Report

Mobile Gaming Benchmarks 2025

1 January 202523 pages7,103 words

Summary

This analysis provides a comprehensive overview of mobile gaming performance metrics for the 2024 calendar year. Based on data from 11,600 games and approximately 1.48 billion monthly active users, the findings offer a global perspective on player retention, engagement, and regional behavioral trends across both iOS and Android platforms. The data indicates a general decline in retention compared to the previous year. Day 1 retention for the top 25% of games fell to between 26% and 28%, while 75% of all games failed to maintain a Day 28 retention rate above 3%. Platform-specific data shows that iOS consistently outperforms Android in early retention, though Android users typically engage in more frequent daily sessions. Engagement metrics reveal a median daily playtime of 22 minutes, though top-tier immersive titles can exceed four hours. Geographic analysis highlights significant cultural variations in playstyles. The Middle East leads globally in retention across all milestones, while Africa and Asia show the highest session counts despite lower retention and shorter individual sessions. Conversely, North America and Oceania favor a "fewer but longer" approach, characterized by lower session counts but the longest average session lengths. Genre-specific performance remains distinct, with Board, Card, and Puzzle games maintaining the highest long-term loyalty. While Multiplayer games achieve the longest individual session lengths due to their immersive nature, they struggle with the lowest overall retention rates. These benchmarks serve as a baseline for developers to evaluate game health, optimize user acquisition costs, and refine monetization strategies through improved content pacing and onboarding.

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AdjustJan 2025

Mobile Gaming Benchmarks 2025

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