🐜​ Colony Flow Breakdown: The Ant Puzzler getting sued & already taken DOWN from Android!

Man, it's very It's very similar. [laughter]
But man, the the copy they got out like, it's crazy. We're reviewing the copy, right?
Yeah. Exactly. Yeah. Yeah. Yeah.
We're reviewing the copy.
Uh I still don't know if this is a Chinese company or
it's Vietnamese company for sure.
I think it's Vietnamese. It's 4 a.m. and we're rolling the dice but drops knowledge [music] made of golden eyes. Felix with ads making those coins rise. Jack up designs worlds chasing the [music] sky with the two and a half gamers the midnight crew talking UA adverts and game design too maku [music] bringing the insight. We're rocking those vibes till the early day master eyes on the prize tracking data through the cyber space. Felix [music] colors like a wizard in disguise. Jack's crafting to the high two and a half gamers talking smack. [music] Slow hockey stick got your back. Ads are beautiful. They light the way. Click it fast. [music] Don't delay. Uh-huh. Uh-huh.

[music] [music] Energy up. Come on.
Another hit game from Vietnam. Woo.
Oh, yeah. Okay. It's a hit game, but it's, you [laughter] know, I'm not because [sighs and gasps] it's just
You don't think they're Vietnamese?
Stolen. It's just stolen. So, I'm not sure you
allegedly until proven guilty.
Oh, yeah. Fair enough. Okay. Yeah. Yeah. Yeah. Let's meet in court. Sure. We see. And you know what? It would be maybe a different case if this didn't happen before. and their game was taken down from the store. It's
it's the same
the first time they do it and it's definitely not the second.
Yeah. So the the previous Oh, that was

Amber Bear. Sorry. In Vietnam in general. This is one soft. Sorry. Too too many Vietnamese companies. Too many Vietnamese companies. But okay. In the country. Let's call it that way. In the country. It happened before. Soony flow. Yeah, colony flow. Yeah, colony flow. Here we go. And
my name is Mati.
I'm Felix Broberg. And I'm your
host. And I'm confused a little bit.
Let's start with the game. All
this allegedly [ __ ] [laughter]
You are confused until proven guilty.
Yeah. Before we all start speaking, lawyers tweak. Ah.
Um, so we have this nice ant here, which I'm guessing is AI.
Yeah, looks like
uh doesn't matter.
It's a Swedish ant. [clears throat]
No, it's [snorts] not Swedish ant.
It's yellow and blue. It's a Swedish ant.
World Cup ant. [laughter]

First thing they should they should not drop the cat, but they should drop the banners.
Yeah,
right.
Drop the banners. Get rid of the banners.
Okay. Also, Royal Smash, it's Cipher Games.
Yeah. Okay. Anyway,
now you sell the car.
Let's Let's stop reading [ __ ] banner.
It's It's fun. [laughter]
Okay, so we have another sword puzzler. That's
Yeah, you're sorting cars.
This destroyed [laughter] destroyed the picture category. Our favorite one.
Well, your favorite. This is not my favorite game. They didn't like this either game.
So what's happening here again is another iteration on
I would say Pixel phone not this is blast.
Uh really
probably yes because it's May and June.
They took out the pigs and they replaced them with ants and there's no conveyor belt. H that's the conveyor belt is much

more important and the end behavior also is much more important
because actually I think yeah it's pixel flow because the conveyor belt actually is there because of the ends behavior because they go all around the thing and they actually search it and pathway around it. So if I go here, of course they pick the nearest one, but they continue and go picking like you see they don't going to continue from this kind of small spot. They go
left to right.
Yeah. Yeah.
And would you say this is natural ant behavior as seen in nature or [laughter]
whatever? It goes back to our to our we was actually did we do it on on English podcast as well or only only Slovak one the ants kingdom
kingdom
I think on already on the
on both
no because no it was on Slovak one because we we were talking about the ant

colonies and my US Santa Barbara [laughter] house and I remember that
I think this is why I didn't like the game because basically I have ants right now in my toilet and I can't get rid rid of them. So maybe this is just [laughter]
works 100 times from 100.
Oh well.
Yeah. So what's happening here is that the ants are picking up the picture apart. They're picking up the cubes and moving them downstairs.
Can can you imagine that the ants picking up your [ __ ] and tearing it apart? [laughter]
Yeah. So that's there.
That's there. Other important thing is that if you don't have space on the bench, you lose.
Yeah,
as usual.
Yeah, nothing surprising about that.
Surprise, [laughter] surprise.
That's how that's how it works everywhere.
And look, it's a Swedish ant. It's yellow and blue.
It's not Swedish.

So, what do you know about Swedish ants?
Yeah, exactly.
The other important
They moved to Portugal for for Felix. You may have noticed as you're looking at this.
Yeah.
Candy to pixel flow compared to cube blend compared to like everywhere. It's [ __ ] slow.
Yeah.
So slow. Press the speed up. Speed speed it up. You can press two FX.
There we go. After three initial 30 minutes of speed up, you get interstitials or [ __ ] ton of currency to buy even the speed up.
It's a reward.
So bad. And there's nothing in this world that couldn't be solved with a rewarded odd.
Exactly. And I'm guessing Matt is seeing it for the first time because he still didn't run out of the two times.
No, no. You know what? I didn't play this game for the protest. [laughter]
Protest of what?
Because they copied this game. Allegedly. Allegedly.

Allegedly.
Allegedly.
Anyway,
honestly, I don't like this concept. So I said, "No,
it's great."
Yeah, I don't think so.
It's great because it's
You think it's great, but you're still level 21. If If you think you It's great. You're level 210.
Because I was playing this and cube blood. I was playing this and blood.
Sure.
You're playing on [ __ ] emulator.
Exactly. Why this? You see this? And now I need to wait for [ __ ] 13 ends to go there and eat it one by one because this game
Watch the rewarded ad.
That's the thing. That's what they're doing because it's based on this friction of being [ __ ] slow and it's very very slow because again
reminded me uh and give gave me a great idea because I'm I'm actually having the same let's call it issue in robot breaker. the the girl is slow on purpose so I can then sell special
and then I was like okay well I will just add a rewarded rewarded video

placement for speeding up for 15 minutes but then I can add a premium currency as well that's a better way that's that's a good thing
that's a slippery slope there
yeah well the premium currency for buying it for 24 minutes so why why not
let's see
yeah let's see let's see
anyway uh so So we have ants that are tearing apart the picture as you saw there. Sometimes you are stuck with very very small segment of the picture being that one color that ants are slowly eating out. So like yeah as Felix said nothing that cannot be solved with rewarded ad. The other important thing is that you need to be quite strategic which one to choose when and when they eat out what because it's just always outside but it's outside over the all picture not just the bottom part or top part. So like it [snorts] takes some strategizing around it. And then as you saw there, we have our typical sword puzzler blockers, meaning hidden blocks, joint blocks. I'm guessing ice will be

next or some kind of usual stuff. So yeah, that's
anteaters.
Ant eaters.
They're anteaters. No, they're not.
That would be too good.
Yeah, that would be too good. Like I was looking at it like there's the usual, you know, level 390 walk through. Yeah, you can. It gets a little bit more fancy with some of the mechanics, but nothing really to be like completely different game or completely.
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which is maybe 200 way more than the the boxes, you see.
Yeah.
So, there's like a like a new mechanic. I don't even know what it does. And we can check because if I understand correctly,
yeah, you need to eat.
So, specific color needs to be eaten out for the boxes to open.
Yeah. And there we go. So, some nice mechanics that they add on top of it, of course, but as I said, because it's a sword puzzler,
you don't add that many. So, 70 mechan 17 walkers, 17 mechanics per 300 level is completely okay. Pixel flow benchmark. Yeah.
Okay.
Don't need to iterate that many. You need [ __ ] ton of levels. That's that's the part that will be the hard part. So,

that's there. And yeah, our little end here. um giving us the usual remove ads. Daily rewards by the way.
Yeah, it is interesting.
This is interesting. Yeah, because I wanted to show it. So, daily rewards is one free daily reward and then actually four progressive ads
which is no daily rewards at all. It's just like ad placement with daily rewards. Come on, guys.
Well, come on. This is okay, you know.
Yeah. Yeah, of course. It's it's like nice. Then some base features as as usual. Nothing really to it. collectible album that's coming soon. I hope uh it's there on higher levels and that's it. So, nothing really to it. Uh I'm guessing that there's already some live op setup that we just don't see. There's battle pass here from level 5 51 so on so forth. So, yep, it's
live op setup. Maybe they're using Kinoa right into it.

Maybe. Maybe. Yes. And I hope so because most mobile games leave serious revenue on the table and that's why Kinoa is here. It's always the live ops and Kinoa is AI operating system for mobile game operations. Flows, live segments, inapp messages, push notifications, AB testing, everything in one place run by operators who actually own the numbers. Go to kinoa.ai AI and see what's your games already leaving behind. Kinoa AI. Kinoa AI for live ops. There you go. Walk right into
You like the small end.
Yeah. [snorts] I like the small end. Exactly.
Yeah. So, the game was launched on June 15 uh by Oneoft which
oneoft
API. Uh if we go we go
AI games.

It tells
I was seeing so many ads. Oh my god.
Yes. But not on Facebook. Not on Facebook. Only on Applian.
Okay.
Or SDK networks.
So it's scaling pretty well. 100K downloads a day. Went nearly 200k in July. As I said, this is very fast because this is this [snorts] June. So, pretty much in two months, it's doing 150k IP a day. And I'm guessing Mr. Blondie will tell me it's something like 40 to 50% on top on ads.
Well done, Yako. You're a great guy.
No [ __ ] Sherlock.
On a sword puzzler. What? [laughter]
Yeah. No way. Especially because of the [ __ ] friction mechanic of you needing to speed up the ends. I'm guessing it's even more maybe.
So the real question looking at this graph and I want to get both of your opinion is
did they slow down on the downloads

because it wasn't profitable or because of the lawsuit?
Because of the lawsuit. Come on, man.
Of course.
Yeah.
Yeah.
Of course they got slapped on the wrist. It's like, oh, let me scale down a little bit.
Yeah. So, we are not don't know what we're talking about. U shout out to Omar. There's this article that's talking about the Fininity company suing ABI because there's this other game [snorts] called Food Hunt Pixel Puzzle, which if we look at on May, a month before, and scale to something like 80K a day already, and also 100K downloads. So, it's kind of similar pace. Yeah, it's even bigger than you if I understand.
It's pretty bad when you make a game and then the one that he copies you is making way more money than you and I can

Yeah, I can understand why there.
Exactly.
Yeah. So, as you see here, it looks quite similar.
Yeah, exactly. Or maybe maybe they are working with PVX partners and they have UA funding for marketing you know and growing. I don't know maybe maybe if you call PVX partners.com it's you know the most effective uh credit line for marketing and without giving away a piece of your company so you can scale your game like these guys ABI and outsmart your competitors. bxpartners.com. Go there and tell them we sent you.
There you go.
So, the graph looks like this and keep it's very similar. [laughter]
But man, the the copy they got out like it's crazy we're reviewing the copy, right?
Yeah. Exactly. Yeah. Yeah. Yeah.
We're reviewing the copy. Uh I still don't know if this is a Chinese company or

it's Vietnamese company for sure. Everything is Vietnamese.
As we said before started recording, Chinese they don't sue anyone. And I was very confused like why would they just give a [ __ ] about this?
They can they can create 7,000 like this games like this like tomorrow pretty much. So I mean
um yeah so looking at the game as I said it's this kind of very interesting twist and as as I said especially the whole like vibe of the game because it goes slow it's very prone to this kind of speed up uh rewarded placement which I think is really good. So that's like a like similar innovation that let's say Screwden did a little bit with the boxes. So in that kind of setup, but not that that big, I guess,
but it's still quite okay.
Uh, and looking at the games again, we'll need to see how this kind of gets resolved over time because both games are scaling up. This game is also scaling up. As you see here, the food

hunt pixel puzzle. And I'm guessing when we get to the radar, we'll see which one actually
wins.
Made it.
Yeah. Which one wins. But for now,
what the [laughter] [ __ ] was that?
What was that? Was that Was that a call? No. No.
Were you spitting on one of the
There was that was a sneeze and a spit at once. [laughter]
I literally ate the fly.
I hope I hope you also shot yourself because that would be a [ __ ] combo. [laughter]
Yeah. So continuing on the thing here, we'll see on the radar which one wins and which one goes, but it's not under.
Well, I think we all won just now, right?
Yeah, we all won. Yeah, I just won. Like this is a huge win for for the industry, for the all the audience that they
Yeah. At least we're recorded the first spit sneeze [laughter] ever.

They
call it spit and sneeze. [laughter]
Oh [ __ ] hell. This is a Oh my god. This is exactly what I need the whole [ __ ] day. Thank you very much.
Thank you.
Thank you.
She's amazing.
Yeah. Let's Let's see how this goes. And again, you can maybe cross compare the creatives between the two. Like if
they can
Yeah. The the the only thing here that I've seen as well is basically what they also do is they have some sort of cool down between when you watch a rewarded ad and then for interstitials. So basically they're trying to push you into the higher value ECPM by having cooldowns so you get used to if you watch a rewarded ads you don't have to see interstitials. It's like a little nudge. Pretty clever. [snorts]
But ants are slow.
Yeah, ants are super [laughter] slow.
I didn't like this game at all either.
And are slow is pushing you for the is built into it.
Yeah, but still I mean you can see

Oh, here they're quick.
It's not slow. It's not slow here. It's not slow here.
All the game play.
But it's like, you know, I I don't really get it because this works like the speed works for male audience.
Slow on the other hand, the slow pace work really well for female audience. So, it's like uh you know, you need to find the balance. I mean, this is too too fast, I think. But I mean, again, like it's it's working. Apparently, they pretty good impression share, but they have playables, obviously. So, let's let's play this. Uh, oh my god. I and and actually played this before because I was testing like different different things and watching a lot of different rewarded EUA uh or rewarded videos and I saw maybe 10 Colony flow playables in one day. And

not only not not the combination of video plus playables, actual playables. They said I couldn't make ads without the dev [music] team. They said I wouldn't understand the tech. Guess what? I just made a fully [music] working gorgeous top to play while eating noodles [music] and watching trash TV and taking care of my daughter. All thanks to [music] playable making. No code, no stress, no cheat, which was surprising. It's still super slow, but it's quite long also. So, that's that's pretty good. I can see why it's at like almost like more than 30 well not almost, but more than 30% share of impressions on on Apple since it was launched, which was like a month ago, maybe even longer. I've seen this, but I also I like this one. It's very colorful.

What about speedy?
Yeah. Yeah. Super speed. And then you going
counterclockwise here. It's weird.
What?
Anyway,
no, they're going exactly as supposed to.
Yeah, exact like
this just made up template. Nothing to it.
Nothing to it. Yeah, but so what would you actually do here instead of these like nice nice images in in videos? [ __ ] AI. But like why? I mean again like we are I mean this is AI pretty much right. So
this is AI but
or you can you can do jig solidter.
Yes. Oh hello [laughter] was also it's integral also that's why it's usually very very low.
So the best channels for this is

obviously up 11 then is integral.
Yes or exactly. Yeah, it's mint integral. Yep. Yeah, you see like it's it's integral. Let me just go here to check the impression share share this tab.
So we have up mint rather than unity at what not. But it's pretty much these two channels majority is up and remember this like this always going to be the case. It's always going to be the case for all the casual puzzle games like Vint Integral is working really well and we talked about it before. All the match three and big match three games, they always had Mint integral on the second spot. Can you see Facebook somewhere? Nope. Nope. Nope. And I don't even care at all because it just doesn't work. Just doesn't work there. Fortunately or unfortunately. See, I think Oh, wait. See, it's integral again. Look, if we go here and just try to do

Facebook only a nothing maybe we'll find something on the Facebook lads library but it's not very significant the only thing which matters is up in here let's say so they have 600 creators if we go new only well quite a in the last 30 days.
Yeah.
Which is good.
Do we want to compare it with uh the food flow or what was it?
Is this Dory? Yeah.
Finding Nemo. [laughter] This is This is amazing.
As I said, I've seen like an Angry Bird there as a
Finding Nemo there. Okay. It's inactive already. Well, the walls definitely didn't help. Ah, hello. This is my favorite.

Hide the pin frog.
A,
what is this frog called again? I Yeah. Oh,
not frog.
It's not frog. Yeah.
Yes, this is different frog.
Yes, different frog.
I don't really remember.
Peppe the frog.
Peppe the frog.
There we go. I'm pretty sure that's
Yeah, it's called
I'm pretty I'm pretty sure like this was their face when they saw the lawsuit. [laughter] Oh, [ __ ] hell. Anyway, so again, not here. Here. Oops. Food hunt. Food hunt. Okay. What?
Ooh.
Is the lawsuit in Delaware or where is the lawsuit?
Uh, it's in California if I understand correctly.
Why California?

Well, I don't know. I just clicked on the link. But I mean, it's the same thing, man. Come on. It's the same game, literally. At least just put bees in there or something else, man. Which is basically
Bees don't make sense.
Bees don't make sense. Why? Why bees do
I know that doesn't matter. It does doesn't matter, man. Just put Okay. Bees and flowers. I don't care. [laughter]
Do this [ __ ] man.
And if if we are talking about creatives and games like where physics left the chat, like why would you just do this? Nobody cares
because it loses appeal to people because it's understandable.
It loses appeal to people. You tell me this a marketing person.
It doesn't matter, man. Like it doesn't matter.
It matters a lot.
No.
Who cares if it makes sense or not?
You see why this works? Because it like

repeals Felix because he have ants. That that's why this whole thing works because it looks like ants and you're familiar with this.
Mhm. Okay. Okay. So, I'm going to make a game for with bees and then I'm going to get sued. I will prove the point. I will prove the [ __ ] point.
Me and No, no. Me and Yakob are going to sue you. Me and Yakob are going to sue you just for the fun of it. [laughter]
Just for the queen bee herself. Like, she's sue me afterwards. Like, why would you use bees in this [ __ ] terrible idea? Anyway, I mean I think their ads are actually way more appealing. So the original game they have
more shaded as the pictures looks like more 3D.
Yeah, but still they're way more different actual pictures [snorts] and there is also a taco. So you know plus

point for me from my end.
If there's a margarita I'm I'm [ __ ] downloading this game.
Any IP or celebrities if you scroll down? I don't think so.
I mean, if they're suing these guys,
I don't think they care. Oh, hello.
AI.
That's AI.
Oh, looks like it.
Finally. See, I told you I would do AI.
Oh, you know,
some nice hook.
Good for you. It's inactive. [laughter] And free 0.3% share. Oh, that was working really well. See? Oh my god. Like, why would they not listen to you? Oh, Jesus Christ. They should. And uh it's almost like putting an influencer on an a hyper casual game or a slapping a face on a hyper casual game. It just doesn't make any sense. You need to do like all these, you know, exaggerated game plays and altered game plays rather than just AI. Why you know, maybe I will try. Oh, here.
Yeah, there's another AI.
Oh, inactive again. O, even lower lower

amount of impressions. Great.
What does it do? Oh, that's nice. Apparently Jake [ __ ] [laughter] Oh, okay. So, it's all only hooks.
Taco.
Back to taco. Yeah. Wolf, guys. Like, at least put a taco there or Titanic.
Classic.
Should be Leo there.
Messi.
Messi.
There we go. Oh,
background.
Dude, this absolutely doesn't look like a messy.
Yeah, it's just terrible.
It just looks messy. [laughter]
Nice.
[ __ ] sneezes spit. Amazing. That's amazing. That was Okay, that's it. I'm not going to go through all of this.
No, that's just Yeah, I don't know what else there is to say about these creatives. No, but honestly like this is way better. Literally like these these guys

have so many different images and variety of concepts if I compare it to to the colony flow.
The food hunt is making a little bit more download than colony flow even.
Ah, see
more AI.
Yeah, what a nice bonk. more AI
just hook.
Yeah, that that's it. That's all what they're doing. Okay. Well, not bad.
I think we can end it there.
Yeah, it's not. Yeah. Well, I think so as well. It's just what we what we think is going to happen with the lawsuit and eventually that's going to set like what like a precedence for the whole industry.
You can watch the update to the lawsuit in real time by looking at the download figures from Colony Flow. because essentially they won't scale scale up if they think they're going to be taken down, right? Everyone saw what happened

to Ammo Bear. You don't want to have that risk
out basically.
But you still get the money, right? Even
No, if you get taken down the app stores, the IPS, the app stores don't pay you.
Okay. But the ads Yes.
ads do still get paid, but you lose your UA machine, right? So like you only keep the current players that come in, right?
Yeah.
Yeah. But, you know, like if you stop UA on this game and then you don't get paid the APS, then like you're pretty much going to be out of pocket a lot of money because let's say if you're spending
300k a day on UA, it's like
Yeah. Then that's But still, this game has pretty good retention. So, you can still earn at least a fraction of the money on the ads.
Yeah. But let's say if you spend like a couple million on UA, you get paid back
game, it's meaningless.
Yeah.
Yeah. But then then you change the whole economy to ads based. But you can't you can't because

you can't have an update. Okay. Nothing else. Okay.
I thought it was an ambush.
Yeah. [laughter]
Maybe you can change the economy if you transfer.
Not this time. this.
What the [ __ ]
Well, I need to, you know, I need to tease you a little bit with different random ideas and then you will never expect the ambushet.
Stop saying [ __ ] It's easy. [laughter]
Uh, nope.
All right.
How about no? All right. Okay. Thank you very much, guys, for coming. Uh, please comment under the video. Uh, if you have any any ideas, questions, comments,
and let us know if you try to sneeze bit. Make
sneeze or spit. Yeah. Yeah. Yeah. Please make make
fly.
Sure. Yeah. Well, so eat the fly and sneeze. Do a sneeze and spit and then we make it make it the viral moment. All right. Thank you guys. See you next time. Byebye.

Bye
bye. Ciao.