FY2013 Earnings Result Briefing Session

Key insights

6 takeaways

01
Mixi, Inc. achieved a financial turnaround in FY2013, reporting 12.15 billion yen in annual sales and 480 million yen in operating profit, driven by the success of the smartphone game Monster Strike.See it on page 3
02
The fourth quarter of FY2013 was the primary driver of profitability, generating 5.79 billion yen in sales and 990 million yen in operating profit.See it on page 3
03
Monster Strike reached 6 million users by April 2014 and achieved top-tier sales rankings on both iOS and Android platforms.See it on page 12
04
Management projects significant growth for FY2014, forecasting 40 billion yen in annual sales and 10 billion yen in operating profit.See it on page 26
05
The company raised 6.5 billion yen through a public offering, bringing total assets to 26.49 billion yen by the end of March 2014.See it on page 4
06
Mixi is diversifying its business model beyond its legacy social networking service by investing in life event services, including photo book applications, wedding support, and recruitment platforms.See it on page 30

Summary

The fiscal year 2013 earnings briefing for mixi, Inc. details a significant corporate turnaround driven primarily by the successful launch and rapid scaling of the smartphone game Monster Strike. After experiencing losses in previous quarters, the company returned to profitability by the end of the fiscal year, reporting annual sales of 12.15 billion yen and an operating profit of 480 million yen. The fourth quarter was particularly transformative, contributing 5.79 billion yen in sales and 990 million yen in operating profit, marking a sharp recovery from the negative performance observed in the third quarter.

The company’s financial position was further bolstered by a public offering that raised approximately 6.5 billion yen, increasing total assets to 26.49 billion yen by the end of March 2014. This capital infusion and the success of Monster Strike—which reached 6 million users by April 2014 and secured top-tier sales rankings on both iOS and Android platforms—have allowed the company to pivot its strategic focus toward content-driven growth. While the legacy social networking service (SNS) mixi continues to undergo optimization, the company is actively diversifying its portfolio through investments in life event services, such as photo book applications, wedding support, and recruitment platforms.

Operational methodology throughout the period involved aggressive marketing, including nationwide television commercials and digital promotions, alongside internal restructuring to improve profit margins. The company is currently prioritizing the development of new business units and the international expansion of its core gaming assets. Looking ahead, management has issued an optimistic forecast for fiscal year 2014, projecting annual sales of 40 billion yen and an operating profit of 10 billion yen, reflecting confidence in the continued monetization of its content and the scalability of its diversified business model.