Pokémon GO
GameBy Niantic Labs · Released Jul 6, 2016
Documents about Pokémon GO
Summoners War Revenue Is Strong as Ever After Passing $1.3 Billion
Summoners War, the multiplayer role-playing game developed by Com2uS and Gamevil, has solidified its position as a top-tier mobile title by surpassing $1.35 billion in lifetime worldwide player spending.
- As of August 2018, the mobile RPG Summoners War has generated approximately $1.35 billion in lifetime worldwide player spending across the App Store and Google Play.
- The title, developed by Gamevil and Com2uS and launched in June 2014, has maintained a consistent revenue stream of at least $20 million per month for the two years preceding the report.
- Summoners War has joined the 'billion-dollar club' of mobile games, placing it alongside major titles such as Candy Crush Saga, Clash Royale, and Pokémon GO.
Candy Crush Revenue: Q2 2018
Candy Crush Saga demonstrated significant financial resilience in the second quarter of 2018, generating $213 million in worldwide revenue across the Apple App Store and Google Play.
- Candy Crush Saga generated $213 million in global revenue during Q2 2018, marking an 18% year-over-year increase from the $180 million earned in the same quarter of 2017.
- The title was the highest-grossing mobile game from a Western developer in Q2 2018, despite being nearly six years old at the time of the report.
- The United States accounted for 56% of the game's total Q2 revenue, while Great Britain followed as the second-largest market with 6% of total spending.
What Pokémon GO Can Learn from Jurassic World Alive
The mobile gaming landscape is defined by the tension between location-based engagement and core gameplay mechanics.
- Jurassic World Alive successfully competes with Pokémon GO by implementing a deeper, more strategic 1v1 battle system that replaces simple tapping with 19 distinct attack types and status effects.
- The game improves long-term retention through a 'Fusion' system, which allows players to combine specific dinosaurs to create powerful hybrids, providing a clear progression goal beyond simple collection.
- Jurassic World Alive reduces reliance on location-based movement by providing 'freebie' dinosaurs near the player and allowing users to engage with battle and chest-opening mechanics from a stationary position.
Pokémon GO Revenue Hits $1.8 Billion on Its Two Year Launch Anniversary
Pokémon GO achieved a significant financial milestone by reaching $1.8 billion in global player spending two years after its initial launch.
- Pokémon GO generated $1.8 billion in global player spending during its first two years following its July 2016 launch.
- The game maintains consistent monetization, averaging more than $2 million in daily revenue as of July 2018.
- The United States and Japan are the leading markets, contributing 34% and 28% of total lifetime revenue, respectively.
Mobile Fortnite Players Spent More Than $1 Million In-Game During First 72 Hours
The mobile launch of Fortnite demonstrated significant commercial momentum, generating over $1.5 million in worldwide gross revenue on iOS shortly after its release in March 2018.
- Fortnite grossed over $1.5 million worldwide on iOS within its first week of availability.
- In-game revenue reached $1 million during the first 72 hours after in-app purchases (IAPs) were enabled.
- Fortnite outperformed competitors in the survival genre, grossing more than 25 times the revenue of NetEase’s Knives Out and Rules of Survival during their respective first four days of monetization.
Pokémon GO Just Had Its Highest Grossing Day Since Launch
Pokémon GO achieved its highest single-day revenue since its initial launch window in July 2017, driven by the introduction of legendary creatures to the game.
- On July 23, 2017, Pokémon GO achieved its highest single-day revenue since launch, generating approximately $5.8 million in worldwide player spending.
- The record-breaking revenue spike was driven by Niantic’s introduction of the first two legendary Pokémon into the game.
- Following the release of the legendary creatures, the game reached the No. 1 spot for iPhone revenue in 23 countries, including the U.S., Canada, France, Germany, and Great Britain.
Japanese Players Lead Pokémon GO Spending at Three Times the U.S. Average Per Download
The mobile gaming landscape for Pokémon GO during its first year of release demonstrates a significant disparity in monetization efficiency across global markets.
- Japanese players spent an average of $26 per Pokémon GO download during the game's first year, more than triple the $7.70 average spent by U.S. players.
- The United States generated the highest total gross revenue for Pokémon GO at $424 million, while Japan generated $318 million in total in-app purchases.
- In terms of per-download monetization, the U.S. ($7.70) and Canada ($7.60) ranked second and third, significantly trailing Japan but leading Australia ($6.20) and Great Britain ($5.00).
2016 Mobile Gaming Trends Report
The 2016 Mobile Gaming Trends Report provides a comprehensive analysis of the mobile gaming landscape, focusing on revenue performance and market dynamics for the 2016 calendar year.
- Strategy (34%), Casino (18%), and Puzzle (17%) were the top-grossing mobile gaming categories in 2016 by net revenue market share.
- iOS generated 56% ($3.5B) of total net IAP revenue despite holding only 19% of the global smartphone installed base, while Android accounted for 44% ($2.7B) with a 79% market share.
- MZ became the top U.S. mobile publisher in 2016, driven by the success of 'Game of War,' which was the highest-grossing game with $518.5M in U.S. revenue.
Top Mobile Games of Q1 2017: Revenue Grew 53% YoY as Asian Titles Expanded Their Dominance
The mobile gaming industry experienced significant growth in the first quarter of 2017, characterized by a 53 percent year-over-year increase in worldwide gross revenue, which reached approximately $11.9 billion.
- Worldwide mobile game revenue reached $11.9 billion in Q1 2017, marking a 53% year-over-year increase from $7.8 billion in Q1 2016.
- Google Play games revenue grew by 83% year-over-year to approximately $5.3 billion, while App Store games revenue grew 35% to $6.6 billion.
- Mobile games remain the primary monetization driver, accounting for nearly 80% of App Store gross revenue and over 91% of Google Play gross revenue.
Pokémon GO’s First Major Update Captures Less Daily Revenue Than Halloween, New Year’s Events
The release of the "Gen 2" update for Pokémon GO in February 2017 failed to generate the same level of financial performance as previous in-game events.
- Pokémon GO’s Gen 2 update generated an average of $1.6 million in daily iOS revenue, underperforming compared to the Halloween ($2.3 million) and Holiday 2016 ($2 million) events.
- Following the Gen 2 update, the game reached the No. 1 grossing position on the iPhone in only 11 countries, significantly fewer than the 27 countries reached during the Halloween event.
- The game regained the No. 1 grossing spot on the U.S. App Store for three consecutive days following the update, marking its best U.S. performance since early January.
Supercell's Clash Royale Surpasses $1 Billion Gross Revenue in Its First Year
Clash Royale, the mobile strategy title developed by Supercell, achieved a significant financial milestone by surpassing $1 billion in global gross revenue within its first year of release.
- Supercell's Clash Royale surpassed $1 billion in global gross revenue in less than 12 months following its worldwide release on March 2, 2016.
- In its first 11 months, Clash Royale generated approximately five times the revenue that the original Clash of Clans earned during its own first 11 months of availability.
- Clash Royale has maintained a consistent position in the top 10 grossing iPhone apps on the U.S. App Store since September 2016.
Pokémon GO Has Grossed $1 Billion Worldwide Since Launch
Pokémon GO achieved a significant financial milestone by surpassing $1 billion in worldwide gross revenue in under eight months following its July 2016 launch.
- Pokémon GO reached $1 billion in worldwide gross revenue in under seven months following its July 6, 2016 launch, making it the fastest mobile game to hit this milestone.
- The game significantly outperformed competitors like Supercell’s Clash Royale, which grossed approximately $550 million in its first seven months after a March 2016 release.
- Daily revenue for Pokémon GO has stabilized at $1.5 million to $2.5 million, down from a peak of over $18 million per day during its initial launch period in late July 2016.
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