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CESA – Computer Entertainment Supplier's Association
Accurate information about the game industry increases student interest in game creation careers by approximately four percentage points. This growth is most substantial among female students.
See it on page 14The 2019 survey on Japanese elementary and middle school students reveals a significant disconnect between the high professional aspirations of youth and the perceptions held by their parents regarding the game industry. While game creation stands as the primary career ambition for boys, it ranks considerably lower among girls, largely due to a lack of accessible information and the perception that the profession is overly difficult. Despite these barriers, providing accurate industry insights increases student interest by approximately four percentage points, with the most substantial growth occurring among female students.
Parental support for this career path is surprisingly robust, with over 60 percent of parents expressing approval. This support is most prevalent among parents who possess higher computer literacy and value programming education as a vital tool for future development. These parents often prioritize the cultivation of logical thinking and autonomy in their children. Conversely, opposition from parents is typically rooted in concerns regarding industry working conditions, such as long hours, and potential negative impacts on a child’s academic performance or physical health.
The findings underscore a critical need to broaden the public understanding of the game industry beyond the narrow focus on programming and character design. Because children often view the profession through a limited lens, and parents remain wary of the industry's stability, there is a clear opportunity to bridge this gap through better education. By clarifying the diverse skill sets required for game development and addressing misconceptions about the work environment, the industry can better align student enthusiasm with parental support, ultimately fostering a more informed pipeline for future talent.
New Zealand Game Developers Association · 2026