Moshi Monsters
Game
Documents about Moshi Monsters
Deconstructor of Fun52 min
Segmentation Is Over. Long Live Personalization!
Traditional manual segmentation has become an obsolete framework for modern game development, failing to address the complexities of global scale and evolving privacy regulations.
- Manual segmentation is being replaced by machine learning-driven personalization, which uses contextual multi-armed bandits to create thousands of unique, real-time player journeys.
- Automated personalization systems typically increase player lifetime value by 8% to 15%.
- These automated growth strategies are most effective for titles that have reached a threshold of 25,000 to 30,000 daily active users.
Deconstructor of FunAug 2025
PocketGamer.biz43 min
Week in Mobile Games E57 - The solitaire gold rush and Finland's new immigration rules bite
The mobile solitaire genre has undergone a period of rapid expansion, with global player spending climbing to $470.2 million in 2023, nearly double the figures recorded in 2019.
- The SAG-AFTRA strike in the games industry has ended with a deal that includes a 15.17% pay increase, guaranteed minimums for digital replica use, and protections regarding AI-generated voice and performance work.
- Mobile solitaire games generated $470.2 million in gross player spending in 2024, a figure that has roughly doubled since 2019 despite a slight decline from the 2023 peak of $564.7 million.
- Disney Solitaire has significantly outperformed Candy Crush Solitaire in revenue, generating $25 million compared to $8 million despite both titles sharing a similar download volume of approximately 7.7 million.
PocketGamer.bizJun 2025
PocketGamer.biz7 min
Monetization of World of Warriors
World of Warriors, a mobile title developed by a dedicated team within Mind Candy, utilizes a multifaceted free-to-play monetization model centered on a complex in-game economy.
- World of Warriors utilizes a hybrid free-to-play model built on a card-based collection system, shifting away from the subscription-based structure used in Mind Candy's Moshi Monsters franchise.
- The game's economy is driven by a dual-currency system, featuring gold as soft currency and 'wild stones' as the primary premium currency.
- Premium wild stones are sold in bundles ranging from $3 to $100, with an intentionally low exchange rate designed to prioritize perceived value over the inflated currency figures common in competing mobile titles.
PocketGamer.bizJan 2015
Companies behind it
As the documents state it.