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Market (Mobile)

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Market (Mobile)

Reports in the Market (Mobile) category.

175 documents

5 Mobile App Predictions for 2024

Mobile gaming consumer spending is projected to recover in 2024, reaching $111.4 billion, a 4% year-over-year increase led by the U.S., Japan, and South Korea.
Generative AI integration is accelerating rapidly, with 2.3 billion app downloads expected to feature AI functionality in 2024, a 40% year-over-year increase.
TikTok is set to become the highest-grossing app in history, with lifetime consumer spending projected to surpass $14.6 billion.

Market Forecast Market Analysis Mobile+1

data.aiJan 2023

State of Mobile Gaming 2023

Hyper-casual game downloads declined 24% year-over-year in Q4 2022, while hybrid-casual titles grew 13% and exclusive-access games surged 54%.
Hybrid-casual games utilizing meta-features like Character Collection—found in 18% of top titles—achieve average playtimes of two hours, more than double the duration of titles without such features.
Asia remains the dominant revenue market for RPGs at 39%, though the region saw a 15% quarterly gross revenue decline to $9.5 billion, driven largely by a 20% drop on Google Play.

Market Analysis Mobile Monetization+1

Sensor TowerJan 2023

Mobile Gaming Loyalty Report 2023

Progression is the primary driver for both retention and in-app spending, while 'pay-to-win' mechanics and poorly received updates are the leading causes of player churn.
53% of mobile spenders concentrate their financial investment on a single title, even though 77% of spenders rotate between two to seven games weekly.
RPGs are the most loyal genre with a 75/100 Loyalty Index score, driven by deep gameplay loops and compounding monetization systems.

Market Analysis Monetization Retention+3

MistplayJan 2023

Mobile App Trends: 2023 Edition

The mobile app market reached a record half-trillion dollars in combined advertising and consumer spending in 2023, despite a 2% decline in consumer spending and a cooling of advertising growth to 14%.
Fintech in-app revenue surged by over 90% between late 2022 and early 2023, while e-commerce sessions grew by 12%.
After a difficult 2022 that saw a 12% decline in installs and a 9% drop in consumer spending, the mobile gaming sector showed early 2023 signs of recovery with a 10% increase in installs and an 11% rise in sessions.

Market Analysis User Acquisition Retention+3

AdjustJan 2023

The State of Mobile Gaming in India: A Look at India's Casual, Hyper-Casual, and Real Money Gaming App Industry Trends

The Indian gaming industry is projected to grow from $2.6 billion in 2022 to $8.6 billion by 2027, supported by a user base exceeding 300 million gamers.
The industry is facing a significant retention crisis, with 68% of users engaging with a gaming app fewer than ten times.
Following a pandemic-era surge where casual game installs rose 90% and RMG revenue grew 35% in April 2021, organic growth stabilized and declined throughout 2022.

Market Analysis Player Behavior Monetization+2

MoEngageJan 2023

2023 A Liftoff Company Midcore Gaming Apps Report

Midcore mobile games now account for approximately one-third of U.S. iOS gaming revenue, driven by high player engagement and diversified monetization.
Strategy games, specifically 4X-build and battle titles, dominate the top-grossing segment, claiming seven of the ten highest-earning iOS midcore games.
Acquisition costs for midcore titles are significantly higher on iOS at $2 per install compared to $0.73 on Android, yet they achieve an average day-seven return on ad spend of 4.3%.

Market Analysis Global Mobile+1

A Liftoff CompanyJan 2023

State of the Market 2023

The global mobile market saw minor 2023 contractions, with a 3.6% decline in downloads and a 1% decrease in total revenue.
Market share is bifurcated by platform: Android accounts for 84% of global installs, while iOS generates 67% of total consumer spending.
Revenue is highly concentrated, with the United States, China, and Japan collectively accounting for 58% of all global mobile spending.

Market Analysis Global Mobile+1

AppticaJan 2023

Hybridcasual Games Playbook (2023)

Hybridcasual games reached 5 billion downloads in 2022, contrasting with a 15% decline in traditional hypercasual downloads between 2021 and 2022.
Hybridcasual titles achieve a 54% Day 1 retention rate and a 9% Day 60 retention rate, significantly outperforming traditional hypercasual benchmarks.
Average session lengths for top-tier hybridcasual games reach 372 seconds, which is 160 seconds longer than hypercasual industry benchmarks.

Market Analysis Game Design Game Development+4

Sensor TowerJan 2023

Mobile Games: State of the Market

Mobile gaming revenue and downloads declined globally in the first half of 2023, though the sector still accounts for 51% of total app revenue and 29.6% of total downloads.
The United States leads global mobile gaming revenue with $5.71 billion, while India holds the largest share of global downloads at 15.29%.
Platform performance remains split: Google Play dominates volume with 88.6% of total downloads, while the App Store captures 56.3% of total revenue.

Market Analysis Mobile Global

AppticaJan 2023

5 Mobile App Forecasts: 2023

Mobile gaming consumer spending is projected to decline to $107 billion in 2023 due to macroeconomic pressures and stricter privacy regulations like IDFA.
Global mobile advertising spend is expected to reach $362 billion in 2023, with short-form video apps serving as the primary growth driver to offset reduced performance marketing budgets.
Eleven of the fourteen new apps projected to surpass $2 billion in lifetime consumer spend during 2023 are games, demonstrating that top-tier titles remain resilient despite the broader market downturn.

Market Forecast Mobile Global+1

data.aiJan 2023

State of Mobile 2023

Global mobile advertising expenditure is projected to reach $362 billion, maintaining an 18.5% five-year CAGR, while daily user engagement on apps has surpassed five hours.
Non-gaming verticals showed resilience with 11% growth in downloads, 9% in spend, and 14% in time spent, contrasting with a 5% decline in gaming consumer spend despite nearly 90 billion downloads.
TikTok leads non-gaming monetization with over $3 billion in 2022 revenue and an ARPU of approximately $0.85, driven by high-price in-app purchases.

Market Analysis Global Mobile+1

data.aiJan 2023

The State of Puzzle Games: 2023

The hybridcasual model has become the primary industry growth driver, with revenue surging approximately 430% between early 2022 and early 2023.
The Pair sub-genre experienced a significant shift toward hybridcasual monetization, which grew from 14.8% to 58.7% of its total revenue in just one year.
Established sub-genres including Real-Time, Chain, and Bubble Shooter faced double-digit declines in both download volume and revenue throughout the 2022–2023 period.

Market Analysis Monetization Mobile+2

Sensor TowerJan 2023

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