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Country Reports | Game Industry Library
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Reports in the Country Reports category.
42 documents
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Report
121 pages
African Video Game Report 2026
Africa’s video game market reached $1.8 billion in 2024, with mobile gaming accounting for 90% of the market and a player base that grew 10% year-over-year to 349 million.
Market growth is concentrated in urban hubs across South Africa, Nigeria, Kenya, Egypt, Ethiopia, Niger, and Eritrea, where studios like Maliyo Games and Kayfc are prioritizing mobile-first IP.
Studio funding is heavily reliant on international grants and incubators, including Pro Helvetia, the Agence Française de Développement, and the British Council’s Ignite Culture.
Market Analysis
Player Demographics
Esports
SpielFabrique
Apr 2026
Report
93 pages
Die Games - Branche in Deutschland 2025
The German games industry has nearly doubled its core-market presence since 2018, growing from 619 to approximately 1,200 firms by mid-2025.
Federal funding acts as a major economic driver, where €70 million in 2023 subsidies generated €453 million in total value-creation, representing a 6.5x output multiplier.
Industry revenue reached €3.73 billion in 2024, a 22% increase since 2018, with the development sector specifically surging by 148%.
Market Analysis
Market Forecast
game
Apr 2026
Report
133 pages
Vorhaus Digital Strategy Study: All Findings 2025
Digital-first entertainment has become the US standard, with smart TV penetration at 63% and connected devices officially surpassing traditional broadcast media.
Gaming is now a near-universal activity with 80% of the population participating, driven by daily mobile play and a significant rise in total annual in-game spending.
Consumers are adopting 'subscription cycling' to manage costs, despite the average household maintaining 3.5 video services and younger consumers (18–34) increasing annual digital media spending by $235.
Market Analysis
Player Behavior
Mobile
+1
Vorhaus Advisors
Aug 2025
Report
20 pages
Games Industry Region Report China
The Chinese games market generated $48.7 billion in 2024, accounting for approximately 30% of total global industry revenue.
Chinese entities now dominate the global landscape, owning or developing 14 of the top 30 highest-grossing games worldwide as of early 2025.
The market supports a massive player base of over 701 million, with a significant shift occurring as domestic firms expand from mobile dominance into premium triple-A PC and console development.
Market Analysis
Monetization
China
PocketGamer.biz
Jul 2025
Report
46 pages
Japan Game Market Insights 2025
Domestic publishers maintain a dominant market position, capturing roughly one-third of total downloads and over 50% of all in-app purchase (IAP) revenue in Japan.
Anime-style intellectual property remains the primary revenue driver, accounting for 42% of total IAP revenue between January and July 2025.
Mobile action and strategy titles accounted for 63% of total digital advertising spend during the first half of 2025.
Market Analysis
Mobile
Japan
+1
Sensor Tower
Jan 2025
Report
39 pages
German Games Industry: 2025
The German games market contracted by 6% in 2024, resulting in total revenue of €9.4 billion and the first recorded decline in industry employment and active companies.
Federal funding is set to increase to €125 million annually by 2026, supported by new competitive tax incentives designed to improve Germany's international market standing.
Germany remains Europe's largest games market and the fifth largest globally, supported by a robust player base of 37.5 million people with an average age of 39.5.
Market Analysis
Player Demographics
Employment
+1
game – Verband der deutschen Games-Branche e. V.
Jan 2025
Report
37 pages
UK Interactive Entertainment Japan Market Report 2025
Japan generates 9.1% of global game revenue from only 2.2% of the global player base, with an average per-player spend of $223 compared to $145 in the UK.
The PC and console segment, excluding mobile and Nintendo platforms, represents a $2.5–3.0 billion market opportunity for developers.
PC gaming revenue in Japan grew 16.2% year-over-year in 2024, significantly outpacing the 4.4% global growth rate, though this momentum faces headwinds from a weakening yen.
Market Analysis
Japan
Player Demographics
+1
UK Interactive Entertainment
Jan 2025
Report
112 pages
Championing the 25 Retailers and Digital Services Who Connect Music, Video and Games Creators with UK Fans Yearbook
The UK entertainment market reached a record £12.0 billion valuation in 2024, marking twelve consecutive years of growth and a 50% increase since 2019.
Digital services and streaming now dominate the industry, accounting for 93% of total revenue, with subscription models driving over 75% of consumer spending.
Video is the largest sector at £5.0 billion, fueled by an 8.3% rise in Subscription Video on Demand (SVoD) to £4.46 billion, which successfully offset the decline in physical media.
Market Analysis
Marketing
Player Behavior
ERA
Jan 2025
Report
13 pages
China Game Industry Report 2025
Chinese self-developed mobile games generated US$20.455 billion in overseas revenue in 2025, marking a 10.23% year-on-year increase and the sixth consecutive year exceeding RMB 100 billion.
The United States remains the primary overseas market for Chinese games, accounting for 32.31% of total export revenue, followed by Japan at 16.35% and South Korea at 9.15%.
Strategy games (SLG) dominate the overseas market, capturing 49.97% of earnings, significantly outpacing shooters at 9.69% and RPGs at 9.39%.
Market Analysis
Market Forecast
China
+4
Meridian Play
Jan 2025
Report
37 pages
SensorTower Report: Southeast Asia Mobile Game Market Insights 2025
Southeast Asia generated 1.93 billion new mobile game installs and $625 million in in-app purchase revenue during Q1 2025.
Casual genres like Arcade and Simulation drive the highest download volumes, while Strategy, Shooters, and social-driven RPGs account for the majority of monetization.
Mobile Legends: Bang Bang and Garena Free Fire remain the region's top revenue-generating titles, though newer IPs like Ragnarok M: Classic and Magic Chess: Go Go are rapidly gaining market share.
Market Analysis
Mobile
Southeast Asia
Sensor Tower
Jan 2025
Report
23 pages
Essential Facts: About the U.S. Video Game Industry 2025
The U.S. video game industry generated $59.3 billion in consumer spending in 2024, marking a 32% increase since 2019.
Approximately 205.1 million Americans, or 64% of the population, play video games for at least one hour per week.
Software content is the primary revenue driver, accounting for $51.3 billion of the total $59.3 billion industry spend in 2024.
Market Analysis
Player Demographics
Player Behavior
+1
Entertainment Software Association
Jan 2025
Report
39 pages
Annual Report of the German Games Industry 2025
Germany’s video game sector generated €5.84 billion in 2024, representing a 6% year-on-year decline despite the country maintaining its position as the world's fifth-largest market.
Consumer spending has decisively shifted toward digital models, with online gaming and subscription services surging 43% to €3.26 billion, while traditional game purchases dropped by 17%.
Mobile gaming has become a primary market driver, growing 63% since 2019 to reach €3 billion in revenue, while hardware sales contracted by 10% overall, led by a 26% decline in console sales.
Market Analysis
Player Demographics
Employment
game
Jan 2025
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