Report40 pages
The Israeli Mobile Game Market Report (2022)
- The Israeli mobile game market reached approximately $9 billion in 2021, supported by over 200 companies and 14,000 employees.
- Flagship titles demonstrate massive scale: Coin Master generated $1.3 billion in 2021 with 2,500 daily creatives, while RAID: Shadow Legends surpassed $700 million in revenue and 50 million downloads.
- Casual, puzzle, and hyper-casual games now account for one-third of global mobile game advertising spend, bolstered by pandemic-era growth in user acquisition.
SocialPetaJan 2025
Report40 pages
2022 Israeli Mobile Game Market Report
- The Israeli mobile game market generated approximately $9 billion in revenue in 2022, supported by 200 development studios and a workforce of 14,000 employees.
- Major Israeli publishers including Playtika, Plarium, Moon Active, and Crazy Labs have established themselves as global leaders by maintaining diversified portfolios across social, casino, RPG, and simulation genres.
- While social and casual titles attract the highest investment and install volumes, action, strategy, and hyper-casual games—exemplified by titles like Coin Master, PUBG Mobile, and Fill the Fridge!—lead in total downloads and earnings.
SocialPetaJul 2022
Report40 pages
2022 The Israeli Mobile Game Market Report
- The Israeli mobile gaming industry has grown by 760% since 2016, reaching $9 billion in annual revenue across a ecosystem of 200 companies and 14,000 employees.
- Android now accounts for 70% of all mobile game advertising, a shift driven by Apple’s IDFA privacy changes.
- Despite a 4.2% increase in the number of active advertisers, total ad creative volume declined by 17.8% in 2022, with the sharpest contraction occurring in the RPG segment.
SocialPetaJan 2022