PUBG: Battlegrounds

ESL Brings 1,800 Square Meters of eSports to Wacken

The Wacken Open Air music festival, held in Schleswig-Holstein, Germany, expanded its 2018 programming by integrating a dedicated eSports component.

• Wacken Open Air 2018 integrated a 1,800-square-meter eSports village into its festival grounds, marking a strategic collaboration between the heavy metal music scene and competitive gaming.
• The initiative, launched on August 1, 2018, served a festival audience of approximately 85,000 attendees to test the viability of hybrid music and digital entertainment platforms.
• The eSports village featured a mix of free-to-play zones and organized tournaments for titles including League of Legends and PlayerUnknown's Battlegrounds.