August
Company
Documents about August
2024 E‑Sports Viewership and Engagement Trends in Korea
The analysis aims to map current e-sports viewership and engagement patterns among South Korean audiences, highlighting how consumption devices, platforms, and motivations shape the market and indicating the potential for offline event conversion.
- YouTube dominates the South Korean e-sports market with a 78.5% platform share, significantly outpacing competitors SOOP (14.1%) and CHZZK (7.2%).
- E-sports consumption is primarily mobile and desktop-driven, with PCs (38.2%) and mobile phones (35.9%) accounting for 74.1% of all viewing devices.
- Engagement is frequent and consistent, as 58.9% of viewers watch e-sports content at least once a week, with 20.4% watching 3–4 times weekly.
Study Report on African Video Games: Premier Results in Francophone Countries
The study investigates the emerging video-game ecosystem in West Africa, focusing on Senegal, Côte d’Ivoire and Cameroon, to assess current player demographics, awareness of locally produced titles, and the factors shaping market potential.
- Awareness of locally developed games is extremely low, with over 82% of gamers in Senegal, Côte d’Ivoire, and Cameroon reporting they have never heard of an African-produced title.
- Financial infrastructure is a major barrier to monetization, as approximately 51% of surveyed gamers lack a bank card to facilitate in-game purchases.
- The market is dominated by a young, mobile-first demographic, with 45% of players aged 19–25 and over 80% utilizing Android devices.
2023 Japan Mobile Game Market Trends
The 2023 Japan Mobile Game Market Trends report provides a comprehensive analysis of the Japanese mobile gaming landscape, focusing on revenue, download trends, and the competitive dynamics between domestic and international publishers.
- Japan remains the world's third-largest mobile gaming market, generating 18% of global revenue with projected annual earnings of nearly $14 billion.
- The market maintains the highest revenue per download (RPD) globally at $21, significantly outperforming the United States.
- Role-Playing Games (RPGs) dominate the sector, accounting for 48% of total market revenue, followed by strategy and sports titles.
Global Games Market Report: August 2023
The global games market is entering a period of recovery in 2023, characterized by a projected revenue of $187.7 billion and a total player base of 3.38 billion.
- The global games market is projected to reach $187.7 billion in 2023, reflecting a 2.6% year-on-year growth and a total player base of 3.38 billion.
- Console gaming is the primary driver of 2023 market expansion, rebounding from previous development delays to help push total industry revenues toward a forecasted $212.4 billion by 2026.
- Studios are increasingly adopting live-service monetization and generative AI to combat rising production costs and longer development cycles, despite ongoing legal and ethical uncertainties surrounding IP.
Puzzle & Dragons Game Overview
GungHo Online Entertainment focuses on maximizing the long-term value of its core intellectual properties, specifically the Puzzle & Dragons and Ragnarok franchises, while expanding its global footprint through multi-platform development.
- GungHo Online Entertainment reported consolidated net sales of 125.3 billion yen for the 2023 fiscal year, representing an increase from 105.5 billion yen in 2022.
- The Puzzle & Dragons franchise remains a primary revenue driver, reaching 61 million cumulative downloads in Japan as of August 2023 and 15 million downloads in North America.
- The company is executing a four-pillar strategy focused on maximizing existing brand value, developing new content, expanding globally, and diversifying services.
Management Strategy Briefing: August 2022
Akatsuki is undergoing a strategic transformation to establish itself as a premier global digital content provider, shifting its focus exclusively toward high-scale games, comics, and anime.
- Akatsuki is pivoting to a global-first strategy by exiting domestic-only projects and real-life entertainment to focus exclusively on high-scale, multi-device games, comics, and anime.
- The company has committed 20 billion yen over four years to develop next-generation 3D gaming titles, prioritizing long-term IP value over immediate profitability.
- An investment portfolio of 13.9 billion yen across 144 entities grew 60% in market value to 21.6 billion yen as of June 2022.
Blockchain Industry Report: August 2022
This analysis examines the state of the decentralized application (dapp) and blockchain industry during August 2022.
- Daily Unique Active Wallets (UAW) across the blockchain industry fell 14.73% year-over-year to a yearly low of 1.67 million in August 2022.
- The gaming sector remains the primary driver of blockchain activity, accounting for 51% of industry usage with over 847,000 daily UAW.
- Total Value Locked (TVL) in Decentralized Finance (DeFi) contracted by 10.47% to $74.21 billion, impacted by market volatility and U.S. sanctions against Tornado Cash.
Shooter Games
Shooter games represent the fifth highest-revenue generating genre globally as of 2022.
- Shooter games are the fifth highest-revenue generating genre globally, maintaining a massive footprint across PC, console, and mobile platforms as of 2022.
- Monetization is heavily driven by microtransactions, with 97% of players engaging in titles that feature in-app purchases.
- The player base is predominantly male (63%) and young, with 38% of players falling within the 10 to 20 age demographic.
Shooter Genre Snapshot: September 2021
The mobile shooter genre in the United States iOS market currently occupies the sixth-largest position by revenue, accounting for approximately 6% of total market earnings.
- The shooter genre on US iOS is highly concentrated, with the 'Big Three'—Garena Free Fire, Call of Duty: Mobile, and PUBG Mobile—collectively generating over 84% of total genre revenue.
- Garena Free Fire experienced significant growth in 2021, doubling its iOS revenue and capturing approximately 30% of the market share to rival Call of Duty: Mobile for the top position as of Q2 2021.
- The shooter genre accounts for roughly 6% of total US iOS revenue, currently ranking as the platform's 6th largest mobile genre.
Embracer Group New Acquisitions: August 18, 2021
Embracer Group expanded its development capabilities in August 2021 through the strategic acquisition of three specialized studios: Demiurge Studios, SmartPhone Labs, and Fractured Byte.
- Embracer Group acquired Demiurge Studios, SmartPhone Labs, and Fractured Byte in August 2021 to integrate them under the Saber Interactive subsidiary.
- Demiurge Studios, which generated $15 million in revenue in 2021, plans to scale its workforce from 68 to over 350 employees within five years.
- SmartPhone Labs adds over 100 employees with expertise in mobile, console, and VR development to the group's technical infrastructure.
Social Casino Gaming Apps Report 2021
The global social casino market reached $6.2 billion in gross revenue in 2020, demonstrating robust financial health despite a highly saturated competitive landscape.
- The social casino market is highly consolidated, with no new titles breaking into the top 200 rankings between August 2020 and August 2021.
- Market entry is increasingly expensive, with average cost-per-install reaching $7.21 and iOS acquisition costs more than double those of Android due to privacy tracking limitations.
- Battle pass mechanics experienced rapid adoption, with market penetration growing from 5% to 36% in a single year.
Mobile Ad Creative Report: August 2021
Mobile gaming creative trends in August 2021 centered on humanizing digital experiences and leveraging high-profile cultural partnerships.
- Mobile gaming ads in August 2021 shifted toward high-fidelity, narrative-driven content featuring real-world celebrity partnerships, such as Garena Free Fire’s collaboration with Dimitri Vegas & Like Mike and Call of Duty Mobile’s integration of Ozuna.
- Top-performing creatives are increasingly moving away from pure gameplay footage in favor of cinematic storytelling, anniversary-themed promotions, and interactive elements like Buzzfeed-style quizzes.
- Psychological triggers remain a core engagement strategy, with 'fail-state' ads—demonstrating a player losing a level—continuing to drive performance for titles like Royal Match and Evony.