Monster Strike

N3TWORK's Neil Young on the first $10 billion mobile game

The mobile gaming industry in Western markets remains in its infancy, despite widespread smartphone adoption.

• The mobile gaming industry in Western markets is in its infancy and has the potential to expand to ten times its current size by evolving game design and monetization.
• The industry is expected to produce a single mobile game capable of generating $10 billion in annual revenue within a five-year horizon.
• Western developers are increasingly adopting sophisticated monetization systems pioneered by Asian companies like DeNA and Machine Zone to increase per-user revenue.

FY2015 Business Report

The Mixi Group’s fiscal year 2015 business report details a period of transformative financial growth and strategic restructuring for the Japanese technology firm.

• Mixi Group achieved a major financial turnaround in FY2015, reporting ¥112.9 billion in net sales and ¥52.6 billion in operating income.
• The mobile game Monster Strike drove the company's fiscal recovery, reaching over 30 million cumulative unique device downloads by May 2015.
• The company restructured into two core segments: the Entertainment Business, focused on expanding Monster Strike as a global intellectual property, and the Media Platform Business.

FY2014 Earnings Result Briefing Session: Mixi

Mixi, Inc.’s fiscal year 2014 earnings briefing highlights a period of significant financial expansion driven primarily by the success of its smartphone-native game, Monster Strike.

Consolidated Financial Results for the Fiscal Year Ended March 31, 2015

The fiscal year ended March 31, 2015, marked a transformative period of hyper-growth and financial recovery for mixi, Inc., primarily driven by the explosive success of the mobile title Monster Strike.

• Driven by the success of the mobile title Monster Strike, mixi, Inc. achieved a net sales surge of 828.9% to ¥112.9 billion for the fiscal year ended March 31, 2015.
• The company transitioned from a net loss in the previous year to a net income of ¥32.9 billion, with cash reserves increasing nearly fourfold to ¥65.4 billion.
• The Entertainment Business segment became the primary growth engine, with segment sales rising from ¥3.3 billion to over ¥102.2 billion.

Mixi FY2014 Third-Quarter Earnings Results Briefing Session

Mixi, Inc. experienced significant financial growth during the third quarter of fiscal year 2014, driven primarily by the rapid expansion of its flagship smartphone game, Monster Strike.

Mixi FY2014 Second-Quarter Earnings Results Briefing Session

Mixi, Inc.’s earnings results for the second quarter of fiscal year 2014, covering the period from July 1 to September 30, 2014, demonstrate a period of significant financial expansion driven primarily by the success of the mobile game Monster Strike.

FY2014 First-Quarter Earnings Result Briefing Session

The fiscal year 2014 first-quarter earnings briefing for mixi, Inc. highlights a period of significant financial expansion driven primarily by the rapid adoption and monetization of the mobile game Monster Strike.

FY2014 Business Report

This business report details the financial performance and strategic pivot of mixi, Inc. for the fiscal year ending March 31, 2014.

• Driven by the success of Monster Strike, mixi achieved a 143.8% quarter-over-quarter sales increase in Q4 FY2014, successfully returning the company to profitability after a net loss of ¥227 million for the full fiscal year.
• Monster Strike became the primary revenue driver for the Content segment, reaching over 8 million users by June 2014 and securing the top sales ranking on the App Store following a national TV advertising campaign.
• The company set aggressive growth targets for FY2015, aiming for ¥40.0 billion in net sales and ¥10.0 billion in operating income.

FY2013 Earnings Result Briefing Session

The fiscal year 2013 earnings briefing for mixi, Inc. details a significant corporate turnaround driven primarily by the successful launch and rapid scaling of the smartphone game Monster Strike.

Consolidated Financial Results for the Fiscal Year Ended March 31, 2014

The fiscal year ended March 31, 2014, represented a period of significant structural transition and strategic reinvestment for the Japanese social networking and gaming firm.

• The company reported a net loss of ¥227 million for the fiscal year ending March 31, 2014, driven by impairment losses from liquidating Chinese subsidiaries and high tax rates, despite net sales of ¥12,155 million.
• Management projects a significant turnaround for fiscal year 2015, forecasting net sales to triple to ¥40,000 million and net income to reach ¥6,000 million.
• The mobile title 'Monster Strike' emerged as the primary growth driver within the Social Net Business segment, which generated ¥11,550 million in external sales.

Mixi FY2013 Third-Quarter Earnings Result Briefing Session

The fiscal year 2013 third-quarter earnings briefing for mixi, Inc. details a strategic pivot toward native mobile gaming and business revitalization, marking a transition from structural losses to profitability.

Mixi FY2013 Second-Quarter Earnings Results Briefing Session

The Mixi FY2013 second-quarter earnings briefing outlines the company’s strategic transition toward a smartphone-centric business model amidst a period of financial contraction.