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Market (Mobile)

Reports in the Market (Mobile) category.

175 documents

Casual Gaming Trends Snapshot Report

Every top-100 casual game released in the last two years now incorporates renovation elements to drive visual progression and player satisfaction.
The integration of construction mechanics in top Match3 games has surged from 7% to 49% over the past six years.
70% of top-grossing Match3 titles currently utilize hybrid designs that blend core puzzle mechanics with complex meta-layers like RPG elements or collectibles.

Market Analysis Global Casual+1

GameRefineryMar 2022

Casual Gaming Trends Snapshot Report March 2022

By early 2022, 70% of top-100 grossing Match3 games incorporated meta-elements, a massive increase from less than 10% six years prior.
Renovation and construction mechanics have become industry standard, appearing in every top-100 grossing casual game released between 2020 and 2022.
The integration of construction features in top Match3 games surged to 49% in 2022, up from just 7% in 2016.

Market Analysis Mobile Casual+2

GameRefineryMar 2022

Motivations and Demographics Snapshot Report

Renovation and customization mechanics are now a fundamental requirement for casual gaming, appearing in 100% of the top-100 grossing casual titles released in the last two years.
Motivational drivers for US mobile gaming are highly demographic-specific, with younger males prioritizing mastery and competition in PvP, while players aged 45 and older favor social slots.
The 'Expression' driver, centered on customization and decoration, is a primary engagement factor particularly among female players who show a strong preference for tycoon and creative titles.

Market Analysis Player Demographics Mobile+1

GameRefineryFeb 2022

Mobile App Trends 2022

The mobile industry generated $170 billion in consumer spending and $288 billion in advertising expenditures during 2021.
Apple’s App Tracking Transparency framework saw a 25% global opt-in rate, exceeding initial industry expectations for resilience.
Fintech and gaming led installation growth at 35% and 32% respectively, while e-commerce downloads increased by 12%.

Market Analysis User Acquisition Retention+2

AdjustJan 2022

State of Anime Gaming 2022

Anime-themed mobile games generated 20% of total global mobile game consumer spend in 2021 despite accounting for only 1% of total usage.
Japan remains the dominant market, representing 55% of global anime-game spend in 2021, though its market share has declined by nine percentage points since 2018.
Global downloads for anime-style games grew 50% between 2018 and 2021, with South Korea emerging as a top growth market showing a 170% increase in downloads and 85% increase in spend.

Market Analysis Global Mobile+1

data.aiJan 2022

The State of Mobile Game and App Markets

Mobile advertising experienced a significant contraction in H1 2022, marked by a 6.24% year-over-year decline in app advertisers and a 27.83% drop in creative volume.
The industry is shifting from high-volume output to quality-focused, data-driven campaigns, evidenced by a flat advertiser base of 45,000 despite the sharp reduction in creative assets.
Apple Search Ads are projected to reach $20 billion in revenue by 2025 as publishers increasingly prioritize search-driven installs and integrated ASO strategies.

Market Analysis Marketing Mobile+1

AdQuantumJan 2022

2022 The Israeli Mobile Game Market Report

The Israeli mobile gaming industry has grown by 760% since 2016, reaching $9 billion in annual revenue across a ecosystem of 200 companies and 14,000 employees.
Android now accounts for 70% of all mobile game advertising, a shift driven by Apple’s IDFA privacy changes.
Despite a 4.2% increase in the number of active advertisers, total ad creative volume declined by 17.8% in 2022, with the sharpest contraction occurring in the RPG segment.

Market Analysis Mobile Marketing+2

SocialPetaJan 2022

Mobile Market Forecast 2022‑2026

The United States is projected to overtake China as the global leader in both total consumer spending and download volume by 2026.
Global mobile app market growth is expected to decelerate in 2022 due to macroeconomic headwinds before rebounding in 2023.
The United States currently maintains the lead in Google Play revenue, while India holds the highest global adoption rates for mobile apps.

Market Forecast Mobile Global

Sensor TowerJan 2022

Mobile Games on iOS: Winter Results and Forecasts for Spring 2022

Games accounted for 11.3% of all new iOS releases during the winter 2021–2022 period, significantly lower than the 81% share initially anticipated by pre-order data.
Puzzle games were the most active gaming genre in winter 2021–2022, with approximately 2,200 new titles representing 17.1% of all game releases.
Gaming is projected to dominate the spring 2022 release cycle, currently accounting for 82.4% of all apps in the pre-order phase.

Market Analysis Market Forecast Mobile+1

AppticaJan 2022

Modern Mobile Consumer 2022: App Monetization Report

Rewarded ads and in-app purchases (IAP) do not cannibalize each other, allowing for a hybrid monetization strategy that maximizes revenue without sacrificing user experience.
The percentage of users making occasional IAPs has grown significantly to approximately one-third of the total user base, up from 2-3% five years ago.
Free apps with IAP are the dominant model, accounting for 52% of all gaming app downloads.

Monetization Market Analysis Player Behavior+2

ironSourceJan 2022

Games Can Be Good for the Mind: State of Mobile Games – Cognitive and Psychological Benefits

Mobile games can significantly enhance specific mental states, with some titles demonstrating larger effect sizes for improving focus and creativity than traditional interventions like guided meditation or journaling.
Rhythm and puzzle games, specifically Sound Sky and Colorize, produced large effect sizes for improving player focus and creativity.
The study, based on nearly 500 U.S. participants and 28 individual impact studies, confirms that personality traits—measured via the Big 5 Inventory—directly moderate the psychological benefits a player receives from gaming.

Player Behavior Mobile Global+1

SkillprintJan 2022

Data for Mobile Gaming 2022-2024

Mobile gaming revenue growth is consistently outpacing download volume across iOS and Android platforms between 2022 and 2024.
In-game advertising has overtaken traditional in-app purchases as the primary revenue stream for mobile developers.
The United States, China, and Japan remain the dominant global revenue generators, while Brazil has reached over 90% smartphone gaming penetration across all demographics.

Market Analysis Monetization In-Game Advertising+2

GoogleJan 2022

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