Pokémon GO
GameBy Niantic Labs · Released Jul 6, 2016
Documents about Pokémon GO
Global Mobile Game Revenue: First Nine Months of 2020
The global mobile gaming industry experienced significant growth during the first nine months of 2020, driven largely by the COVID-19 pandemic and subsequent stay-at-home mandates.
- Global mobile game revenue reached approximately $58.7 billion in the first nine months of 2020, representing a 25.7% year-over-year increase driven by pandemic-related lockdowns.
- Mobile game downloads surged 36.9% year-over-year to 42.7 billion during the first three quarters of 2020, significantly outpacing the 7.7% growth rate seen in the same period of 2019.
- The United States led global revenue with $16.5 billion (up 38.8% year-over-year), followed by Japan at $13 billion and China at $10.6 billion.
Top Mobile Games by Worldwide Revenue: October 2020
The primary objective is to identify the highest-grossing mobile games worldwide for October 2020, highlighting the dominance of Chinese publishers and the rapid success of new intellectual properties.
- Genshin Impact by miHoYo was the top-grossing mobile game worldwide in October 2020, generating approximately $239 million in player spending.
- Tencent’s Honor of Kings ranked second with $225 million in gross revenue, marking a 65.5% year-over-year increase compared to October 2019.
- Genshin Impact’s revenue was geographically diversified, with 31% from China, 24.5% from Japan, and 19% from the United States.
Pokémon GO Hits $1 Billion in 2020 as Lifetime Revenue Surpasses $4 Billion
Pokémon GO achieved its most successful calendar year to date in 2020, generating $1 billion in player spending within the first ten months.
- Pokémon GO generated $1 billion in player spending during the first 10 months of 2020, marking its most successful calendar year since its 2016 launch.
- The game’s lifetime global revenue has surpassed $4.2 billion, with the United States accounting for 36.3% ($1.5 billion) and Japan for 31.3% ($1.3 billion).
- As of November 2020, Pokémon GO ranked as the world’s third highest-grossing mobile game, trailing only Tencent’s PUBG Mobile and Honor of Kings.
Genshin Impact Hits Nearly $250 Million in Its First Month
Genshin Impact achieved significant commercial success during its initial month of release, generating approximately $245 million in global player spending between September 28 and October 27, 2020.
- Genshin Impact generated approximately $245 million in global player spending during its first 30 days, making it one of the largest mobile game launches in history.
- The game achieved the highest global revenue of any mobile title between September 28 and October 27, 2020, outperforming established hits like Honor of Kings, PUBG Mobile, and Pokémon GO.
- China was the largest market for the game, contributing $82 million (33.5%) of total revenue, followed by Japan at $59 million (24%) and the U.S. at $45 million (18.3%).
One Up: Competition, Creativity, and the Global Business of Video Games
The global video game industry has transitioned from a niche hobby into a dominant mainstream entertainment medium by aligning creative game design with innovative business strategies.
- Success in the modern video game industry requires treating business strategy with the same creative rigor as software development.
- The industry has shifted from physical goods to digital distribution and the games-as-a-service model to ensure long-term cultural and financial relevance.
- The research analyzes three decades of empirical data from over 200 companies, including major stakeholders like Tencent, Sony, Microsoft, and Epic Games.
Top Mobile Games by Worldwide Revenue: August 2020
The mobile gaming industry experienced significant revenue growth in August 2020, driven by seasonal trends and the ongoing impact of global pandemic-related lockdowns.
- PUBG Mobile was the top-grossing mobile game worldwide in August 2020, generating $221 million in revenue, a 25.5% increase year-over-year.
- Honor of Kings ranked second globally with $204.8 million in revenue, also achieving 25.5% year-over-year growth, with 95% of its earnings originating from China.
- Fate/Grand Order and Knives Out both reached record-high monthly revenues in August 2020, earning $163 million and $79.5 million respectively.
Pokémon Masters EX Catches $75 Million Player Spending in First Year
Pokémon Masters EX achieved $75 million in global player spending during its first year of operation, establishing itself as the second-highest grossing mobile title within the Pokémon franchise.
- Pokémon Masters EX generated $75 million in player spending during its first year, making it the second-highest grossing mobile title in the Pokémon franchise.
- A major content update and rebranding to Pokémon Masters EX on August 27, 2020, triggered a four-fold increase in weekly revenue to $5.4 million.
- Japan was the primary revenue driver for the title, accounting for $39.3 million or 52.7% of total first-year spending, followed by the U.S. at $17.5 million.
Top Mobile Games by Worldwide Revenue: June 2020
The mobile gaming industry experienced significant revenue growth in June 2020, driven by strong performances from established titles and successful regional expansions.
- Tencent's Honor of Kings was the highest-grossing mobile game worldwide in June 2020, generating over $193 million in revenue, a 50.4% increase year-over-year.
- PUBG Mobile ranked second globally with $168 million in revenue, achieving 12.8% year-over-year growth with 53% of its earnings coming from the Chinese version, Game For Peace.
- Supercell’s Brawl Stars reached its highest-grossing month ever at $84 million—a 300% increase from June 2019—following its launch in the Chinese market.
Pokémon GO Surpasses $3.6 Billion in Lifetime Revenue
Pokémon GO has solidified its position as the dominant force in the location-based mobile gaming sector, surpassing $3.6 billion in lifetime global player spending as of its four-year anniversary in July 2020.
- Pokémon GO has surpassed $3.6 billion in lifetime global player spending four years after its July 2016 launch.
- The game generated $905 million in 2019, marking its most successful year to date and surpassing the $832.5 million earned during its 2016 launch window.
- H1 2020 revenue reached $445.3 million, putting the title on track to match or exceed its 2019 record despite global pandemic-related lockdowns.
Top Mobile Games by Worldwide Revenue: May 2020
The mobile gaming industry experienced significant revenue growth in May 2020, driven by sustained player engagement during global pandemic-related lockdowns.
- PUBG Mobile was the top-grossing mobile game worldwide in May 2020, generating over $226 million in user spending and achieving 41% year-over-year growth.
- Honor of Kings ranked second globally with $204.5 million in revenue, marking a 42% year-over-year increase, with 95% of its earnings originating from China.
- Pokémon GO experienced its strongest revenue month since September 2019, earning $82.2 million in May 2020, a 45.5% increase year-over-year attributed to pandemic-related gameplay adjustments.
Top Mobile Games by Worldwide Revenue: March 2020
The primary objective of this analysis is to identify the highest-grossing mobile games worldwide during March 2020.
- PUBG Mobile was the top-grossing mobile game worldwide in March 2020, generating over $232 million, which is more than triple its revenue from March 2019.
- Honor of Kings ranked second globally with over $112 million in gross revenue, with 93% of its earnings originating from China.
- PUBG Mobile experienced its best month for user spending to date, marking a 21.8% increase over February 2020, driven by its second-anniversary event and potential shifts in consumer behavior due to the COVID-19 pandemic.
Pokémon Home Was Downloaded 1.3 Million Times in Its First Week on Mobile
The launch of Pokémon Home, a cloud-based storage service for the Pokémon franchise, achieved significant market traction during its initial week of availability in February 2020.
- Pokémon Home generated 1.3 million mobile installs globally during its first week following its February 12, 2020, launch.
- The service generated an estimated $1.8 million in user spending during its first week, driven by three subscription tiers priced at $2.99, $4.99, and $15.99.
- The United States led global adoption with 444,000 installs (34% of total) and 40.8% of total user spending.
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