How Do You Get 'More..' Recommendations on Steam?

The 'More Like This' section is a byproduct of game momentum.

Developers often seek to optimize for this feature, but it is largely uncontrollable. It serves as a significant driver of game discovery.

Byproduct of momentum. The 'More Like This' section is a byproduct of overall game momentum rather than a direct marketing lever.

A 2018 algorithm update shifted criteria to favor established blockbusters.

Since the update, the system prioritizes already-released, high-popularity titles. This makes it difficult for unreleased games to compete for this specific visibility.

2018 update. Since a 2018 algorithm update, the 'More Like This' feature heavily prioritizes established, high-popularity blockbusters over unreleased titles.

Traffic impact is concentrated in the 'above the fold' Top 12 slots.

The primary traffic impact is concentrated in the Top 12 visible on a game’s store page. The 'See All' list provides only minor discovery benefits.

Unreleased titles can occasionally break into the Top 12.

While rare, some unreleased titles can occasionally secure these coveted spots. This happens if they achieve significant momentum through successful crowdfunding or high-profile demo releases.

Developers should prioritize broader discovery mechanisms over static sections.

Instead of targeting specific static sections, developers are encouraged to focus on the Steam Discovery Queue. They should also leverage real-time traffic spikes generated by streamers or marketing announcements.

Steam’s engine is individualized and responsive to external traffic.

The recommendation engine is highly individualized and responsive to external traffic. It favors sustained engagement over static placement strategies.

Securing a spot remains a byproduct of overall platform-wide performance.

While a spot in 'More Like This' can provide a substantial boost to wishlists and followers, it remains a byproduct of a game’s overall momentum. It is not a direct marketing lever that can be reliably planned or manipulated.