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Report
44 pages
Q1 2024 Digital Market Index
The global digital gaming market reached $23.7 billion in Q1 2024, a 4.2% year-over-year increase driven primarily by subscription models and live-ops monetization.
Top-tier publishers consolidated their market position, capturing over 45% of global digital game sales as mid-size and indie developers faced increased pressure from rising user acquisition costs.
Mobile gaming trends shifted away from hyper-casual titles, which saw a decline of over 10% year-over-year, in favor of niche sub-genres offering deeper mechanics and social interaction.
Market Analysis
Advertising
Mobile
+1
Sensor Tower
Mar 2024
Report
31 pages
AI Apps Market Insights 2024
Global AI app downloads are projected to reach 3.3 billion by the end of 2024, with in-app purchase revenue expected to grow 51% year-over-year to $3.3 billion.
AI Art Generators dominate the market as the most profitable sub-genre, capturing 53% of total industry revenue, followed by AI Chatbots at 29%.
ChatGPT remains the industry benchmark with 190 million monthly active users and a record $45 million in monthly revenue as of August 2024.
Market Analysis
AI
Mobile
+1
Sensor Tower
Mar 2024
Report
35 pages
Store Intelligence Data Digest: Q4 2023
Global mobile app downloads fell 6% year-over-year in Q4 2023 to 33.4 billion, driven by an 8% decline in Google Play installs despite a 1.3% increase in iOS downloads.
India remains the world's largest mobile market with 6.1 billion downloads, though Google Play installs in the region declined by 13% while iOS adoption grew.
TikTok reclaimed the top spot for global downloads following an 80% surge in China, while Temu dominated Western markets but struggled with user stickiness, maintaining daily engagement rates below 20%.
Market Analysis
Mobile
Global
+1
Sensor Tower
Mar 2024
Report
38 pages
Landscape Shifts in IP Gaming: An Analysis of How the Competitive Landscape of IP in Gaming Has Shifted in 2023
Established intellectual properties dominated the 2023 market, accounting for every top-performing launch on both PC and console platforms.
Licensed mobile titles generated $16 billion in gross revenue in 2023, with Monopoly GO! reaching $1 billion in under seven months to drive Hasbro and Scopely to the top of industry rankings.
Video game and anime IPs dominate the Asian market with a 70% share of downloads, while board game IPs saw a notable revenue surge in the United States.
Market Analysis
Monetization
Global
+1
Sensor Tower
Jan 2024
Report
30 pages
State of Mobile Games in Japan
Japan’s mobile gaming market generated approximately ¥2.5 trillion in total in-app purchase (IAP) revenue during the first seven months of 2024.
Established intellectual properties remain the primary revenue drivers, with titles like Fate/Grand Order, eFootball, Pokémon GO, and the One Piece franchise collectively accounting for over ¥1 trillion in earnings.
Advertising-derived income grew by 35% year-on-year, now representing 8% of total mobile gaming revenue, fueled by user acquisition campaigns on YouTube, TikTok, and Instagram.
Market Analysis
Mobile
Japan
Sensor Tower
Jan 2024
Report
46 pages
The State of Gaming 2024
The global mobile gaming market contracted in 2023, with a 10% decline in downloads and a 2% dip in revenue due to rising user acquisition costs and post-pandemic habit stabilization.
Market segment preferences shifted significantly in 2023, as mid-core revenue fell by 9% while casual and hybrid-casual segments grew by 8% and 30%, respectively.
Mobile advertising now accounts for 67% of global gaming ad spend, with marketing strategies increasingly relying on high-impact collaborations and transmedia IP to drive organic discovery.
Market Analysis
Global
Mobile
+1
Sensor Tower
Jan 2024
Report
25 pages
South East Asian Mobile Game Market Insights 2024
Southeast Asia's mobile game market saw 4.2 billion installs in H1 2024, a 3.4% increase, while in-app purchase (IAP) revenue reached $1.16 billion, a 3.4% year-over-year rise but a 3% decline from the previous half-year.
Indonesia is the region's largest market by volume, accounting for 41% of total downloads with 10% growth, while Thailand leads in profitability, contributing $400 million in IAP revenue.
Google Play remains the dominant platform in the region, capturing 91% of total download volume and 57% of total IAP revenue.
Market Analysis
Mobile
Southeast Asia
+1
Sensor Tower
Jan 2024
Report
44 pages
Digital Market Index: Q1 2024
Global mobile app spending reached a record $45 billion in Q1 2024, a 9.5% year-over-year increase driven primarily by an 11.5% growth in the iOS ecosystem.
Total app downloads declined by 3.5%, marking the third consecutive quarterly drop, even as iOS achieved its highest download volume since 2020.
Monopoly GO set a new mobile gaming record with $770 million in quarterly spend, becoming the only title to surpass $600 million in a single quarter.
Market Analysis
Global
Mobile
+1
Sensor Tower
Jan 2024
Report
25 pages
Southeast Asian Mobile Game Market Insights 2024
The Southeast Asian mobile gaming market saw H1 2024 growth with downloads reaching 4.2 billion (up 3.4%) and in-app purchase revenue totaling $1.16 billion (up 3.4%).
Google Play remains the dominant platform, capturing 91% of total downloads and 57% of total in-app purchase revenue in the region.
Strategy and RPG titles are the primary revenue drivers, accounting for 47% of total market income despite experiencing a decline in download volume.
Market Analysis
Monetization
Sensor Tower
Jan 2024
Report
7 pages
AI's Everyday Evolution: The Expanding Role of Chatbots in Consumer Life
ChatGPT reached 500 million global monthly active users by early 2025, marking the fastest growth for any application in the last decade.
In April 2025, ChatGPT experienced a 60% increase in session frequency and a 270% jump in web visits, while traditional search engine engagement declined by 3%.
The utility of AI is shifting from technical tasks to complex personal management, with software development prompts dropping from 44% to 29% of the total share between early 2024 and 2025.
AI
Marketing
User Acquisition
+1
Sensor Tower
Jan 2024
Report
46 pages
Q4 2024 Digital Market Index
Global in-app purchase (IAP) revenue hit a record $39.4 billion in Q4 2024, a 13.5% year-over-year increase, with non-game apps ($19.2 billion) nearly reaching parity with gaming ($20.2 billion).
iOS remains the primary revenue driver, generating $30 billion (70% of total IAP revenue) and outpacing Google Play’s growth at 15.4% versus 9.7%.
Strategy games became the most lucrative gaming segment with $4.8 billion in Q4 IAP revenue, marking an 80% quarter-over-quarter increase that helped offset an 11% year-over-year decline in RPG revenue.
Market Analysis
Global
Mobile
+1
Sensor Tower
Jan 2024
Report
46 pages
The State of Gaming 2024: An Analysis of the Current Mobile Gaming Market Trends
The global mobile gaming market contracted in 2023, with a 10% decline in downloads and a 2% drop in total revenue due to rising user acquisition costs and post-pandemic habit stabilization.
Player preferences shifted toward accessibility, resulting in an 8% revenue increase for Casual games and a 30% surge in the Hybridcasual segment, while Mid-core titles saw a 9% revenue decline.
Publishers are pivoting to emerging markets to offset costs, with the Middle East, Europe, and Latin America seeing revenue growth of 8%, 7%, and 4% respectively.
Market Analysis
Mobile
Global
+1
Sensor Tower
Jan 2024
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