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135 reports matching your filters
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Report
38 pages
The 2025 Guide to US Gaming Audiences: From Data to Personas
The US gaming audience is now gender-balanced and financially stable, with significant segments earning between $51,000 and over $250,000 in net worth.
Modern gamers prioritize immediate lifestyle quality and discretionary spending over long-term asset accumulation, frequently investing in premium groceries and convenience services.
Gaming is primarily a social and familial activity rather than a solitary pursuit, with consumer habits heavily influenced by multi-generational household dynamics.
Market Analysis
Player Demographics
Marketing
+1
Anzu & Semcasting
Jan 2025
Report
28 pages
2025 Global Mobile Game Marketing Insights & Creative Breakdown
Over 90% of mobile game advertisers now utilize AI to generate assets, marking a critical industry shift toward automation to combat rising competition.
The average monthly creative volume per advertiser reached 123 in 2025, representing a 20% year-over-year increase, with new creatives accounting for 58% of total monthly output.
Strategy games lead the industry in advertising intensity with 325 monthly creatives per advertiser, while Casino games prioritize the highest turnover with 65.6% of assets being new each month.
Marketing
Advertising
Creative Ads
+2
SocialPeta & Reforged Labs
Jan 2025
Report
36 pages
Retention Radar
A 10% improvement in user retention can drive profit increases of up to 90%, making retention a more critical financial lever than aggressive user acquisition in a market seeing a 2.3% decline in installs.
Simulation games demonstrate the value of long-term engagement by achieving a threefold increase in Return on Ad Spend (ROAS) by the thirtieth day of player activity.
Targeting 'synthesized cohorts'—clusters of interconnected apps based on shared user habits—is more effective than siloed marketing, especially given that RPG players show a 40.2% engagement rate with non-gaming applications.
Retention
Market Analysis
Marketing
+2
Aarki
Jan 2025
Report
31 pages
Influencer Marketing for Brands
Gen Z and Alpha audiences prioritize digital creators over traditional celebrities, requiring brands to shift from disruptive advertising to seamless integration within creator ecosystems.
Long-term ambassador programs and interactive live events in titles like Minecraft and League of Legends yield high interaction rates ranging from 13.4% to 31.8%.
Roblox has doubled its monthly viewership to 400 million users, highlighting the growing importance of immersive environments for fostering authentic connections with digital-native demographics.
Marketing
Global
Streaming
Stream Hatchet
Jan 2025
Report
22 pages
Creative Analytics
Video-centric content now dominates the mobile advertising landscape, accounting for 80% of all creatives in Q3 2023, up from 69% in the previous quarter.
Total mobile advertisers declined 7% year-over-year to 54,900, though the gaming, entertainment, and lifestyle verticals bucked this trend with continued growth.
Android remains the primary platform for ad distribution, hosting 68% of the 15.2 million total creatives compared to 32% on iOS.
Marketing
Advertising
In-Game Advertising
+2
Apptica
Jan 2025
Report
40 pages
The Gaming App Insights Report 2025: Unlocking Growth Opportunities for Mobile Marketers
The mobile gaming market is projected to reach $126.1 billion in revenue by 2025, driven by a shift toward hybrid monetization and AI-powered personalization.
Global install volume grew by 4% in 2024, but growth is geographically polarized with stagnation in North America and Europe contrasted by expansion in Latin America and the MENA region.
Global App Tracking Transparency (ATT) opt-in rates remain low at 37.9%, with the United States market stagnant at a 32% opt-in rate.
Market Analysis
Mobile
User Acquisition
+5
GamingReport
Jan 2025
Report
49 pages
Target, Connect, Engage: Driving Profitable App Growth
Mobile marketing strategy must shift from simple installation metrics to prioritizing high-value user engagement and long-term profitability to ensure sustainable growth.
Integrating Mobile Measurement Partners (MMPs) with platform-specific optimization tools is essential for navigating cross-channel journeys, mitigating ad fraud, and improving return on ad spend.
App Event Optimization and Value-Based Optimization are the primary methodologies for scaling performance through granular audience segmentation and real-time tracking.
Marketing
User Acquisition
Monetization
+2
King
Jan 2025
Report
65 pages
The State of AAA Game Advertising: 2023 Review
In 2023, AAA publishers shifted toward launch-focused campaigns, with new releases accounting for 50% of all top-tier advertising expenditure.
While YouTube remains the primary advertising medium for PC and console games, publishers are increasingly diversifying their media mix by integrating Facebook, TikTok, and Instagram to target specific demographics.
Strategic platform-based partnerships, such as deep Xbox branding and hardware collaborations, are now essential for anchoring major titles within broader ecosystem strategies.
Market Analysis
Advertising
Marketing
+3
Sensor Tower
Jan 2025
Report
20 pages
The Importance of Wishlists in 2025: Do Wishlists Matter?
Steam wishlists are a primary indicator of commercial success, showing a 70% correlation between pre-launch counts and first-month unit sales.
The 100,000-wishlist threshold is the critical benchmark required to reliably forecast a breakout performance for a new title.
The vast majority of games launch with fewer than 10,000 wishlists, reflecting a highly top-heavy distribution of pre-launch momentum.
Market Analysis
Marketing
User Acquisition
+3
Video Game Insights
Jan 2025
Report
37 pages
Starfield: How It Achieved 10M Players
Starfield reached 10 million players at launch, marking the largest release in Bethesda’s history despite a competitive RPG market.
The marketing campaign utilized a $21.2 million advertising budget, the second-highest in the RPG category for 2023.
Over one-third of the total advertising budget was allocated to Over-the-Top (OTT) streaming services, reflecting a strategic shift toward high-impact digital distribution.
Market Analysis
Player Demographics
Marketing
+2
Sensor Tower
Jan 2025
Report
66 pages
Insights Into Global Mobile Game Marketing Trends
Mobile game marketing is shifting toward AI-enhanced creative production, leveraging global platforms to identify high-performing short-form, live-action, and TikTok-style video assets.
North American advertising activity grew by 25.8% in H1 2025, with advertisers deploying over 5 million creatives, predominantly favoring 720x1280 portrait formats.
Role-playing games led advertising volume in H1 2025 with 224 monthly assets per genre, while casino titles saw a 14.5% year-over-year increase in advertiser share.
Marketing
Global
Mobile
+1
SocialPeta
Jan 2025
Report
35 pages
Guide to Growing Chinese Gaming Apps Overseas
Video advertising is the most effective monetization channel for Chinese developers in mature markets, currently yielding a 21% Day 7 return on ad spend.
Generative AI is being deployed at scale to automate the production of localized ad creatives, voice-overs, and performance-tested copy to reduce costs and speed up regional market entry.
Long-term player retention is increasingly driven by integrating social hangout spaces, customizable home systems, and minigames into core gameplay loops.
Market Analysis
Mobile
User Acquisition
+6
EA
Jan 2025
Report
13 pages
Guide to Consumer Rights, Advertising and Data Protection: Spain
Digital purchases in Spain generally require a 14-day right of withdrawal, though this is waived for age-rated titles once gameplay begins and for opened physical copies or virtual currencies.
Data processing for users under 14 requires verified parental consent, which must be obtained through age-verification mechanisms or electronic signatures.
Influencer marketing must include clear, visible disclosures such as #Sponsored or #Ad to avoid violating regulations against covert sponsorship.
Advertising
Marketing
Europe
AEVI
Jan 2025
Report
6 pages
From Games to the Big Screen: The Impact of IP Across Platforms
The Fallout television series triggered a 410% surge in daily PC sales for Fallout 4 and sustained a 225% increase in daily active users for legacy titles for up to 20 weeks post-premiere.
The Minecraft film grossed over $900 million while driving a 44% spike in mobile in-app revenue and a 36% increase in console sales.
Transmedia adaptations create a symbiotic growth loop that simultaneously boosts gaming metrics and streaming platform performance, such as the 23% increase in Amazon Prime Video downloads following the Fallout series launch.
Market Analysis
Player Behavior
Marketing
+2
Sensor Tower
Jan 2025
Report
8 pages
Strategies for Creating Global Hit Formats: Exporting and Localizing K-Broadcast Formats
Successful global format export requires a proactive strategy of deliberate localization rather than relying on passive inbound interest.
Core attributes for cross-cultural success include simplicity, flexibility, scalability, authenticity, compelling storytelling, and play-along participation, often enhanced by a 'Korean Twist' of genre-blending.
Protecting intellectual property is essential and should be managed through the FRAPA Format Registration System, detailed e-trail documentation, and the creation of a comprehensive 'format bible'.
Game Development
Marketing
Global
+1
KOCCA – Korea Creative Content Agency
Jan 2025
Report
22 pages
Mapping IP fandom with the Global Gamer Study
In 24 of 36 surveyed markets, gamers are more likely to play a title featuring an IP they favor, confirming that transmedia collaborations are a primary driver for acquisition and retention.
IP influence on player engagement varies significantly by region, peaking in South Asia (74%) and Latin America (64%) compared to more reserved engagement in Western Europe and Oceania (45%).
Global Favorites like Harry Potter and Disney maintain 90% recognition with high sentiment, whereas IPs like DC Comics show extreme regional variance, with 70% awareness in the U.S. versus only 21% in Japan.
Market Analysis
Player Behavior
Marketing
+1
Newzoo
Jan 2025
Report
8 pages
Plan Your Chart-Topping Game Launch: Monster Hunter Case Study
Capcom’s Monster Hunter Wilds launch campaign generated 5.03 million earned-media views and achieved a 7.1 percent engagement rate on earned content.
A 12-hour marathon stream featuring iShowSpeed positioned him as the fifth-most-watched creator for the game on launch day.
The campaign utilized a multi-platform strategy across YouTube, TikTok, Instagram, and Twitch, resulting in an overall engagement rate of 3.2 percent.
Marketing
Streaming
Global
Stream Hatchet
Jan 2025
Report
49 pages
Target. Connect. Engage: Driving Profitable App Growth with Revenue-Boosting Strategies
Integrating AppsFlyer’s measurement suite with TikTok’s advertising ecosystem enables brands to maximize ROAS through real-time attribution and privacy-compliant user acquisition.
Case studies demonstrate significant performance gains, including a 7x ROI for Burger King, a 44% conversion lift for Casas Bahia, and a 29% increase in in-app revenue for Carrefour.
App marketers should prioritize App Event Optimization (AEO) and Value-Based Optimization (VBO) to focus advertising spend on high-value user actions.
Monetization
Marketing
User Acquisition
+2
AppsFlyer
Jan 2025
Report
46 pages
Global State of Game Publishing & Marketing 2025 Industry Report
The global game publishing market is projected to grow from $117.4 billion in 2025 to $150.7 billion by 2030, driven by cross-platform development and the democratization of publishing tools.
Digital sales now account for 95% of total revenue, signaling a near-total transition away from traditional retail channels.
Subscription-based revenue models are forecasted to grow at a 12.2% CAGR, reaching $21.6 billion by 2030, while the premium one-time purchase market experiences only marginal growth.
Market Analysis
Marketing
Global
+1
Epic Games
Jan 2025
Report
117 pages
State of Gaming & Influencer Marketing 2025
The global gaming industry reached $187.7 billion in 2024, with mobile gaming remaining the dominant sector at $92.6 billion and the total player base projected to hit 4 billion by 2027.
PC gaming is a primary growth driver, highlighted by Steam’s record $10.8 billion revenue in 2024 and indie game sales surpassing those of AA and AAA titles for the first time.
Influencer marketing spending is projected to reach $32.55 billion by 2025, with a strategic shift toward niche engagement and nano-influencers who achieve engagement rates exceeding 10%.
Market Analysis
Marketing
Global
+1
AAA Agency
Jan 2025
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