Twitch
Twitch is a livestreaming service for gaming, entertainment, sports, music and other content. It publishes articles aimed at brands, such as one on the business outcomes of advertising in gaming.
Documents
How Gaming Is Delivering Real Business Outcomes for Brands
The presentation demonstrates that gaming has become a strategic channel for brands seeking measurable marketing impact.
- Gaming has transitioned into a performance-marketing channel capable of tracking the full funnel from initial brand awareness to final conversion.
- Overwolf serves as a major advertising hub, reaching over 113 million monthly gamers and ranking as the second-largest U.S. gaming property according to Comscore.
- Global brands including Universal Pictures, P&G, Lancôme, AMD, Monster Energy, Nissan, and KFC are actively utilizing gaming platforms to achieve measurable business outcomes.
Reports about Twitch
565 documents by other writers name Twitch in the title or summary.
Most Subscribed Streamers and Channels on Live Streaming
This analysis examines the landscape of top-tier live streaming by evaluating follower and subscriber metrics across Twitch and YouTube Gaming.
- Ninja remains the most followed Twitch streamer with 19 million followers, representing approximately 37% of the platform's 51.7 million unique registered viewers as of September 2024.
- PewDiePie leads all YouTube Gaming channels with 111 million subscribers, significantly outpacing other top creators like JuegaGerman (51.1 million) and Jess No Limit (50 million).
- VTuber Ironmouse set a new record for Twitch subscribers during the 2024 'SUBtember' event, peaking at 320.5K active subscribers following a 39-day subathon.
Overwolf, Twitch & Roblox Hit Top of U.S. Comscore Gaming Properties
Overwolf has achieved a significant milestone by reaching the fourth position on the Comscore U.S. Gaming Properties list as of August 2024.
- Overwolf reached the 4th spot on Comscore’s U.S. Gaming Properties list in August 2024, driven by a 20% month-over-month growth in reach.
- The platform now serves over 100 million unique monthly gamers across its ecosystem of desktop apps, mods, servers, and premium gaming websites.
- The acquisition of Nitro (formerly NitroPay) expanded Overwolf’s reach to over 500 premium gaming websites, including Liquipedia.net and Maxroll.gg.
The Most Viewed Streams & Most Popular Streamers
The live streaming industry continues to evolve as creators leverage diverse content strategies, ranging from marathon gaming sessions to large-scale, sports-adjacent events.
- Ibai dominates Twitch event streaming, with his annual 'La Velada del Año' boxing events holding the top three spots for hours watched, led by the most recent edition with 25.1 million hours.
- CazéTV’s coverage of the 2023 Campeonato Carioca on YouTube achieved 9 million hours watched, demonstrating the platform's capacity to compete with traditional sports broadcasting.
- xQc remains the most-watched streamer in Twitch history with 852 million hours, despite his 2023 move to Kick, while Auronplay leads the platform in Average Minute Viewership (AMA) with 78,000.
Space Marine 2: The Most Popular Warhammer Game on Live Streaming
Warhammer 40K: Space Marine 2 has achieved significant mainstream success on live-streaming platforms, effectively expanding the Warhammer franchise’s reach beyond its traditional niche fanbase.
- Warhammer 40K: Space Marine 2 generated 14.1 million hours watched and reached a peak viewership of 281,000 during its first week of release.
- The game significantly outperformed other Warhammer titles, achieving 315% of the first-week viewership recorded by Warhammer 40K: Darktide.
- High-profile influencer marketing drove significant engagement, with PirateSoftware alone accounting for 984,000 hours watched, or 7% of the game's total first-week viewership.
WB Games’ MultiVersus Season 3 Debuts on Live Streaming
The analysis examines the performance of Warner Bros. Games’ platform fighter, MultiVersus, on live-streaming platforms following its full release in May 2024 and the subsequent launch of Season 3 in September 2024.
- MultiVersus generated 3.1 million hours watched in its first full week of release, though this was less than half the viewership achieved during its initial beta launch.
- The Season 3 launch generated 206,000 hours watched in its first week, demonstrating that the game retains a core, loyal audience despite a decline in peak viewership compared to previous seasons.
- WB Games’ Ambassador Program is critical for sustained engagement, with dedicated creators like gsmVoiD and mirrormantf generating hundreds of thousands of hours watched through high-frequency streaming.
Roblox’s Viewership Doubles Thanks to a Dress-up Game
The rise of the Roblox experience Dress To Impress has significantly bolstered the platform’s live-streaming presence, driving viewership to record-breaking levels.
- Roblox live-streaming viewership doubled in July 2024, reaching a peak of 18.4 million hours watched, followed by a further increase to 19.4 million hours in August.
- The 'Dress To Impress' experience drove this surge, highlighting the strong appeal of digital avatar customization and 'co-opetitive' gameplay to Gen Z audiences.
- YouTube remains the dominant platform for Roblox content, accounting for 61.9% of total viewership in July 2024, largely due to Twitch's age restrictions for its user base.
Mobile Games Report: H1 2024
The mobile gaming live-streaming landscape experienced a period of stabilization during the first half of 2024, following a post-pandemic decline in general viewership.
- YouTube Gaming dominates the mobile sector with 69% of total mobile hours watched and 77% of mobile esports viewership, driven largely by audiences in India and Indonesia.
- Mobile esports is the primary growth engine for the sector, experiencing a 52% increase in hours watched between 2022 and 2023 and now accounting for nearly half of all mobile gaming viewership.
- Mobile gaming live-streaming viewership showed resilience in H1 2024 with a 4% year-over-year increase, despite mobile games representing only 7% of total live-streaming hours in Q2 2024.
Star Wars Outlaws: Leveraging Early Access for Viewership on Live Streaming
The launch of Star Wars Outlaws serves as a case study for the efficacy of early access strategies and Twitch Drops campaigns in driving live-streaming engagement.
- Early access was a primary driver of viewership for Star Wars Outlaws, accounting for 4 million of the 5.9 million total hours watched during the game's debut week.
- Twitch Drops campaigns contributed 2.2 million hours watched, representing 43% of total viewership, a figure that underperformed expectations compared to more successful campaigns like Hunt: Showdown.
- The Twitch Drops campaign faced adoption hurdles because it required viewers to purchase a channel subscription to earn a single cosmetic reward, rather than offering free, tiered incentives.
The Powerful Twitch Drops Campaign for Hunt: Showdown 1896
The Twitch Drops campaign for Hunt: Showdown 1896, held between August 16 and August 23, 2024, served as a critical promotional vehicle for Crytek’s major game update.
- The Hunt: Showdown 1896 Twitch Drops campaign (August 16–23, 2024) drove a 471% increase in viewership, rising from 1.3M to 7.2M hours watched compared to the week prior.
- The campaign generated a lasting impact, with post-campaign viewership remaining roughly 10% higher than pre-campaign levels after adjusting for the game's initial launch day.
- Participating streamers experienced a 1669% surge in average minute viewership (AMA) for their non-Hunt content after the campaign, indicating successful audience cross-pollination.
World of Warcraft: The War Within Leverages Early Access on Live Streaming
This analysis examines the live-streaming performance of the World of Warcraft expansion, The War Within, focusing on the impact of a new early access release strategy.
- World of Warcraft: The War Within generated 17.3 million hours watched during its debut week, trailing previous expansions like Shadowlands, which reached 32.8 million hours watched.
- The expansion's early access period, which began August 22, 2024, accounted for 8.6 million hours watched with an average minute viewership (AMA) of 51.2K.
- Following the full release on August 26, 2024, the game saw an increase in engagement, reaching an AMA of 84.7K and totaling 16.3 million hours watched for that week.
Live Streaming Trend Report: Q3 2024
The analysis of live-streaming activity in the third quarter of 2024 demonstrates a robust rebound in overall viewership, with total hours watched rising 12 percent year-over-year to reach 8.5 billion.
- Total live-streaming viewership reached 8.5 billion hours in Q3 2024, marking a 12 percent year-over-year increase.
- Kick emerged as the third-largest streaming platform with 534 million hours watched, representing a 103 percent growth rate and a 6.3 percent market share.
- Twitch experienced a 4 percent decline in viewership during Q3 2024, even as it hosted record-breaking subscriber events like ironmouse’s 320,000-follower marathon.
Deadlock Takes Live Streaming Viewership from MOBAs and Hero Shooters
The emergence of Valve’s alpha-stage title, Deadlock, has significantly disrupted the live-streaming landscape for MOBA and hero shooter genres.
- Valve’s new title, Deadlock, generated 7 million hours watched and a peak viewership of 124,000 within six days of its NDA being lifted on August 23, 2024.
- Concurrent player counts for Deadlock surged from 20,000 during the pre-NDA leak period to 75,000 immediately following the official lifting of the NDA.
- The game’s launch significantly impacted established titles, causing average minute viewership (AMA) declines of 11.9% for Dota 2, 6.9% for Overwatch 2, 24.3% for Apex Legends, and 41% for Rust.