episode is brought to you by Fastpring, the no drama D2C partner that's been scaling with mobile publishers for over 20 years. They're fast growing, profitable, and seriously reliable, which is more than you can say about most vendors in this space. Anyway, whether you're launching a new web store, replacing your current D system, or adding a backup plan, Fast

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They haven't even gotten started yet. Like, they're just like, yeah, hitting those str.
Well, then I have few few wild cards. This is one [snorts] which is a very old game but you know like they're just see Joy playbook not joy top for front
but look it's just wool
bus traffic or whatever

and it's like
saving the kid I was like oh my god So yes, that's the wild card because they are literally they had everything in here and it's a very old game actually very very old game created this.
Yes. See still
crush
still killing it man. It's like three different concepts from the best in one everything even like saving saving whatever. And
have you checked Monopoly?
No,
they have still the Simpsons collaboration running.
Uh, but it's the same thing now.
No, new stuff.
I know, but
IP stuff. [snorts]
Yeah.

Oh, that is pure.
This is just IP play. We don't have these.
Oh, yeah. Exactly.
This is IP play.
That's true.
Most of the time you have some fake [ __ ] or whatnot. Here you have, you know, IP rights that you need to use it.
I mean, of course. Of course. How's
Monopoly go doing though? It's still declining slowly, right?
I think so. They have 20k creatives by the way.
Yeah, they I mean they have a lot lots of them.
Um let me double check. But they're doing like this was always they'll play B. They won't play these dirty [ __ ] games. They will just do IP IP.
You can't. You can't.
You can't. Exactly. You can't.
You don't need to either.
So revenue wise, yes, they're slowly stable but declining. It's like 90 mil now for August. Downloads also declining. 2.3 mil a month and active

users are all time low basically also three 3.6 6 million compared to like 2023 values now. So yeah, this like it's not doing worse. It's just like it's slowly declining and that with D2C revenue to see that very strong D2C revenue.
I have one more wild card which is our friends from Blast Bit. So pay for I paid for this ad. Please try the game.
Did you make this ad?
No, no, no, no. I didn't I didn't. But it's like it's it was funny because I saw it uh here as well and you know like this is pretty much the inspiration from Raid Rush all over the place and love it.
Nice hook. guys. Nice. Who can even hear like it's it's the same it's the same thing. It works quite well for

[snorts] So yeah. Do you want to do any Yeah. You want to like top games
so impressive that Meowoku is up there with no IP revenue. Like it's so rare to see that these days when it's 100% admon. Yeah, but I mean come on. It's all Adas and it works.
13. Jeez.
13,000 new creative.
Yeah, this is AI.
Most of it is AI, isn't it?
Yes, of course. Of course it is.
Yeah, this is AI.
Yeah, this is AI. Of course, this is AI. Come on. It's going to be 15 second hook and then it's going to go going to game play. Oh, there was the transition. [clears throat] Yeah. Yeah.
Actually, the coin master board adventure game is looking quite

interesting
on the curve side. So, that is still scanning up.
Ouch.
Oh, yes. Okay. At least it was not AI after. Oh man. Okay, that's nice. That was AI for sure. So yeah. Oh, right.
Blackberry.
Yes, AI as well. Come on, man.
But it is clever. Anyway, so I think that's
I think that's it though.
We can I mean we can talk about more games if we want to go for like these like big games in terms of like Yes, we can do Royale.
Smash fest probably.
We can do Smash Fest.
Smashfest. Both Smashfest and Royal Smash. I check them. They just running

the bread and butter creative.
Yeah,
it's like because it's all based on that.
It's Yeah, it's like it's new thing. Well, it was new thing, but
Pixel Flow you can check. Maybe
not anymore. I
Yeah, Pixel Flow would be interesting.
I check. I always think when I go to this game and I check the cr like there's going to be something something different. But no
Royal Royal uh Royal Match
Royal Kingdom. Okay.
Oh, some AI stuff. What is it? Go full screen. Wow.
Oh, this is interesting.
This is new. This looks AI. Ah, it's just the hook. Yes. Just
There we go. Back to snakes. And
back to snakes. Yes. Back to snakes.
If something's not broken, you don't need to fix it, you know.
Yeah, that's true.
The slow-mo snake they have for
I can understand that. But come on.

Like, you know, we want some inspiration. We always want some.
See, some nice AI hooks there.
Some AI hooks as well. Yes.
Skeleton snake. Oh, piranas. Okay, that's new definitely. But this uh you know, you always expect that you know you will pretty much test different things and crazy ideas.
I guess last one top top earners are owner of kings. We don't talk about that,
man. I don't I don't I'm not going to to the forex category.
Gossip harbor second place now by the way. It's like second place, guys. Second place. Cosip Harbor 105 mil.
They said I couldn't make ads without the dev team. [music] They said I couldn't understand the tech. Guess what? I just made a fully working gorgeous tap to play while eating noodles and watching trash TV and

taking [music] care of my daughter. All thanks to Playable Makeup. No coat, no stress, [music] no cheap sherlock. under Royal Match under it. Candy Crush under it. Monopoly go under it. White out. Like everybody's under Cosip Harbor now.
Well, Cos Harbor is killing it. It's fine. I mean, that's nothing new.
But I'm not doing freezing families.
Yeah. And it's all freezing families. We don't even need to see
freezing. Yeah. No, man. I [snorts] mean, I was there. I was like, there's literally nothing to get inspired of. Like, honestly, it's
freezing family. 6,000 creatives. Yes. Please. No. Let's see how these guys are are doing also.
Travel town.
Yeah,
they're traveling.
Traveling. Yeah, I'm traveling downwards, [laughter] you know. Traveling downwards with Okay, I think

that's I think we can wrap it here because with interesting
two strawberries. Chinese your Chinese drama right here.
Yeah.
And that's
she she she she will like Yeah. From Blueberry, [laughter]
man. This is you know like the first time we saw this was with cats and then it was a tiger, lion, and whatnot. So it was with animals.
I was a bit scary to watch those strawberry people. I'm going to have nightmares about that.
Yeah. So there's two topics arising from this episode.
Yes. It's more and more harder to find ads without AI.
Yes. Yes, that's very true.
Number one. Number two, we'll see if the top commander or top force thing will work long term and we see it with other games.
Yes, most probably will.
Yeah,
we will. Definitely will. So, yes. So, the AI episode is actually Yeah, we're going to do like an AI like two no like two

episodes of AI and one with normal trends. But this is how it's going to go. That's for sure. Just different games or we will end up in like AI plus normal ones and then AI only. It's like it's insane. Which is good because then the prediction is coming true.
Of course, because I said it.
And on that bombshell, it's time to end. Yakob has never been wrong once in his entire life.
Like, you know, like I I want whatever. Yes, let's just end here. Thank you very much, guys, for coming. See you next time. and please comment under the video. Okay, cheers. See you in Slack. Bye-bye.