ReportMeridian Play
China Game Industry Report 2025
1 Jan 202513 pages~7 min full read
Chinese self-developed mobile games generated US$20.455 billion in overseas revenue in 2025, marking a 10.23% year-on-year increase and the sixth consecutive year exceeding RMB 100 billion.
See it on page 8The United States remains the primary overseas market for Chinese games, accounting for 32.31% of total export revenue, followed by Japan at 16.35% and South Korea at 9.15%.
See it on page 6Strategy games (SLG) dominate the overseas market, capturing 49.97% of earnings, significantly outpacing shooters at 9.69% and RPGs at 9.39%.
See it on page 5The domestic Chinese console market experienced a sharp 37.38% year-on-year growth in 2025, reaching a total value of RMB 8.362 billion (US$1.18 billion).
See it on page 11Mobile gaming continues to lead the domestic market, representing 73.29% of total sales, with MOBA (19.45%), shooting (18.29%), and RPG (15.10%) as the top-performing genres.
See it on page 10The global mobile gaming industry is projected to reach RMB 66.69 billion in 2025, reflecting a positive but slowing annual growth rate of 4.93%.
See it on page 4The China Game Industry Report for 2025 presents a comprehensive assessment of the domestic and overseas gaming markets, highlighting sustained growth driven by youth protection initiatives, technological innovation, and cross‑sector integration. In 2025, China’s self‑developed mobile games generated US$20.455 billion in overseas revenue, a 10.23% year‑on‑year increase and the sixth consecutive year surpassing RMB 100 billion. Strategy games, including SLG, dominated overseas earnings at 49.97%, followed by shooters (9.69%) and RPGs (9.39%). The United States remains the largest market, contributing 32.31% of overseas revenue, with Japan (16.35%) and South Korea (9.15%) also significant.
Domestically, mobile games accounted for 73.29% of total sales, with MOBA leading at 19.45%, followed by shooting (18.29%) and RPG (15.10%). The domestic console market expanded sharply, reaching RMB 8.362 billion (US$1.18 billion) in 2025, a 37.38% year‑on‑year rise, driven by both software and hardware sales.
Global market projections indicate the worldwide gaming industry will reach RMB 130.17 billion in 2025, with mobile gaming contributing RMB 66.69 billion—a growth rate of 4.93%, slower than previous years but still positive.
Methodologically, the report aggregates data from CADPA’s industry surveys and market analyses, covering 2020‑2025 for domestic sales and 2019‑2025 for overseas performance. The findings underscore a resilient Chinese gaming sector, poised to maintain strong export growth while deepening domestic diversification across mobile and console platforms.
