How Do You Get 'More..' Recommendations on Steam?

The Steam algorithm’s "More Like This" section serves as a significant, albeit largely uncontrollable, driver of game discovery. While developers often seek to optimize for this feature, the current system prioritizes already-released, high-popularity titles within the "Top 12" slots visible on a game’s store page. Since an algorithm update in late 2018, the criteria for these placements have shifted to favor established blockbusters, making it difficult for unreleased games to compete for this specific visibility.

Although appearing in the "See All" list provides minor benefits, the primary traffic impact is concentrated in the "above the fold" Top 12. While rare, some unreleased titles—particularly those with successful crowdfunding campaigns or high-profile demo releases—can occasionally break into these coveted spots. However, attempting to reverse-engineer these placements is generally ineffective. Instead, developers are encouraged to focus on broader, more dynamic discovery mechanisms, such as the Steam Discovery Queue and real-time traffic spikes generated by streamers or marketing announcements.

Steam’s recommendation engine is highly individualized and responsive to external traffic, meaning that sustained engagement and visibility are better achieved through consistent marketing efforts rather than targeting specific static sections. Ultimately, while securing a spot in "More Like This" can provide a substantial boost to wishlists and followers, it remains a byproduct of a game’s overall momentum and platform-wide performance rather than a direct marketing lever that can be reliably planned or manipulated.