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The Esports Advocate
The agency focuses on streamlining the complex planning and execution processes for competitive gaming events.
Agency Focus. ELO Agency launched in April 2024 to provide event management solutions for game developers, esports teams, and sports clubs.
London-based ELO Agency has appointed industry veteran Jan Hoffmann as its new vice president of operations. This strategic hire strengthens the firm’s leadership team, which already includes founders Wouter Sleijffers, Roald Van Buuren, and Jan Moerland—all of whom possess extensive backgrounds in esports event management and organizational leadership.
Hoffmann brings significant experience to the role, having most recently served as the head of operations at Nigma Galaxy for over two years. His professional history includes a diverse range of positions across the esports sector, such as team operations lead at Fnatic, CEO of Rix.GG, director of X1 Entertainment, and account manager at Esports Agency. Additionally, he has a background as a professional player for organizations including MOUZ and Playing Ducks e.V.
Launched in April 2024, ELO Agency focuses on providing specialized event management solutions. The company aims to assist game developers, esports teams, sports clubs, and other corporate entities by streamlining the complex planning and execution processes required for competitive gaming events. Hoffmann’s addition is intended to support the agency’s ongoing efforts to facilitate growth within the global esports landscape.
Ukie · 2026