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Market (Mobile) | Game Industry Library
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Market (Mobile)
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Market (Mobile)
Reports in the Market (Mobile) category.
175 documents
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Report
13 pages
5 Mobile App Forecasts: 2023
Mobile gaming consumer spending is projected to decline to $107 billion in 2023 due to macroeconomic pressures and stricter privacy regulations like IDFA.
Global mobile advertising spend is expected to reach $362 billion in 2023, with short-form video apps serving as the primary growth driver to offset reduced performance marketing budgets.
Eleven of the fourteen new apps projected to surpass $2 billion in lifetime consumer spend during 2023 are games, demonstrating that top-tier titles remain resilient despite the broader market downturn.
Market Forecast
Mobile
Global
+1
data.ai
Jan 2023
Report
93 pages
State of Mobile 2023
Global mobile advertising expenditure is projected to reach $362 billion, maintaining an 18.5% five-year CAGR, while daily user engagement on apps has surpassed five hours.
Non-gaming verticals showed resilience with 11% growth in downloads, 9% in spend, and 14% in time spent, contrasting with a 5% decline in gaming consumer spend despite nearly 90 billion downloads.
TikTok leads non-gaming monetization with over $3 billion in 2022 revenue and an ARPU of approximately $0.85, driven by high-price in-app purchases.
Market Analysis
Global
Mobile
+1
data.ai
Jan 2023
Report
40 pages
Mobile Ad Creative Index: 2023
Multi-page ad experiences that integrate video, playable, and endcard elements increase install rates by approximately 20%.
Playable ads are the most cost-effective format for gaming with a CPI of $1.31, while native ads lead in entertainment at $1.88 CPI.
Video advertising costs on iOS are significantly higher than on Android, specifically in the finance sector where iOS costs ($10.66) are more than triple those of Android ($3.33).
Advertising
Monetization
Mobile
+1
Liftoff
Jan 2023
Report
17 pages
Hyper-Casual Games Benchmark Report: Q4 2022
Hyper-casual median CPI reached an all-time high of $0.42 in Q4 2022, with iOS experiencing a significant $0.17 increase compared to the previous quarter.
iOS consistently outperformed Android in retention, with top-tier (top 2%) games achieving 45% Day 1 retention on iOS compared to 38% on Android.
The United States recorded the highest iOS median CPI among top ad-spending countries at $0.80, while Brazil fell out of the top ten ranking.
Market Analysis
Monetization
User Acquisition
+3
Tenjin
Dec 2022
Report
69 pages
Store Intelligence Data Digest: Q4 2022
Global mobile app installs remained stable at 35.5 billion in Q4 2022, with the Apple App Store growing 2.4% to 8.1 billion downloads while Google Play contracted 0.9% to 27.5 billion.
Meta maintained significant market influence, with Instagram reclaiming the top-ranked global position and Meta’s portfolio occupying half of the top-ten most downloaded apps.
The FIFA World Cup drove massive engagement in sports gaming, resulting in quarter-over-quarter growth of 136% for FIFA Mobile and 112% for Soccer Super Star.
Market Analysis
Global
Mobile
+1
Sensor Tower
Sept 2022
Report
19 pages
Hyper-Casual Benchmark Report Q3 2022
Hyper-casual revenue remains primarily driven by high-volume user acquisition paired with optimized ad mediation to maximize value during short player lifecycles.
Market leadership among ad networks is defined by the ability to deliver massive scale at low costs per install while integrating seamlessly with attribution partners.
Successful publishers are mitigating the impact of privacy-driven attribution changes by utilizing sophisticated data analytics to balance ad spend across diverse networks.
Market Analysis
Monetization
User Acquisition
+3
Tenjin
Sept 2022
Report
25 pages
The Rise of Midcore Mobile Games
Midcore mobile games accounted for 37% of US iOS mobile game revenue in Q1 2022 and were the only category to experience year-over-year growth.
Top-tier midcore titles demonstrate superior retention, with nine midcore games maintaining top-200 grossing positions over a 365-day period compared to only three casual titles.
Monetization in top-grossing midcore titles is heavily standardized, with 75% of games utilizing Battle Passes and over 65% incorporating five or more distinct gacha mechanics.
Market Analysis
USA
Mobile
+1
GameRefinery
Jul 2022
Report
25 pages
The Rise of Midcore Mobile Games Snapshot Report
Midcore games were the only mobile category to see market share growth between Q1 2021 and Q1 2022, capturing nearly 37% of US iOS mobile game revenue.
Successful midcore titles are increasingly adopting high-cadence content strategies, with 80% of top-performing games using special live event currencies to drive daily engagement.
Battle Passes are a primary monetization driver for top-tier midcore games, utilized by 75% of the top 20% grossing titles compared to only 25% of lower-ranking games.
Market Analysis
North America
Mobile
+1
GameRefinery
Jul 2022
Report
40 pages
2022 Israeli Mobile Game Market Report
The Israeli mobile game market generated approximately $9 billion in revenue in 2022, supported by 200 development studios and a workforce of 14,000 employees.
Major Israeli publishers including Playtika, Plarium, Moon Active, and Crazy Labs have established themselves as global leaders by maintaining diversified portfolios across social, casino, RPG, and simulation genres.
While social and casual titles attract the highest investment and install volumes, action, strategy, and hyper-casual games—exemplified by titles like Coin Master, PUBG Mobile, and Fill the Fridge!—lead in total downloads and earnings.
Market Analysis
Israel
Mobile
+1
SocialPeta
Jul 2022
Report
35 pages
Innovative Monetization Features Snapshot Report
Gacha mechanics are the industry standard, appearing in 93% of the top 20% grossing mobile titles, while Battle Passes are utilized by 60% of that same demographic.
In the U.S. mobile market, 75% of top-grossing games now incorporate gacha mechanics.
Progressive reward systems, which offer escalating gifts based on cumulative spending, are nearly three times more likely to be found in top-performing iOS games than in lower-grossing titles.
Monetization
Market Analysis
Global
+1
GameRefinery
Jun 2022
Report
16 pages
The Highest-Grossing Mobile Games on iOS & Android: Q2 2022 Report & Infographics
Mid-core games emerged as the highest-grossing genre in Q2 2022, underscoring the sector's dominance in mobile revenue generation.
King was the top-earning publisher for the quarter with over $264 million in aggregate revenue, followed by Lilith Games at $254.6 million and Playrix at $182.8 million.
Rise of Kingdoms by Lilith Games led iOS revenue with over $179.5 million, while Candy Crush Saga topped Android charts with more than $122 million.
Market Analysis
Mobile
Global
+2
Apptica
Jun 2022
Report
48 pages
Mobile Gaming Market Outlook 2022
The mobile gaming market is in a stabilization phase, with quarterly downloads holding at 14 billion despite a 6% year-over-year revenue decline to $21.2 billion in early 2022.
Casual games dominate volume at 80% of all downloads, while Mid-Core titles remain the primary revenue driver, accounting for 60% of total player spending.
The Asia-Pacific region is a critical economic force, generating 80% of global MMORPG revenue and 62% of Card Battler revenue.
Market Analysis
Market Forecast
Player Demographics
+2
Sensor Tower
May 2022
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