Twitch
Twitch is a livestreaming service for gaming, entertainment, sports, music and other content. It publishes articles aimed at brands, such as one on the business outcomes of advertising in gaming.
Documents
How Gaming Is Delivering Real Business Outcomes for Brands
The presentation demonstrates that gaming has become a strategic channel for brands seeking measurable marketing impact.
- Gaming has transitioned into a performance-marketing channel capable of tracking the full funnel from initial brand awareness to final conversion.
- Overwolf serves as a major advertising hub, reaching over 113 million monthly gamers and ranking as the second-largest U.S. gaming property according to Comscore.
- Global brands including Universal Pictures, P&G, Lancôme, AMD, Monster Energy, Nissan, and KFC are actively utilizing gaming platforms to achieve measurable business outcomes.
Reports about Twitch
564 documents by other writers name Twitch in the title or summary.
Video Games Year in Review: Part 1, 2024
The first half of 2024 was defined by significant instability within the global video games industry, characterized primarily by widespread workforce reductions and corporate restructuring.
- The video game industry experienced significant workforce contraction in the first half of 2024, with layoffs exceeding the 10,000-person threshold seen in 2023 following major cuts at companies like Activision Blizzard, Unity, Riot, Twitch, Sony, and Electronic Arts.
- Strategic corporate restructuring and consolidation continued, highlighted by Embracer Group splitting into three separate business units and IGN acquiring the Gamer Network portfolio.
- Regulatory environments shifted globally, with European authorities enforcing the Digital Markets Act to open app store competition and Chinese regulators withdrawing proposed spending caps that had previously impacted giants like Tencent and NetEase.
PUBG Mobile Esports Partners With Qiddiya Gaming
PUBG Mobile Esports has entered into a sponsorship agreement with Qiddiya Gaming, a government-owned mega-city project in Saudi Arabia.
- PUBG Mobile Esports has signed a sponsorship deal with Qiddiya Gaming, a Saudi Arabian government-owned city project.
- The partnership will debut at the PUBG Mobile Global Championship (PMGC 24), taking place December 6–8, 2024, at the ExCel Centre in London.
- Marketing activations for the deal include arena signage, social media branding, and integration into the game’s 'World of Wonder' creative mode.
Mario & Luigi: Brothership Jumps onto Live Streaming
This analysis examines the live-streaming performance of the Nintendo title Mario & Luigi: Brothership while contextualizing it within Nintendo’s broader market position as the current Switch console nears the end of its lifecycle.
- Nintendo’s fiscal Q2 2024 revenue fell 17% year-over-year to ¥276.7 billion as consumer anticipation for the successor to the Switch impacts current hardware and software sales.
- Mario & Luigi: Brothership generated 933,000 hours watched in its debut week, significantly trailing the performance of recent Nintendo RPG remakes like Super Mario RPG (3.9 million hours) and Paper Mario: The Thousand-Year Door (2.6 million hours).
- The viewership for Mario & Luigi: Brothership was heavily concentrated, with a single streamer, Batora324, accounting for 20.4% of the game's total debut week hours watched.
Dragon Age: The Veilguard Unleashes on Live Streaming
The release of Dragon Age: The Veilguard represents a significant milestone for EA and BioWare, marking the return of a storied franchise after a decade-long hiatus.
- Dragon Age: The Veilguard generated 4.7 million hours watched and a peak viewership of 207,000 during its debut week.
- The game achieved a peak concurrent player count of 89,000 on Steam, surpassing EA’s previous record of 68,000 set by Star Wars Jedi: Survivor.
- Viewership was driven primarily by a small number of top-tier Twitch streamers, with creators zackrawrr and CohhCarnage accounting for 430,000 and 244,000 hours watched, respectively.
The Most Political Live-Streaming Platforms
The landscape of political discourse has shifted significantly toward decentralized digital media, with live-streaming platforms emerging as critical venues for voter engagement and commentary.
- YouTube Live dominated political streaming in 2024, capturing 87% of total demand during the September Trump-Harris debate and achieving 530% growth in political viewership since January.
- Rumble has become a significant hub for U.S. political discourse, with political content accounting for 32% of its total viewership and generating 19% more hours watched than Twitch since July.
- Twitch political viewership tripled between January and August 2024, rising from 5 million to 15 million hours watched, prompting the platform to introduce a new 'Politics and Sensitive Issues' content classification label.
Game Developer Index: Sweden 2024
The analysis evaluates the health and trajectory of Sweden’s video-game sector during 2023-24, mapping its economic performance, creative output, ecosystem structure and emerging challenges.
- Sweden’s video-game sector grew to SEK 90.4 billion in total global revenue in 2023-24, a 4.5% increase, while domestic net sales rose 6% to SEK 34.6 billion.
- The industry’s footprint expanded to 1,010 registered firms, with Swedish-owned companies now operating 218 subsidiaries across 54 countries and employing 15,792 staff abroad.
- Major commercial successes like 'Helldivers 2', which sold 12 million copies in three months, and 'Satisfactory', which reached 6 million copies, drove significant market presence and over 700 million streamed hours in 2023.
Crypto on Live Streaming Mini‑Report
This analysis examines the intersection of cryptocurrency and live streaming, tracking the rapid growth of digital asset content across Twitch, YouTube, and Kick.
- The number of unique crypto-focused streaming channels doubled in the six months leading to late 2024, with YouTube channels surging from 31 in July 2024 to over 200 by June 2025.
- India has become a primary hub for crypto content, hosting four of the top ten global creators who stream primarily on YouTube.
- Bitcoin remains the most discussed asset with over 500,000 chat mentions in the first half of 2025, while Solana has emerged as the dominant secondary interest with 171,000 mentions.
Halloween Fuels Horror Games on Live Streaming
The live streaming industry increasingly leverages Halloween as a strategic marketing period to drive engagement, mirroring trends in film and music.
- Horror games generated 836 million hours watched across Twitch, YouTube, and Kick over the past 12 months, despite accounting for only 1.2 million hours of total airtime.
- Halloween significantly boosts engagement, with horror game viewership doubling from September to October 2024 and accounting for 4.7% of all live-streaming viewership during that month.
- Dead by Daylight is the dominant title in the genre, accounting for 28.5% of all horror game viewership over the past year with 238 million hours watched.
Data Deep Dive: What Are the Zoomers Really Playing?
This analysis examines the gaming habits of Generation Z, defined here as individuals born between 1995 and 2009, to understand how their preferences are influencing the broader games industry.
- Gen Z gaming engagement is high, with 91% of 13–17-year-olds playing games weekly for an average of over 7 hours per week.
- Video game consumption is increasingly competitive with traditional media, as young consumers (13–39) spend an average of 6.5 hours weekly on games compared to 9.4 hours on streaming services.
- The 'new game seeker' demographic—those most likely to try new titles—is 42% Gen Z, with 79% of this group playing across multiple platforms, led by PC.
SXSW Sydney: Three Things I Learned from This Year's Festival
The SXSW Sydney festival serves as a focal point for evaluating the current state of the Australian video games industry, highlighting both regional growth challenges and broader shifts in the global interactive entertainment sector.
- The New South Wales games industry faces significant instability due to a 2023 government attempt to withdraw $190 million in screen industry funding.
- Australian developers lack a robust professional services infrastructure, specifically in banking, legal, and corporate advisory sectors, which hinders access to specialized financial products.
- Twitch is strategically pivoting away from its 'games-only' brand identity to compete directly with short-form platforms like TikTok for broader audience engagement.
Silent Hill 2 Remake Impresses on Live Streaming
The Silent Hill 2 Remake has demonstrated significant commercial and cultural success on live-streaming platforms, effectively validating Konami’s strategy to modernize its classic horror catalog.
- The Silent Hill 2 Remake generated nearly 16 million hours watched and 404,000 peak concurrent viewers during its first week of release.
- The game achieved 315,000 hours of airtime, indicating broad interest across a wide range of creators rather than reliance on a few top-tier streamers.
- Silent Hill 2 Remake outperformed the Resident Evil 2 remake by approximately 1 million hours watched during its debut week.
Most Subscribed Streamers and Channels on Live Streaming
This analysis examines the landscape of top-tier live streaming by evaluating follower and subscriber metrics across Twitch and YouTube Gaming.
- Ninja remains the most followed Twitch streamer with 19 million followers, representing approximately 37% of the platform's 51.7 million unique registered viewers as of September 2024.
- PewDiePie leads all YouTube Gaming channels with 111 million subscribers, significantly outpacing other top creators like JuegaGerman (51.1 million) and Jess No Limit (50 million).
- VTuber Ironmouse set a new record for Twitch subscribers during the 2024 'SUBtember' event, peaking at 320.5K active subscribers following a 39-day subathon.