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The State of Mobile Gaming 2021

The mobile gaming industry reached a record $22.2 billion in quarterly revenue in early 2021, marking a 33% year-over-year increase.
The industry is projected to reach $117 billion in annual revenue by 2023, maintaining a compound annual growth rate of 13.5%.
The freemium model now dominates the market, accounting for 99% of App Store revenue through in-app purchases, subscriptions, and advertising.

Market Analysis Market Forecast Global+1

Sensor TowerJan 2021

Q1 2021: Store Intelligence Data Digest

Global mobile app downloads rose 8.7% year-over-year to 36.6 billion in Q1 2021, driven by a 15.3% surge on Google Play that offset an 8.6% decline on the App Store.
Hypercasual games dominated the U.S. market, accounting for 80% of the top 20 titles, with Join Clash 3D ranking as the most downloaded game globally.
Finance category downloads in the U.S. and Europe grew by 34%, fueled by retail investing and cryptocurrency platforms like Robinhood, Coinbase, and Binance.

Market Analysis Global Mobile+1

Sensor TowerJan 2021

The State of Mobile Gaming 2021: U.S., Europe, and Asia

The global mobile gaming market reached $22 billion in quarterly consumer spending by early 2021, marking a 25% year-over-year increase.
The industry is projected to reach $117 billion in consumer spending and 67.2 billion annual downloads by 2023.
Monetization is highly concentrated, with the top five global markets accounting for 77% of total spending and the freemium model generating 99% of App Store revenue.

Market Analysis Mobile Battle Royale+4

Sensor TowerJan 2021

Sensor Tower Creative Highlights August 2021

Top-performing mobile game ads frequently utilize celebrity and DJ collaborations, such as Garena Free Fire’s partnership with Dimitri Vegas & Like Mike and Call of Duty’s work with Ozuna, to drive engagement.
Over 50% of top-performing ad creatives incorporate reward-driven messaging, including promo codes and anniversary-themed incentives, to boost user retention.
Successful ad campaigns prioritize character-centric narratives that feature extreme scenarios like fires, volcanoes, or zombie outbreaks to heighten emotional stakes.

Creative Ads Mobile Global+1

Sensor TowerJan 2021

The State of MOBA Mobile Games 2021

The mobile MOBA market is a 'winner-takes-all' environment dominated by Tencent, Supercell, and ByteDance, making it difficult for new entrants to succeed without established brand recognition.
Global MOBA player spending reached approximately $2 billion in the first half of 2021, with Asia accounting for 84 percent of total revenue.
Honor of Kings is the industry leader with over $10 billion in lifetime revenue, while Pokémon Unite set a sub-genre record with 15 million downloads in its first two days following its September 2021 launch.

Market Analysis Global MOBA+1

Sensor TowerJan 2021

The State of Mobile Game Advertising 2021

Gaming-centric networks including Chartboost, Unity, Adcolony, ironSource, and Vungle maintained over 90% share of voice (SOV) for mobile game advertising on iOS and Android throughout 2021.
AppLovin and MoPub aggressively pivoted toward hypercasual publishers, increasing their game SOV to approximately 90% on iOS and 80% on Android by early 2021.
AdMob increased its focus on Google Play titles, raising its game SOV from 60% to 80% by Q2 2021.

Advertising North America Mobile+1

Sensor TowerJan 2021

Mobile Market Forecast: 2021-2025

The global mobile application market is projected to reach $270 billion in consumer spending and 230 billion annual downloads by 2025.
Non-game applications are rapidly gaining market share and are expected to account for nearly 50% of total spending by 2025.
Non-game revenue is projected to surpass gaming revenue on the Apple App Store as early as 2024.

Market Forecast Market Analysis Global+1

Sensor TowerJan 2021

Store Intelligence Data Digest: Q3 2020

Global mobile app downloads reached 36.4 billion in Q3 2020, a 22.8% year-over-year increase driven primarily by a 30.3% surge in Google Play installs.
Among Us achieved a historic milestone as the first title since 2018 to exceed 100 million global downloads in a single quarter, with 24 million of those installs occurring in the United States.
United States consumer spending reached a record $5.8 billion in Q3 2020, with Simulation and Casino genres serving as the primary growth drivers at 59% and 51% increases, respectively.

Market Analysis Global Mobile

Sensor TowerSept 2020

Store Intelligence Data Digest: Q1 2020

Worldwide mobile app downloads reached a record 33.6 billion in Q1 2020, a 20.3% year-over-year increase driven by pandemic-related digital activity.
Mobile gaming installs exceeded 13 billion for the first time, with a notable shift toward social and sandbox titles like Roblox and Minecraft.
Non-gaming app categories saw radical structural shifts, as Business and Education downloads more than doubled while Travel and Navigation installs fell by over 50%.

Market Analysis Global Mobile

Sensor TowerJan 2020

Store Intelligence Data Digest: Q2 2020

Worldwide mobile app downloads reached a record 37.8 billion in Q2 2020, a 31.7 percent year-over-year increase driven by pandemic-related shifts in work, education, and entertainment.
Google Play game downloads surged by over 50 percent to 12.4 billion, with hypercasual titles leading in volume and Sandbox and Battle Royale genres flourishing as social hubs.
Business category app installations peaked at 176 percent above pre-pandemic levels, with Zoom becoming the third app in history to surpass 300 million installs in a single quarter.

Market Analysis Global Mobile

Sensor TowerJan 2020

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