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Report
65 pages
The State of AAA Game Advertising: 2023 Review
In 2023, AAA publishers shifted toward launch-focused campaigns, with new releases accounting for 50% of all top-tier advertising expenditure.
While YouTube remains the primary advertising medium for PC and console games, publishers are increasingly diversifying their media mix by integrating Facebook, TikTok, and Instagram to target specific demographics.
Strategic platform-based partnerships, such as deep Xbox branding and hardware collaborations, are now essential for anchoring major titles within broader ecosystem strategies.
Market Analysis
Advertising
Marketing
+3
Sensor Tower
Jan 2025
Report
29 pages
Mobile Game Market Insights: India 2025
India is the world's largest mobile gaming market by volume, recording 8.45 billion downloads in the 2024-25 fiscal year.
Despite high download volume, in-app purchase revenue is limited to $400 million, though it is growing at 8.5% year-over-year due to increased digital payment adoption and high-value iOS spenders.
Revenue is heavily concentrated in core competitive genres, with Battle Royale titles like Garena Free Fire and Battlegrounds Mobile India accounting for 50% of total market earnings.
Market Analysis
Monetization
India
+1
Sensor Tower
Jan 2025
Report
37 pages
SensorTower Report: Southeast Asia Mobile Game Market Insights 2025
Southeast Asia generated 1.93 billion new mobile game installs and $625 million in in-app purchase revenue during Q1 2025.
Casual genres like Arcade and Simulation drive the highest download volumes, while Strategy, Shooters, and social-driven RPGs account for the majority of monetization.
Mobile Legends: Bang Bang and Garena Free Fire remain the region's top revenue-generating titles, though newer IPs like Ragnarok M: Classic and Magic Chess: Go Go are rapidly gaining market share.
Market Analysis
Mobile
Southeast Asia
Sensor Tower
Jan 2025
Report
5 pages
Mobile Gaming M&A Playbook: How to Identify and Target High‑Growth Gaming Companies
The mobile gaming market is projected to reach $138 billion by 2025, driving significant M&A activity as publishers seek to diversify portfolios and acquire new talent and intellectual property.
High-profile acquisitions demonstrate the scale of industry consolidation, including Zynga’s $2 billion purchase of Peak Games and EA’s $2.1 billion acquisition of Glu Mobile.
Effective target identification requires a data-driven approach using platforms like Sensor Tower to track specific genre trends, revenue trajectories, and regional market share.
Mergers & Acquisitions
Market Analysis
Mobile
+1
Sensor Tower
Jan 2025
Report
20 pages
The Importance of Wishlists in 2025: Do Wishlists Matter?
Steam wishlists are a primary indicator of commercial success, showing a 70% correlation between pre-launch counts and first-month unit sales.
The 100,000-wishlist threshold is the critical benchmark required to reliably forecast a breakout performance for a new title.
The vast majority of games launch with fewer than 10,000 wishlists, reflecting a highly top-heavy distribution of pre-launch momentum.
Market Analysis
Marketing
User Acquisition
+3
Video Game Insights
Jan 2025
Report
6 pages
From Games to the Big Screen: The Impact of IP Across Platforms
The Fallout television series triggered a 410% surge in daily PC sales for Fallout 4 and sustained a 225% increase in daily active users for legacy titles for up to 20 weeks post-premiere.
The Minecraft film grossed over $900 million while driving a 44% spike in mobile in-app revenue and a 36% increase in console sales.
Transmedia adaptations create a symbiotic growth loop that simultaneously boosts gaming metrics and streaming platform performance, such as the 23% increase in Amazon Prime Video downloads following the Fallout series launch.
Market Analysis
Player Behavior
Marketing
+2
Sensor Tower
Jan 2025
Report
80 pages
State of Mobile 2025: TikTok Edition
The mobile industry generated a record $150 billion in in-app purchase revenue in 2024, marking a 12.5% year-over-year increase despite a 1% decline in global downloads.
Artificial Intelligence is the primary industry catalyst, evidenced by a 200% revenue surge for AI chatbots and $1.3 billion in annual spend on generative AI applications.
The Productivity and Utility sector grew 35% to reach $15 billion in revenue, driven largely by the integration of AI tools.
Market Analysis
Monetization
User Acquisition
+1
Sensor Tower
Jan 2025
Report
23 pages
The State of Puzzle Games: An Analysis of the Puzzle Category in Mobile Gaming
The hybridcasual puzzle model experienced a 430% revenue increase between early 2022 and early 2023, signaling a major shift in market structure.
Hybridcasual revenue in the 'pair' sub-genre grew from $7 million in Q1 2022 to $40 million in Q1 2023.
Traditional casual puzzle games are experiencing modest declines in both downloads and revenue despite maintaining overall market share through robust meta-features.
Market Analysis
Monetization
User Acquisition
+3
Sensor Tower
Jan 2025
Report
46 pages
Digital Market Index: Q4 2024
Global in-app purchase revenue reached a record $39.4 billion in Q4 2024, bolstered by a 28.2% year-over-year surge in non-game application spending.
TikTok became the first application to surpass $6 billion in annual revenue, highlighting the massive monetization potential of non-game platforms.
The iOS ecosystem captured 70% of total revenue, while Google Play maintained its dominance in scale by facilitating nearly 75% of the 34.1 billion global downloads.
Market Analysis
Global
Mobile
+1
Sensor Tower
Dec 2024
Report
35 pages
Gaming Spotlight H1 2024
Mobile gaming remains the dominant market segment with projected 2024 revenues of $83 billion, representing a 6 percent year-over-year increase.
Home-console and handheld gaming segments are experiencing a decline, with projected revenues of $42 billion (down 1 percent) and $2.5 billion (down 2 percent) respectively.
Growth in the mobile sector is primarily driven by rapid user acquisition and spending expansion in emerging markets, specifically India and Indonesia.
Market Analysis
Monetization
In-Game Advertising
+2
Sensor Tower
Jun 2024
Report
45 pages
Digital Market Index: Q2 2024
Global consumer spending reached $36.2 billion in Q2 2024, an 11.7% year-over-year increase driven largely by non-gaming applications, which now account for 46% of total expenditure.
Strategy games surpassed RPGs as the top-grossing mobile gaming genre for the first time since 2017, bolstered by the performance of titles like Last War and Squad Busters.
U.S. digital advertising expenditure exceeded $27 billion in Q2 2024, with social media platforms capturing 76% of that total spend.
Market Analysis
Global
Mobile
Sensor Tower
Jun 2024
Report
53 pages
Mobile App Trends 2024: Japan Edition
The Japanese mobile market generated $17.9 billion in consumer spending in 2023, with Q1 2024 showing a 3.5% increase in spending and a 3% rise in downloads.
Mobile gaming remains the primary revenue driver, with RPGs capturing nearly 50% of consumer spend and simulation games achieving session lengths exceeding 40 minutes.
Finance apps experienced a 53.5% surge in spending in early 2024, while e-commerce apps reached a first-month lifetime value of $9.67, nearly double the global median.
Market Analysis
Player Behavior
Mobile
+1
Sensor Tower
Mar 2024
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