Pong
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Article
Weekly Industry Round-up: Games on Instagram, King Strikes, and Beta Updates
This weekly industry update provides a comprehensive overview of significant developments within the mobile gaming sector as of late September 2026.
- Meta announced 'Horizon Create,' an app allowing users to generate and publish games directly to Instagram and Facebook platforms.
- King has avoided recent Microsoft/Xbox layoffs and successfully averted planned strikes by reaching an agreement with Swedish labor unions.
- Supercell’s monster-hunting title 'Mo.co' has returned to beta testing in a 'low maintenance' mode as the development team continues to iterate on features.
Mobilegamer.bizSep 2026
Article
Why Improving Your Steam Page Matters
Optimizing a Steam store page is a critical marketing strategy for independent developers who lack the massive promotional budgets of major studios.
- Small improvements in Steam page conversion rates compound over time, leading to significant differences in total wishlists; for example, a minor increase in click-through and wishlist rates resulted in one game earning 8,372 annual wishlists compared to only 3,068 for another.
- The Steam store funnel consists of impressions, click-through rate (CTR), and wishlist conversion rate; while impressions are largely outside a developer's control, the CTR and wishlist conversion rate are directly manageable through page optimization.
- A real-world comparison showed that a 2.9% difference in CTR and a 2.0% difference in wishlist conversion rate resulted in a 173% increase in weekly wishlists (161 vs. 59) for two games with similar baseline traffic.
How To Market A GameNov 2020
Companies behind it
As the documents state it.