Rapporto sugli Esports in Italia 2022

The Italian esports landscape is undergoing a period of structural consolidation, characterized by a dedicated fanbase of 1.62 million individuals aged 16 to 40. With an average age of 27 and a socio-economic profile exceeding the national average, this demographic is highly engaged, dedicating approximately five hours per week to competitive gaming. Fans perceive the industry as an inclusive environment that fosters cognitive development, teamwork, and social connectivity, positioning esports as a significant cultural and entertainment pillar rather than a niche hobby.

Consumption habits are increasingly tech-savvy, with computers and smartphones serving as the primary access points for a diverse range of genres, led by sports-oriented titles. Twitch has emerged as the dominant platform, recording a 60 percent increase in hours watched, while the broader ecosystem has shifted away from the dominance of single titles like Fortnite toward a more fragmented and varied gaming landscape. Titles such as Call of Duty: Warzone and Rocket League currently lead the streaming rankings, reflecting a market that values variety and competitive depth.

Commercial integration remains a cornerstone of the industry’s growth, as fans exhibit a strong receptivity toward both endemic and non-endemic sponsors. Avid fans, in particular, demonstrate a higher propensity for premium spending and a clear preference for brands that support the ecosystem. While there is notable awareness regarding emerging digital assets like Fan Tokens and NFTs, interest is primarily utilitarian, centered on securing exclusive access to competitions and VIP rewards rather than speculative investment. Ultimately, the industry is defined by a sophisticated audience that favors traditional branding visibility while demanding tangible value from digital engagement tools.