Sunday City Review: GTA or Casino? Sunday City’s INSANE Onboarding

Seems like you're launching a game. Good ballpark for creatives. Thousand creatives
in the first month.
In the first month. So we can actually we can actually roll the dice [music] with those coins. [music] We're the two and a half gamers. The midnight crew talking UA adverts and game design too. Mat Felix Shak bringing the insight. We're rocking those [music] vibes till the early daylight. But hey, you a master eyes on the prize. Tracking data through the cyerspace [music] skies. Feeling stacks dollars like a wizard in disguise. Challenge crafts lift us to the high. Two and a half gamers talking smack. Slow hockey [music] sick. Got your back. Ads are beautiful. They light the way. Click it fast. Don't delay. Uh-huh. Uh-huh. [music] Uh-huh. Uh-huh. Easy, [music]

easy.
Hello everybody. This is Two and a Half Gamers and we have another game for [snorts] you. Well, of course we have. My name is Merich.
I'm Felix Proberg and I'm
And we are your hosts.
Is completely grumpy. Yeah.
No, he's mysterious.
He's not grumpy. He's mysterious. Now I'm just like preparing for some AI stuff and seems like Clink completely renewed their website.
Oh yeah, basically
Clink 2.6 already is out there. It's actually killing it.
Want to test it today.
Clinging it. Yay. Okay. Any Anyway, anyway, not clinging it.
What are we talking about today?
No one cares. Yeah, we're talking about Sunday and it's Monday. Okay, I'm done. I'm done for today.
Watch out are flying away. [laughter] We can actually you can actually start talking about the game. But before we go there, GC takeover by two and a half gamers.

Dear listeners, we are going to have a party or we are already having a party on Monday with Google and Singular
which we actually going to attend.
Yeah. Yeah. We are going to be here. We're going to be there.
Disclaimer.
Disclaimer. We are going to be there. There is also going to be Yeah. Physically all all three of us. You have the gacha. You have the gacha box and we are all all three of us are
both legendary.
Yeah. Well, super super rare. I'm going to host an unofficial birthday party on Sunday. So, you need to ping me to get invited. There you go.
I ping the other day. He still hasn't replied to me. So, maybe
Yeah. You know, maybe you are not invited because it's my it's my actual birthday on on Sunday. So it's going to be a close group of friends and uh from the industry but you know you need to get yeah you need to get get in touch to to know where the actual space is going to be and then we are cooking on like one

party with TV scientific on Tuesday which I'm going to share more details in the upcoming future. So be sure that we are taking over the whole PGC. I'm going to have not one but two speaking clothes. So we are we are actually taking over. So enough of the [ __ ] We can go and try to actually talk about the the game which is Sunday. Is it Sunday? It is Sunday
Sunday City.
Sunday by Kafir. Yeah, that's true. Do we need to introduce Kafir as well as a company or I think [clears throat] we need to.
Yeah, they're OG's huh? Yeah.
Uh are they? Well, they've been around for a long time.
Sure.
So, introduce it. I, for instance, does don't know.
You don't know.
Kafir is a studio that was based in Russia. I don't know where they're based now. So, probably they've uh moved out, right? Yeah. Cypress right now, right? But they're very famous for this title called Last Day on Earth that's been

around for ages. And this is one of these forever games that just won't die and just has a loyal following. So, if we show it here, it's been making 2 and a half million every single month for however long. I'm just going to show it here. So, yeah, you can see it's been out since 2017 where they had yeah, couple of months, but you see it's super stable at around 2 and a half million a month. And this game is just gathering resources, very strategic, and it just won't die as you can see. And Kafir used to be a 300.
Yeah. Yeah. 300 real milk. All right. And then like this game, right? They used to be from the studio called Kafir. And they haven't really come out with a hit title really until now. And this is why we're talking today about Sunday City Life Simulator because it's out just now and is already making a million dollars in its first month. Right. So
I mean it's been out there for a while, but to the point of like what games did

they make? It was Last Day on Earth. Then it was Frostorn which I kind of got a lot of ads in the in the previous months. I mean maybe even a year and now Sunday City Life Simulator which also is in the last maybe week or two. I'm getting loads of that like on a daily basis even.
Yeah. I guess it's been in software for quite a while, right?
Yeah. Yeah. It looks like it's like Yeah, that that's the little bit of a hockey stick right there. It's a let's say pivot from their usual stuff which is mostly isometric just saying. So I would not be surprised if this is a team being published by them or something like that maybe. I don't know. We'll see. But yeah, anyway, I can guarantee you will be mindfucked once I figure like this game. I played quite a lot of levels and I'm just like I can't wait to hear what Yakob has to say about this because it feels like it's a city simulator open world wrapped around a social casino game.

It's get GTA VCD.
Yes. Social coin master. Yeah. [laughter]
Right. Yeah. Yeah,
I didn't see it coming when I started playing. I was like, "Okay, cool." Yeah. Oh, I have to go to the casino. Let's do our like very review. Let's Let's start actually with the tutorial of the game
and like how it actually plays and like how it starts so we can like unpack the rules.
Unpack this.
Yeah. Yeah. And then go after it. Also guys before before we go here I think when we discussed this Felix like uh we want to do like the prediction episode or whatever just to have a little bit of a fun
Christmas stuff
Christmas stuff whatever yeah whatever we can as we want to wrap it as we want it doesn't matter I was I I'm talking about the fake ad survey that I did and I want to publish it very soon which is most probably just a week around this episode and I was playing around with the actual calculation of like how and

when the kind of fake ads on boarding or different gaming different gaming genres on boarding kind of work and you need to have like substantial LTV to make this whole shenanigans work. That's why we see it in Forex and social casino. So I'm I have this feeling and we were talking about this Yaku for maybe a year or maybe two years. We're going to see this penetrating other genres as well very soon.
Yeah, of course met also works with that.
Exa Exactly. Yeah, exactly. Although like metry it's not quite there yet because they have like a workar around with the levels in between but I think we are going to get to the point next year where the metry is not going to be excluded from all this. Yeah. No no no like yeah we're going to see exactly
like what you need is high TV engine
like high TV economy engine that's which is currently forex and social casino like
coin looters basically.
Yeah that's it.
Yep. Let's go.
Okay. So, let's pretend nobody knows

anything. We're just starting the game. We chose one character, but there goes the cinematic.
Let's pretend nobody knows anything.
As always, that's the cinematic of your boring life being stuck in the office, yada yada yada, and then suddenly you enter this world which is Sunday City where you can go and uh you know do stuff and everything. Literally looks like GTA city ripoff.
Absolutely, man. It's like no San Andreas.
All the ads are look the same. All the ads are look the same.
Initially when I was saying it was like oh somebody did like a GTA style adventure game whatever something like why not like it's the team theme team theme team theme team theme team theme team theme team theme team theme team theme team theme team theme team theme team theme team theme team theme team theme team theme team theme team theme team theme team of the of the year basically because GTA 6 was supposed to release this year. By this time we were all supposed to be playing.
Do you see do you see the the logo Sunday City and the the chips and the
Yeah. It was my first kiss pointing right there.
Exactly. Yeah. Yeah. Exactly. Yeah. Because like at the beginning of it, I

was like like you know funky stuff in the city whatever is this like central or like these kind of GTA spin-offs with this like whatever heavy comic themes or whatever and then like I go and like literally starts like GTA Y city when you go into this like first house and you have these even the the signature the circles on the floor where you like go there and activate it through the circles on the floor and everything like literally like same feeling. And I'm like, "Okay, so maybe we just refurbish this thing and like just go and like this first cafe is still a little bit like star something." Okay, maybe. So whatever. So like we go and like we refurbish this thing, da da da da da. And there's some blah blah blah. There we go. And there's like a business out of it and like it's suddenly I think she did she refurbished it?
You need to start a coffee shop to make money.
It's like coffee shop wasted money, right?
Yeah. Yeah.
Yeah. Yeah. I I saw first like it's it's just GTA/Sims a little bit because it's just kind of this simulation like simual. Exactly.

Yeah. But but then you go and like you go and again there's some jobs and cars and everything like oh yeah this like GTA because you're you're poor so you don't have any money.
So you go you get a scooter and see all the like nice cars. Then you go and you get your first quest. And the first quest is some shitty like put up posters or something and like Okay, this guy has been directly.
Yeah. And you go and you do the posters or whatever. Like literally like GTA V city were like first jobs were like pizza delivery or whatever. Something like that like some [ __ ] stuff. Okay. So you go you go you go.
The first mission in GTA V city was not delivering a pizza. It was driving to the hotel after the drug deal went wrong. Let's omit that. And that's like initially he's like blah blah blah. By the way, what a great thing that you have did this and now we go to casino. And like what? So we go to casino. I was

expecting like some job or something like this is definitely not casino. And then then you go in and the guy is like, "Oh yeah, you sit there like in the casino and spin a slot machine like in a casino." And like is this some shitty mini game? No. This is the core.
This is the core.
And the old social casino like the really really old one. Not like the new pig one which we have all over the place with Mr. Penny Bags or Mr. Coin Master Pig. This is the old old art from the '9s.
Oh yeah. This is this is the classic social social casino stuff.
This is Slaughter Mania basically.
Slaughter Exactly. Yeah. Yeah. Exactly. This is the old school [ __ ] one where you literally have these like 20 [clears throat] different roads and lines and whatever like I don't know at all like what's happening on the screen basically like yeah I'm sorry and you roll this these things and basically you convert your chips into soft currency and like okay maybe some kind of very

very specific side loop like they really really went out of their way to make it realistic whatever and you still are under illusion that like you go out and like this definitely won't be the end of it. And then then you go and then you again get more stuff. You go and there's what's there? Some more shitty jobs like take out the trash or whatever. Like come on guys. Like it's like I'll get the feedback later. And then you can continue this thing. you maybe buy some car or whatever and then you renovate your cafe and then you go actually to your new cafe
or your next store, right? So you can you basically it's a series of stores that you start renovating, right? So yeah.
Yeah. Yeah. Yeah. And and like at this next store I think we don't even have the screen that was there originally because in the next store actually in order to even start the next store I think this was updated. How how old is this? This is one year ago. Yeah, they

already
That's what it looks like now.
No, it doesn't look like now because in order to even start the store, it already slaps you with the typical coin master village screen where there's like five kind of slots and each of those needs to be upgraded
five times in order to even start the shop. And then you're back to our usual kind of star upgrade drill where all of these things are pretty much upgraded. You upgrade all of them, they give you some shitty passive income bonus for the chips and then off to the next one. And that's it. Welcome to the social casino GTA. So, let's get out of the video.
Yeah.
And actually play the game because this is actually how it how it looks and how it works. So, if we go into the actual game again, we are in the outside world, which is like an illusion basically. It's just visual.
It's definitely illusion. You have so too much hair. It's so it's so polished.
Yeah. Like it is very polished.
It's very polished to the degree that

when you see it, you know it. It's not that polished.
But it doesn't matter. Honestly, we are trained to see this. People like random regular players, they are not trained to see this.
Yes. Exactly. They still like believe that, oh, this is GTA. There's no GTA. There's like it's just like the visual of it. But like there's no jobs, shooting, guns, drug deals.
They're shooting. They're shooting for the slot machine. That's it. That's the only shooting you do.
So if we go into this, let's say the job track like all the jobs in this are like the worst. Like trash collector, mail carrier, loader, delivery agent, road worker.
But nothing nothing matters. Nothing out of this matters, man. You know that. You know that
all of this is basically the mini gamess that you are used to play in social casino like the one where you like pick one of the three or you destroy like you know the usual cannon stuff on your enemy thing. I I think they don't even

have the mechanic now like you destroying the the shops of like other other people like whatever.
But again if you go into the shop itself or whatever business that you're currently running it's the same bread and butter stuff. So you have star things over top that you slowly upgrade and it just
3D that's
yeah like add few more assets and yeah the price increases and then you're put on this kind of treadmill of increasing prices increasing wins and that's it and here we go lo and behold we're playing coin master that looks like GTA it's exactly
it's beautiful
it's a marvel
so clever it's it's clever I know Jakob is sounding like he's dismissing this but he's Oh, it's amazing. This is so clever.
I like designwise and like the iteration wise, this is amazing. My childhood is ruined in the process, but uh doesn't matter. Of course, nobody cares.
I thought you were born old.
Yeah, he was. Yeah, definitely. Yeah. [laughter] Old and grumpy. Old and grumpy. That's

it.
Yeah. So,
but it looks a bit different when you're when you're building the store, right? So, it's not the same thing as renovating. Yeah, there we have the actual coin master screen of like five slots and like we need to kind of build all of them. I guess they just needed to increase the span depth because also we have our favorite
what collectible album.
Yes,
because not exactly. Where was it?
Collect it on the right hand side.
Collect it. Yeah. By the way, the mobile phone again, the same one from GTA. Yeah. So, we can win a hot dog skin some millions in fake money. And again, what we're doing, we're opening packs.
This is fake money. Donuts. That's what I'm sitting on.
That's it. So, yeah. And of course, if we have any friends, probably we will be able to trade this [ __ ] which uh I don't have duplicates of, so I can even do it. Or maybe I can or I cannot. Don't know. Anyway, so again, very typical stuff. Nothing really to it. A little bit more cards. They're over 140 than the usual royal match 132 setup, which

is quite robust. was interesting part on it. It's it seems it start by the player itself because when I started this it was literally 60 days from the point I started the game
and usually these albums run on month cycles. So therefore yeah so therefore it means they don't have it seasonal they have it actually player triggered. So that
which means it's seasonal but it's just every player has their own if it maybe no it's simplified. Yeah, but if I understand it means that they cannot trade then.
Oh yeah, fair. Yeah, because it's different. Yeah, sure. Sure, sure.
Which is
which is again simplified in that because they don't didn't have enough time to implement all of this because the trading part, the back end stuff is the most uh biggest one. So I guess they're just running like simplified version of it. Yeah, that's it. Uh yeah, the job track I think we already went over. This is basically their kind of a progression road and these levels are atrociously high. Six.
Yeah, exactly. Six. Yeah, we like that.

Until you finish that, it's just like Yeah. Yeah. I would rather spin the slot.
Yeah. Then we have our garage and we have Bratish carput car.
Is that from
What the [ __ ] is this?
Is that from beast love?
That's not from right.
Some fake fake stuff, man. Like same as they have here like G-Rex and Bulletin and Polygon car or whatever this is like. Okay.
Yeah. They just
Gag
didn't didn't like border of like
long horn instead of Mustang.
He doesn't matter.
Can you go to casino? Let's gamble. Let's just show off this core.
Let's gamble. Let's gamble.
Yeah. Uh there's also pets which I didn't unlock yet and I probably won't. There's also messages that you can like talk to people and actually
it's almost sounds like like chip.
We had chip on we had the podcast by the way because this episode is brought to

you by Fastpring the no drama D2C partner that's been scaling with mobile publishers over 20 years. They're fast growing, profitable, and reliable which is more than you can say for most of the vendors in this space. If you're launching a new web store, replacing your current D2C setup or adding a backup plan, Fastpring is here for you. So, go to fastpring.gg and start your own web store or replace the current setup. Fastpring.gg. And if you didn't see the the latest episode, it's cheap. You should definitely check it out. Fastpring.gg. There you go. Easy.
Yeah. Um, yeah. So, let's let's go into the sport, Nick. [laughter]
Drive casino.
Drive to the C. By the way, you know what this is?
No, this is a chain offer.
No, of course it is. Yeah. Yeah, it's amazing. Oh my god, it's perfect.
Oh,
I didn't even see that when I was playing it. That is so clever.
Chain offer. Just go over it. Sunday is this is such a great visualization of

the chain offer. I mean, it's great.
It's Oh, get it. Yeah. Okay.
Yeah. Yeah.
And honestly, I haven't seen you this excited for a while, Jakob. So,
yeah. Yeah.
Thank you very much. This is amazing. childhood worth it.
Do you think it's real players that are there in the world with you or is it just bots?
I guess so. If there are bots, they're very clever because they literally do some like react to stuff and you need to have activities for multiple people. I'll get to it later. Like the mini games that they have there, but you need Oh [ __ ] we crashed. You need to have multiple people. For instance, like there's digging the treasure activity where it only triggers if there are two at least. Same goes for the balloon pumping activity and some some others. Yoga class is every hour and you just need to stand there and draw some Harry Potter style spell [ __ ] and you get like 1.1 million out of it which is great. And then there's a yak or like a cruise ride or whatever which is basically just another casino and you play like Wheel of Fortune
in international waters.
Yeah, in international waters or

whatever. Yeah, offers are also plentiful. Surprise offer. It's no no [ __ ] So uh we actually want to go somewhere and there are many many many many offers that are being uh thrown at you as you see not only during startup but also like yeah we have like so many of those like because again this is a social casino game there's also these like uh no no no when I was kind of researching also online like what is Sunday it's free-to-play life simulator with inner purchases players can customize characters homes, cars, and explore city environment. It offers activities like driving, walking, using scooters to get around. It's a social simulation.
Not a single word about casino.
Not a single word about social casino. I love it. I love it.
Okay, so what do we play? Fruits, magic castle, or what? Like I don't think so.
Let's play fruits. You're not high enough, but I can play Magic Castle if you want.

I want fruits. Fruit. By the way, this is the most dystopic thing that I've seen. If these are all real players and we are in a game where everybody just goes into like a casino and actually sits sits in front of slot machines, this is treated this topic. I'm sorry.
Yeah, I love it. I don't I don't think though like these are real people, man.
Increase the bet. Increase the bet.
Yeah. You not think because if you know they would be you wouldn't be able to handle it.
I would be. No, man. I I walk around in Vegas on MGM.
But it's Vegas. That's Vegas, man. Yeah, this is this is the same thing in just in your pocket. Vegas in your pocket. That's it. It's all you need. I don't care. It's serves the same purpose.
Yeah. So, we have pretty advanced
except you're not getting drunk because people are just, you know, throwing
boos at you. We have pretty advanced metag game systems by the way because not only they have these like royal match style, you know, trigger events, which is good, the ones that are like like less than a day our timer, but there's also literal quests that are

given towards the casino. So stuff like collect watermelon symbols in Lucky Fruits, collect book symbols in Magic Castle, spin the fortune wheel three times and stuff like that, which is pretty advanced if you consider something like Monopoly or Coin Master because those games try to hide that you play the casino. This game actually hides that you are going into the casino, but then you are in the casino and it's like the biggest casino of all of it because the progression of this game is actually you unlocking bigger and bigger slot machines with bigger and bigger winnings and that's it basically. So again, we can spin some more. Let me just leave something for the wheel of fortune. So yeah, we didn't really win much here. Uh let's go to the wheel of fortune.
Surprise.
Surprise.
Surprise. Sunday Casino. So, fortune wheel free. Why not? But this is different, I think. Yeah, it's the different than the Bolt one. Maybe I also go to the bolt one. I show that one because it was a little bit like for my

taste much more innovative.
So good.
Yeah. So,
this could be the most clever social casino game we've ever reviewed.
Yeah, it's it's definitely the new generation that we talk about. Similar to Top Tycoon and Carnival Tycoon, this is even one more step further.
Mhm. Yeah. And it's it's like yeah and I'm now I'm now using hard currency that I don't even see here as for how many I actually have which is great which I don't even know where I should check. But yeah, why not? This is literally the equivalent of casinos not having windows because you don't know if it's day or night because you don't need to know.
Exactly.
You don't need to know.
This is the the core basically. And let me just get to the beach and we can finish there. the feature set of it because of course as you see like if you progress to these infinitely giant levels you just get more and more of these kind of
basically different skins with bigger winnings like nothing really to it like the mechanics are kind of the same it's

not not really big one I know for some people and the like casino fanatics it's a big difference but uh yeah won't go there
I haven't been like when I was playing this game right before this I haven't been this mind blown for a while like I was like oh we're in a casino oh this is quite is
it's on the casino. Yeah. So, there's the captain job, which we can't have because we need to be like [ __ ] 6,000 something level.
It doesn't exist yet. Guaranteed.
Yeah. Yeah. Maybe. Uh, no show today. Oh, really? I was here today. Why it's not? Okay. So, there's another one where you can go to the wheel of wonders and it works like this. And basically what it does, it's you bet and it kind of autops the number for you. So it rolls kind of two things which is the number and the multiplier. So it rolls like one between one to five and then the wheel has between one to five. So it automatically selects for you. So this was quite innovative for me. But again it's event based.
Is this their live ops? So basically

in-game events basically.
No no no. This is not their live ops. This is all pretty much part of the core that makes it look like live ops. It's just kind of you know artificial scarcity. For instance, again, if we go here to the yoga class, which I already did today.
Of course, you did the yoga class three minutes. Yeah, in three minutes. So, again, that was the mini game I told you about, but again, it just kind of drives you to login later or something like that. So, like like this event here, whatever. It's not like Yeah, it's live ops, but in like in a way, it's like completely incorporated into the core. It's like one of those like trigger events, live ops meta game. So what I would consider like a real level would be some actual event that's like done once in like 2 months, 3 months or something like that because
you're doing this yoga, right? What?
You're going to do this yoga in two minutes? You can do the yoga 2 minutes,
but then you can go to, you know, the your cafe and actually the ones that you already completed and you can just like

do some minial [ __ ] and you get again more currency for it because what you get here is um you upgrade the whole thing, then you automate it by hiring shears and stuff which are definitely air generated. And once you have those, you can do these like shitty mini quests.
Why do you say shitty?
You'll see.
You said you said shitty like 10 million times in this episode. I'm not sure why. I'm not sure like why
because there's there's like three markers on the on the on the board. Pick it up. Like there's no level design in these. Like literally zero level design. You can generate these compared to
Yeah. Exactly. Yeah. Exactly. So
why is that shitty? That sounds longterm this will be extremely chore like extremely
sure because longterm nobody's going to do these chores and just play social casino.
But in order to play the social casino you actually need to upgrade the money to get more coins for playing the social casino. So you will be actually forced

to do these eventually
and the stuff that you're doing.
Yeah. Yeah. It's going to feel bad because it's going to be just too super big grind.
Yeah. I want to earn 250 by dropping off newspapers.
Yeah. To see 250k for dropping three newspapers like
Yeah. Who cares?
Have you heard of inflation?
Not inflation.
I mean, man, like in a game where this ladder just drops from the sky, it doesn't matter.
Ladder. Auto spawn. Lada.
Auto spawn. Yeah.
How far are we from thing? Oh, 5 seconds. That's great.
There you go. Yes. Please
see how many people are here already.
Do you think there is?
I guess so. Hey man,
really
they have pretty big like scale of $50 a day probably.
Fair enough.
And this is, as I said, it's pretty catchy. It's very kind of easily approachable.
Yeah, that's true.
Pretty much the magic of the whole coin loot genre. It's like everybody can do this thing because it's just like, you know, throw money into slot machine and then like do something else and we throw money at you. Everybody everybody can do

this is not really a good name for coming up with a different onboarding and slap it into the coin looter genre.
No, everybody as I mean like player wise like it's very approachable any player. You don't need to be like specific category whatever like for developer of course it's extremely
do a soft stretch please.
H well done.
Well done. This is this is literally taken from Harry Potter second like they have this like draw something with the spell and don't don't hit the edges.
Yeah. Yeah. Yeah. Nice.
Yeah, that's true. Actually,
I think the worst part will be if I can do this only once per day because I already did this today. If they at the end tell me like, okay, you did this already. No price for you because they already did that with the balloons.
Oh yo yo yo yo. Let's do the full harmony.
See if you get full full harmony here. Yeah.
Full harmony. Yeah. Yeah. Yeah.
Quickly. O
draw the saxophone.
Dear listeners,
well done.
Well done, dear listeners. Go to YouTube because this this is very special.

Yeah, very special. And then get the price
claimed. Come on. You already claimed the reward today. Thank you very much.
That's that's the part of it.
You know what?
1.1.
Yeah, it would be great. Like refresh for uh a rewarded ad.
You know, they have rewarded ads, M.
Yeah, they have rewarded ads. in the store.
But this would be this would be great placement just to you know refresh this uh activity again too much too much.
Yeah, fair
taking away from the fact gambling time.
You can already [laughter] you can do you can discount it but yeah that's the right point that Felix had like they don't give you the money they chips
because chips don't have value until they converted into money through gambling.
Yes.
Yeah. Exactly. Yeah.
And the only the only reason I'm sure they put the rewarded ad there is to get people to go to the store.
I can show you. They have pretty good funnel. Let's actually talk about this

because this is quite important.
Yeah. We are only 30 minutes in and we don't know how it works.
I know. We know. We already know. Don't worry. We
But the upsell. The upsell. I mean,
yeah. Yeah. Yeah.
So, we go back to the casino because like Yeah,
of course. That's where everything else that's where magic happens.
Yeah. So, let's play Magic Castle or whatever.
This game is going to do so well. Yeah, it's going extremely well.
Yeah. Yeah. Yeah.
Yeah.
Only if they had better UA. If only if they had better UA, then it would be definitely better.
Oh, really? Maybe call my
So, need more chips.
Maybe call my
immediately goes to the store. Even though I have the chips, by the way, it's just I was on a bigger bet. So, you see
that's so clever.
Yeah. First click was X on the offer and then immediately goes into the store if you exit. So, we need to exit again. And then if you actually pull it down to some kind of a spinach thing,
it starts spinning again.
Oh, big win. Of course. Why? Even this whole sign thing is like from the

Yeah, it's a slot mania 95. Yeah, exactly. If you already have this build, then why why would you change it? I
mean, this looks exactly how it's how it's supposed to.
Yeah. I'm just like, as I said, I'm kind of puzzled like how did they get this or it's just like because you have 600. You need to go that below that.
I cannot. Okay. Yeah, we did this. That's it. Basically, the offer was already there, but like again, the absolute is pretty good.
What I'm saying is that if you look at the company portfolio, you don't see any social casino game or even first person or third person games to begin with. So, that's why
they don't have that. They have isometric RPGs. Yeah,
it's not RPG, man, but it's like that survival kind of game. It's not exactly the same. Yeah,
it's not not at all. I mean, the loop systems and like the metag game stuff, it's like completely different than social casino. So, either they
That's That's true. That's true.
As I said, either they just got extremely wiser, extremely fast or they

had like again the team or publish a game through somebody or I don't know what. But again, you don't get these social casino experience knowhow lying on the ground. But they must have been working on this fake onboarding for a while because you don't just slap on a casino game. Like they must have been working on this for four or five years, right?
No, that's too much. No, no, no, no, no. It's too long.
Let's be honest. Like how much we said it's soft launch in um pretty long time. So it's soft launch actually in November 2023.
So it's more than two years ago.
So pretty long soft launch.
Pretty long. Pretty long. Yes.
Yeah. I'm guessing that maybe if we would find like a different build of the game like you see in the video where they had like less spender into the second cafe and stuff like that, we would seen some iteration. But uh yeah,
I would they honestly think
perfectly
that there wasn't really a social casino element in this from go.

Yes,
maybe.
I think I think they added it afterwards. It was in the soft launch. Should be a different game. And then do we know like what was the exact date that actually carnival? Yeah, exactly. Because I think if we look at that then we might see some correlation probably. But maybe I'm just
Yeah,
you you never know. You never know.
Let me let me double check. Yeah, because the Last Day on Earth survival is just yet a typical old game which still prints money basically and it's very stable but it's not first person.
Yeah. Where is it? Is it
What are you looking at? Yaku.
I'm trying to get a specific date here if I can push it like few years back.
You know what I can talk about a little bit here then for the ads. So right now
ads in the store very valuable because it's social casino probably very low ad viewer rates but so right now there's no active daily active user base on sensor

tower so I won't want the download numbers so right now it is making $782 a day for ads which is about
yeah I'm pretty [clears throat] sure yeah have it
so basically exact same on boarding
as the one that we said
still a casino Yeah. Still you see like interface is kind of different one but exactly same stuff even the assets everything and this is
Yeah. Yeah. Yeah. Okay.
Two years ago this is no this is the launch date.
Wow.
So they already had this idea for two years.
Interesting.
That's very ahead of the curve.
Yeah. Ahead of the curve.
Exactly.
Whoever's working on this, they really know what they're doing.
Yeah. Yeah. So this is not some like oh we see tops Kyong gross thing we changed.
Yeah. Exactly. Yeah. Yeah. No, no, no. That's what I thought.
That's a good thing that we excluded that. Maybe Top Tycoon and Carnival Tycoon took this idea from these guys.
Yeah, that could be it.
Actually,
it's kind of idlish in a way because

again the businesses that you get, they generate chips per hour. So, a little bit of idlish stuff, but again, it's like casino wonderland.
You see how they change the color of the chips? I wonder why. That's like why go from green to blue? Blue seems a little bit more common to me, but I'm sure for instance this thing like they definitely had to play with the on boarding which casino game is the best one. Like blackjack is definitely not the one. Just by seeing it, you see like it's quite complex just from the thing
what I'm doing if I don't know the rules of black check.
Yeah. No, no, no. Exactly. Like slot machine is just like few clicks.
Yeah. It's just you pull it and then again epic win or whatever. So yeah, but again most of it is there. It's just again
Yeah. Exactly. probably just very precise and specific two years iteration until they get it right which is
so
quite amazing.
Do we call this with King Shaw in mind the onboarding of the year?
It has to be up there.
It's it's top three for sure.

Top three for sure.
Top three for sure. My biggest criticism to this would be that I was expecting at least a little bit of variance to the like maybe showcase the the numbers like
because we got sidetracked [gasps]
you know I know
numbers and then you go way um
yeah of course before we go there
let's zoom it a little bit
okay I just want to say thank you very much PVX partners for spans sponsoring this episode because we have the PVX lambda which is a game changer you can plug it into your MMP and in 1 hour you can get clean and clear ROS benchmarks which is very important retention insights and even forecast of whether you're actually ready for funding. So go pvxpartners.com/lambda and get your strategy on point. pvx lambda pvxpartners.comda Okay numbers here are pvx
numbers. So, it's scaling quite fast. Already break through 60K a day in IP

revenue and then downloads a day.
Let's do our usual [ __ ] filter on the countries which is of course mainly driven by US and Western countries. Nothing really to it. And as for the revenue, again, it's just mostly US.
Yeah, it's going to be
everything as it should be. Nothing really to it. DAU is also going up pretty well I would say but again we don't see it because it's too fast for it because again it's just like what started scaling really at the start of last month and already scaled past that number. So
two and a half steps ahead of the industry you know.
Yeah. But important part important
as always you know the rules is working and this whole bait and switch it's under avatar life. Hello.
Exactly. Nice category you have here.
Exactly. Because
so I guess that's a great way like we have the creative like how many creatives you're coming out with every month but then also have if you're

mismatched by sensor tower that's usually a great sign.
Yes. Oh yeah. So so you you like these guys are literally on the 10th spot in a category that has games like the Sims Stardew Valley avakin life play together my farm.
But honestly the onboarding it's this. Yes, it works and it's true.
Yeah, exactly. It's like kudos to the Kefir team. Like you completed this illusion and perfected it. Oh my god, this is great.
Yeah,
seriously.
And honestly,
only few times during the year when I'm going to a game that actually shocked what I'm playing 10 minutes late.
Yeah. Yeah. Yeah. Yeah. Yeah. Exactly. Whoa. I didn't expect this because we usually see the sign.
Yeah.
But honestly, yeah, this is this is amazing. It's
I didn't expect to start playing this game and say is it this or Kingshot the best on boarding we've seen this year. I was not expecting to say that. Like yeah really clever and as I said whoever did that was a genius because as you saw there they had this idea two years ago

already.
So that's the most important part.
Yeah
that's the most important part.
If we go into downloads just want to do like a chart check here. So currently our favorites stop tycoon and carnival tycoon already on spot four and spot five as for last 30 days. I
I'm telling you top tycoon is going to overtake dice dreams very soon like next year January February is going to be more than dice dreams
I'm telling you this
is that scaling
save it for the prediction episode.
Oh yeah definitely already do die dreams man they're going to do die dreams this month actually
maybe. Yeah yeah yeah. Uh is discontinues but just wanted to put as as I said a check. So our guys are making [ __ ]
one mil already a month which I guess maybe even gets reshuffled a little bit higher because again it's just getting so high and blah blah blah sadness here and there which means it it puts them already on spot 10

in the whole chart.
Yeah. So there we go. Nice job guys.
Only starting Because if you look at like how Top Tycoon is still kind of growing and it's like 250K per day or maybe it's not even that or maybe it's even more. It's just we talked about it and it was what like 50k maybe and it's still it's still it's still
and this is this is the third generation of social casino. You have like first one it's slowmania and like the hardcore stuff only the the slots. Then you have the second one which is like we mask stuff and make it like all tidy and nice which is coin master polygon all these other things. And now we have the third one which is there's a fake stuff because you click on the ad that's this and that and then no casino we got you
beautiful segue to Mat's ad part. But
obviously
it's going to be
I mean I have a lot of critique actually
not enough creators.
Exactly. Because
let's let's let's at the end slot there

tycoon.
Don't worry. Don't don't worry. We can we can definitely do that. Like honestly, it's good enough
for now.
3 weeks in, right? So
yeah, 3 weeks in, but still 470. It's not I mean it's not bad, but the creative depth is just not there. Like this like it's basically everything is the same. It's like five different concepts maybe which is kind of all about the same thing. It's this. It's just I need more honestly for for this is this is making 60k per day.
And I mean this is like it's all increasing. You change the the character blah blah blah. It's customization. And it's kind of the concept of like, hey,
you know this, you know this from like the old Forex idol like M mafia city or whatever.
Yeah.
You which is I mean it's again it's kind of nice.
Little bit slow for it.

Exactly. It's so slow and we have this pizza pizza delivery.
I'm guessing because they're doing it in their engine, they're not able to pump it up.
Maybe. But you don't really need to do it all in engine, right? But it's like you can do it completely fake. Exactly. Or just Yeah.
I mean, it's like the top tycoons creatives, right? Where they're like people are nearly pooping,
you know, like
Oh, yeah. I mean, that's kind of like too much, but still. Yeah. But again, yeah, that's true. But you're, you know, throwing at trash, but this looks like like just gameplay capture, which most
I guess they just don't have enough people in the creative department because this literally looks like somebody from the marketing team was just capturing the gameplay.
Exactly. That was kind of Yeah. And then we have all this like scooter stuff. And I've seen this creative like five times already on on Facebook.
It was actually
just gameplay. Nothing to it.
Yeah, exactly. Nothing else. Oh, no. It wasn't actually on Facebook. It was uh in some random game when I was playing it. So, it was because now what they're

doing is they're not even running Facebook. They have nothing live on Facebook since July.
Mhm.
Which is weird because they only run now Unity. Look, I mean, I'm just going to do this quickly just for you to understand.
It's Unity and AppLab, nothing else.
Do you think there might still be in soft launch?
See?
No.
No. Look, it's like so I think
downloads a day on like
soft. I'm just I'm just coming up with a reason. There's what why would you not
it's just look I think what what's happening here is they launched it now and and they were running Facebook. This is July Facebook. So they were running in the whole soft launch. Basically they could they got all they needed for for global launch which is now and since it's Q4 and it's absolutely expensive and they don't have enough capabilities for just creating new concepts for the for for Facebook they just decided not to run it which makes sense because if you run up Lavin and Unity you don't

really need to just change the creatives week in week out. I mean it that's something that I think it's kind of like making a lot of sense. But look see this is the same creative from July which is now running on on Unity and Apple.
Yeah. Yeah.
There's nothing new and it's a game capture. It's a game [ __ ] capture. That's it.
As well Chinese like product execution but they don't have the Chinese U way
right. Yeah they have they don't have the Chinese capabilities. Right. in which she's again pizza whatever this is again fine but not enough
so you have all this exactly look this is great right like you can you can create so many of these
scenes situations
there's no like even after edit there's no like emojis or whatever that you just express the emotion like even I know that you need to put stuff like this into it
because you are comparing this to

Carnival Tycoon right the Yeah, exactly.
There's Oh, there's money. Okay, that's it. But like you said, this is not kind of translating that emotion or just sparking anything. It's like, ah, this is okay. This is nice. It's fine.
Looks like Sims from Wish.
Exactly. That that was my kind of But it says live simulator, Sun City, whatever. And this is a playable, right? Okay, fine. I don't really know like what is this playable is get the job. Yeah. Yeah. Okay. Right. So whatever can't play it properly
but look I mean and it that's pretty much that's pretty much it. So here 477 creatives if you go new creatives only in last 30 days 360 because they just launched right.
M
so look top tycoon and let's do carival tycoon as well. I mean 3,200 versus 2,000 and then 470. Can you go back in

the first month of Top Tycoon and just see how that was then? That's probably the real way to look at this, right? Because these games are making five times more,
man. Don't expect that the number will be that that lower.
I don't think it's going to be
Let's see. Right. Because then you can see like, yeah, if you really want to Chinese it up, you need 2,000 creatives in your first month. Boom.
Chinese it up. Okay. So, first month was July 2024.
Perfect.
You can go July 2024. Let's do it like this. That's July 2025.
Oh yeah, that's true.
2025. Yeah, even June you could say.
H Okay, let's July or July, whatever.
And then we can do this. Maybe we can't. Okay, fine. Whatever.
I know, but I can't do it for some reason here. See, I can't click on it.
What do you mean? Like 2025? Not not uh
It's not clickable.
Yeah, I'm not I can't click it here. So, I'm just trying to do Okay, let's see here. Okay, now I can click it. Great. Okay,

July 1,000 still. It's two times more
now. Okay, that's a good insight. That's a great insight right there.
Then yeah, you need that's twice as much. If we go and see the I'm looking at this tab instead. Yeah, top tycoon.
July 2025.
Okay, July 2025. Uh, all right. So, let's just go do [ __ ]
screen froze if you're there
here. Okay, whatever. Just do July. Okay, it's fine.
Top tycoon, 200.
It seems like
seems like you're launching a game. Good ballpark for creatives. Thousand creatives in the first month. So
in the first month, we can actually we can actually scale like hell. Start scaling which is
Yeah. Look see they don't care. They don't care if this is just fake whatever uh Golden Goblins turned into

the Carnival Tycoon on boarding. It does. Yeah, it doesn't matter.
See, here's the Here's the two and a half two and a half insight today. If you're launching an IP heavy game in this day and age, you need 33 creators a day in your first month.
Yeah, pretty much. [laughter] There you go. 30 creatives a day for for the launch and you are golden. Yeah, but like this is this is quite u I would say missed opportunity if they had two years to iterate the creatives or at least the winning one and like there is like some kind of testing on the side of the the Google and stuff and the other stuff but now it's just it feels like they yeah it went for global launch now but didn't realize like it's actually you need a lot of different things for the launch in terms of the creatives and then even in terms of the channels but I would assume assume this is going to change in 3 weeks after Christmas there's going to be new like Google Facebook at least because they already have Unity and and

Apple and if they don't then they're [ __ ] So pretty much they said I couldn't make ads without the dev team. [music] They said I couldn't understand the tech. Guess what? I just made a fully [music] working gorgeous top to play while eating noodles and watching trash TV and taking [music] care of my daughter. All thanks to playable makeup. No code, no stress, no [music] cheaper.
I just think double the the creative production.
One last thing, can you check on the last day of Earth Survival how their creative production is? Because if it's also so low on a game that makes 2 million a month, then I guess that's the answer, which is that they just don't have capacity on the creative team.
Oh, sure. I mean, that's fine. Last day.
Or it had so many like organics that it just didn't need
Oh, it's 1,300.
Oh, see.
Oh, wow.
So, see, it's like it's'll get there.
It'll get there.
Yeah. But look, look, look, look, look.

Money cash flow. This is this is bringing money to the company. So they need to more resources on this game. Sunday City is going to overtake Last Day on Earth, which eventually will. Then you know resources going to shift.
Can do that by Q1 next year.
Yeah. Yeah. Exactly. You can't just cut basically the handed feed.
But you see the [ __ ] that they have here. It's not like they don't know what they're doing. Like you just see like
Yeah. Yeah. Yeah. Yeah.
Different concepts. Completely fake stuff.
Yeah. Yeah. For sure. Yeah. Like it's it's Instagram. Yeah. Last free area. It's a puppy there. Perfect. Amazing. Yeah, exactly. It's all you need. So they Yeah, actually they know what they're doing, I think. See?
Yeah, there we go. There we go.
Yeah, who cares? Thank you very much.
Fear is taken. See, this battle is going to be epic. This is going to be an epic battle.
Yes,
of course they know what they're doing. Okay, good job. All right,
we're going to keep an eye on this because this is going to be interesting.

Yes, guys. Well done. Thank you very much for a lovely game. And also guys, thank you very much for listening and see you next time. Please join the Slack channel. The invite is working. No expiration date.
If not, let us know.
Sometimes. Yeah, exactly. If it's not, let us know.
Cheers. Bye-bye.
Bye-bye.
Ciao. Hey,