Pong
Game
4 documents in the library are about Pong, from writers such as Mobilegamer.biz, How To Market A Game and PocketGamer.biz. Each has a summary and key insights with the page they come from.
Connections
The documents about Pong on the inner ring, the other games and companies they name on the outer one. Select a cover to see it up close and open it in a new tab; drag to move, pinch or Ctrl + scroll to zoom.
Documents about Pong
Weekly Industry Round-up: Games on Instagram, King Strikes, and Beta Updates
This weekly industry update provides a comprehensive overview of significant developments within the mobile gaming sector as of late September 2026.
- Meta announced 'Horizon Create,' an app allowing users to generate and publish games directly to Instagram and Facebook platforms.
- King has avoided recent Microsoft/Xbox layoffs and successfully averted planned strikes by reaching an agreement with Swedish labor unions.
- Supercell’s monster-hunting title 'Mo.co' has returned to beta testing in a 'low maintenance' mode as the development team continues to iterate on features.
Oakever Games shenanigans, King and the Xbox cuts, Hipster Whale, One State, Monopoly Go, more
The mobile games industry is currently navigating a period of significant structural change, legal scrutiny, and strategic consolidation.
- Oakever Games is facing multiple copyright infringement lawsuits, including a loss to Hungry Studio regarding the game Qblock, amid allegations that the company systematically clones successful titles and uses aggressive user acquisition to drown out competitors.
- Xbox’s latest restructuring resulted in 268 job cuts across its first-party studios, though the mobile-focused King division appears largely unaffected, despite looming strike actions in its Stockholm and Malmo offices.
- Hipster Whale, following its acquisition by Atari for $29.3 million, has gained access to Atari’s deep IP archive and plans to develop modern takes on classic titles like Pong, Breakout, and Centipede for mobile.
Why Improving Your Steam Page Matters
Optimizing a Steam store page is a critical marketing strategy for independent developers who lack the massive promotional budgets of major studios.
- Small improvements in Steam page conversion rates compound over time, leading to significant differences in total wishlists; for example, a minor increase in click-through and wishlist rates resulted in one game earning 8,372 annual wishlists compared to only 3,068 for another.
- The Steam store funnel consists of impressions, click-through rate (CTR), and wishlist conversion rate; while impressions are largely outside a developer's control, the CTR and wishlist conversion rate are directly manageable through page optimization.
- A real-world comparison showed that a 2.9% difference in CTR and a 2.0% difference in wishlist conversion rate resulted in a 173% increase in weekly wishlists (161 vs. 59) for two games with similar baseline traffic.
”Casually Hardcore” - How Hardcore and Casual are Outdated Terms
The industry-standard terms casual and hardcore are increasingly obsolete, as they fail to capture the nuance of modern player behavior and demographic diversity.
- The industry-standard labels of 'casual' and 'hardcore' are obsolete because they fail to reflect modern player demographics and the nuance of actual gaming behavior.
- Historical marketing shifts in the 1980s, following the video game market crash, intentionally targeted young men and created lasting, exclusionary gender stereotypes.
- A significant portion of the mobile gaming audience, particularly women, engages in substantial play time but rejects the 'gamer' identity, often viewing their hobby as a private or guilty pleasure.
Companies behind it
As the documents state it.