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Market (Mobile) | Game Industry Library
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Market (Mobile)
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Market (Mobile)
Reports in the Market (Mobile) category.
175 documents
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Report
36 pages
Intelligence Top Mobile Games Challenges: A User Acquisition, Ad & Product Monetization Report
Market saturation and rising costs per installment are the primary obstacles for 41% of user acquisition managers, driven by intense competition from non-gaming entities.
Product managers are prioritizing LiveOps as their most significant challenge, with nearly 30% ranking it above traditional concerns like game economy balancing or prototyping.
The industry is shifting away from high-volume acquisition toward sustainable growth models that prioritize long-term user retention and lifetime value maximization.
Monetization
User Acquisition
In-Game Advertising
+2
AppLovin
Jan 2025
Report
47 pages
How to Prepare Your Live Ops for the Holiday Season
Implement a series of short-term, 1-to-3-day events to generate immediate spikes in player engagement and session frequency.
Structure holiday content as a 'soft-sawtooth' difficulty curve that alternates between periods of challenge and respite to maintain player momentum.
Integrate holiday events directly into the core gameplay loop to ensure they feel like natural extensions of the existing experience rather than disruptive additions.
Live Ops
Monetization
Player Behavior
+2
Sensor Tower
Jan 2025
Report
10 pages
Hyper-Casual Games – Industry Snapshot 2020
Hyper-casual developers should target a day-one retention threshold of approximately 40% early in the development cycle to ensure viability.
Timing games lead the sector in day-one retention at roughly 44%, while traversal titles demonstrate superior long-term engagement with day-seven retention near 41%.
Monetization performance varies significantly by sub-genre, with ARPPU ranging from $18 for physics-based games to $42 for timing titles, despite conversion rates remaining consistently below 1%.
Market Analysis
Player Behavior
Hypercasual
+2
GameIntel
Jan 2025
Report
23 pages
2025 Mobile Gaming Benchmarks
75 percent of mobile games failed to achieve a 3 percent retention rate by day 28 in 2024, highlighting a widespread struggle to maintain long-term player loyalty.
Retention is the primary driver for both user acquisition ROI and sustainable monetization, making it the most critical metric for long-term viability.
Multiplayer titles command the longest average session durations of 8 to 9 minutes but struggle significantly with long-term user retention.
Market Analysis
Player Behavior
Retention
+2
GameAnalytics
Jan 2025
Report
19 pages
Hyper-Casual 9 Games Benchmark Report: Q3 2022
iOS maintains a significant retention advantage over Android across all performance tiers, with top-tier iOS games achieving 51% day-1 and 22% day-7 retention compared to 42% and 16% on Android.
The cost-per-install (CPI) gap between Android and iOS has narrowed to 10 cents, down from a four-year average of 15 cents, indicating intensified competition on the Android platform.
Median hyper-casual titles show a clear performance disparity between platforms, with iOS recording 25% day-1 and 6% day-7 retention versus 19% and 3% on Android.
Monetization
Market Analysis
Tenjin
Jan 2025
Report
80 pages
State of Mobile 2025: TikTok Edition
The mobile industry generated a record $150 billion in in-app purchase revenue in 2024, marking a 12.5% year-over-year increase despite a 1% decline in global downloads.
Artificial Intelligence is the primary industry catalyst, evidenced by a 200% revenue surge for AI chatbots and $1.3 billion in annual spend on generative AI applications.
The Productivity and Utility sector grew 35% to reach $15 billion in revenue, driven largely by the integration of AI tools.
Market Analysis
Monetization
User Acquisition
+1
Sensor Tower
Jan 2025
Report
28 pages
2025 State of Mobile Gaming: In-App Purchase Trends of Leading Apps
Global IAP revenue grew by 4% in 2024 despite flat install volume, driven by a 6% increase in both install-to-payer conversion rates and Day 90 ARPPU.
The top 5% of players generate 48% of total revenue, with a hyper-niche segment of U.S. iOS users (0.02% of global installs) accounting for 20% of all global gaming revenue.
Competition for high-value spenders has intensified, causing bid prices for the top 1% of iOS users to surge by 140% year-over-year.
Monetization
User Acquisition
Retention
+2
Moloco
Jan 2025
Report
23 pages
Mobile Gaming Benchmarks 2025
Retention is the primary driver of long-term engagement, revenue, and user acquisition ROI across the 11,600 titles analyzed.
Average session lengths have decreased, with top-tier games averaging 8–9 minutes and median-tier games averaging 5–6 minutes.
Midcore titles lead in engagement frequency, generating six to seven sessions per day.
Market Analysis
Retention
Mobile
+1
GameAnalytics
Jan 2025
Report
36 pages
Retention Radar
A 10% improvement in user retention can drive profit increases of up to 90%, making retention a more critical financial lever than aggressive user acquisition in a market seeing a 2.3% decline in installs.
Simulation games demonstrate the value of long-term engagement by achieving a threefold increase in Return on Ad Spend (ROAS) by the thirtieth day of player activity.
Targeting 'synthesized cohorts'—clusters of interconnected apps based on shared user habits—is more effective than siloed marketing, especially given that RPG players show a 40.2% engagement rate with non-gaming applications.
Retention
Market Analysis
Marketing
+2
Aarki
Jan 2025
Report
32 pages
Hybrid Casual Games Playbook
Hybrid-casual games are outperforming hyper-casual titles, with 5 billion downloads in 2022 (a 3% increase) compared to a 15% decline in hyper-casual downloads.
Hybrid-casual games achieve significantly higher retention, with day-30 retention at 54% (vs. 42% for hyper-casual) and day-60 retention at 9% (vs. 1%).
Revenue is split evenly between ads and in-app purchases, with session lengths averaging 372 seconds, which is 160 seconds longer than hyper-casual benchmarks.
Market Analysis
Game Design
Monetization
+1
Sensor Tower
Jan 2025
Report
21 pages
Reclaiming the Game Distribution Landscape
As of April 2025, 67% of senior mobile game developers express concern over their over-reliance on the Apple and Google app store duopoly.
While Apple and Google currently command 87% of mobile gaming revenue, 74% of developers expect alternative app stores to become a standard part of their distribution strategy within five years.
Developers anticipate significant financial upside from diversification, with 73% of respondents projecting double-digit revenue growth from alternative distribution channels.
Market Analysis
Mobile
Global
+1
Aptoide
Jan 2025
Report
61 pages
Mobile Monetization Report 2025
Top US mobile titles are increasingly bypassing platform fees, with direct-to-consumer revenue via webshops and alternative payment systems growing by 46%.
The App Store is significantly outperforming Google Play, evidenced by a 71% increase in 90-day ARPPU and a rise in high-value US players spending over $100 from 22% to 32%.
The Strategy genre surged over 25% globally, driven by a 213% explosion in Card Battlers, while the Puzzle genre grew 15% behind a 911% revenue spike in Block Puzzles.
Monetization
Market Analysis
Player Behavior
+2
AppMagic
Jan 2025
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