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2022 CESA Games White Paper
The 2022 CESA Games White Paper serves as a comprehensive annual assessment of the global and domestic home video game industry.
- The 2022 CESA Games White Paper reports the total Japanese domestic home video game market (hardware and packaged software) at 371.9 billion yen, a slight decrease from 375.9 billion yen in 2020.
- The international home video game market reached 3.3978 trillion yen in 2021, showing growth from the 3.1316 trillion yen recorded in 2020.
- The Japanese domestic market for smart device game apps was estimated at 1.306 trillion yen in 2021, up from 1.2113 trillion yen in the previous year.
CESA – Computer Entertainment Supplier's AssociationAug 2022
Article
November Spending Down 10% Compared to 2020: US Monthly Charts
Consumer spending on video games in the United States experienced a 10% year-on-year decline in November 2021, totaling $6.3 billion.
- US consumer spending on gaming in November 2021 decreased by 10% year-on-year to $6.3 billion, though year-to-date spending increased by 9% to $52.9 billion.
- Hardware sales in November 2021 dropped by 38% compared to 2020, reaching $883 million, the lowest November total since 2016 due to console inventory shortages.
- Nintendo Switch was the best-selling console in November 2021, selling 1.13 million units in the US, and has been the top-selling console for 35 out of the last 36 months.
GamesIndustry.bizDec 2021
Article
Cross-promotion in Candy Crush Soda Saga
The launch of Candy Crush Soda Saga in late 2014 served as a critical strategic pivot for King, functioning both as a high-profile attempt to replicate the success of the original Candy Crush franchise and as a vehicle for aggressive user base diversification.
- King is using the high-traffic Candy Crush Soda Saga (CCSS) to aggressively cross-promote its less successful titles, such as Diamond Digger Saga and Papa Pear Saga, to non-paying users.
- Cross-promotional ads in CCSS appear as early as level 12, which can be reached within 30 to 45 minutes of gameplay, indicating a strategy to leverage the franchise's gravitational pull to boost other games' user bases.
- The cross-promotion strategy is specifically targeted at non-payers; testing showed that players who made an in-app purchase early in the game were not presented with these promotional ads.
Mobile Dev MemoDec 2014
Article
2007 CESA Games White Paper: Japan
The 2007 CESA Games White Paper serves as a comprehensive annual industry report detailing the state of the Japanese home video game market.
- The 2007 CESA Games White Paper reports a total domestic hardware and software market size of 679.9 billion yen, with a combined total shipment value of 1.6323 trillion yen.
- In 2006, the PlayStation 2 became the top-selling monitor-connected game console with a cumulative shipment of 115.36 million units, surpassing the original PlayStation.
- There were eight titles that achieved over one million shipments in Japan in 2006, led by 'Pokémon Diamond and Pearl' (NDS) with 5.17 million units shipped.
CESA – Computer Entertainment Supplier's AssociationJul 2007