Diamond
Company
Documents about Diamond
PocketGamer.biz19 min
Live operations: Bringing a seven-year-old game back to life
The revitalization of the seven-year-old mobile title Diamond Dash serves as a case study in re-evaluating product positioning and audience psychographics to extend a game's lifecycle.
- The revitalization of the 2011 mobile title Diamond Dash demonstrated that declining performance often stems from a misalignment between developer perception and actual player motivations rather than a lack of inherent product value.
- Research identified a critical shift in the core audience from casual explorers to highly competitive players, necessitating a pivot to a 'casual-competitive' framework to unlock new engagement and monetization opportunities.
- Technical modernization, including a migration to a unified codebase and the integration of rewarded advertising, was essential to validating the game's business model and increasing lifetime value.
PocketGamer.bizOct 2018
Game Developers Conference60 min
Balancing League of Legends for Every Player, from Bronze to Bengi
Balancing a competitive title like League of Legends necessitates navigating a massive skill gap that often exceeds 1,000% between casual participants and professional competitors.
- Riot Games balances League of Legends by targeting the 'sweet spot' of High Platinum to Low Diamond skill tiers, as this range provides the best intersection between the high volume of players and the sensitivity to balance changes.
- Designers must interpret raw data with nuance, such as accounting for 'experience bias' where a champion's high win rate may reflect the player's mastery of that specific character rather than the champion being objectively overpowered.
- Balance changes should be iterative and systemic; when simple tuning fails to resolve an outlier, developers should pivot to broader structural updates, such as the preseason overhaul of assassin items and stealth mechanics.
Game Developers ConferenceApr 2017