Employee Benefits Report: UK

The 2026 Employee Benefits Report provides a comprehensive analysis of the UK games industry’s approach to workforce support, reward strategies, and workplace culture. Based on a survey of 3,400 employees, the findings indicate that the sector is maturing toward a more inclusive, people-focused benefits model. The primary objective for employers is no longer mere talent attraction, but rather the enhancement of employee wellbeing and the long-term retention of staff. While economic pressures remain a significant hurdle, benefits are increasingly viewed as a core component of the employee experience rather than peripheral perks.

Mental health support has emerged as the industry’s highest priority, with 92% of firms offering dedicated mental wellbeing resources and 76% providing mental health insurance coverage. This focus is complemented by the widespread adoption of Private Medical Insurance, which 92% of employers now offer. Furthermore, the industry is showing a stronger commitment to inclusivity, with 100% of surveyed firms reporting the implementation of Equality, Diversity, and Inclusion policies. Enhanced family leave policies are also becoming standard, with 64% of companies offering enhanced maternity leave and 56% providing enhanced paternity leave.

Despite these advancements, financial constraints remain the most significant challenge, cited by 74% of employers as a primary barrier to expanding their offerings. While 77% of firms utilize salary sacrifice schemes, there is notable room for improvement in pension strategy, as 67% of employers do not currently offer enhanced pension contributions. Looking ahead, the industry remains in a state of cautious evolution; while 68% of firms maintained their existing benefits over the past year, 16% are actively planning new enhancements, with a continued focus on balancing fiscal responsibility with the need to foster a supportive, competitive, and sustainable working environment.