FY2014 Earnings Result Briefing Session: Mixi

Mixi, Inc.’s fiscal year 2014 earnings briefing highlights a period of significant financial expansion driven primarily by the success of its smartphone-native game, Monster Strike. The company reported a substantial increase in annual sales to 112.9 billion yen, a sharp rise from 12.1 billion yen in the previous fiscal year. Operating profit reached 52.7 billion yen, compared to 480 million yen in the prior year, marking a successful pivot toward high-growth entertainment content.

The company’s business structure is divided into two primary segments: Entertainment, which focuses on smartphone games, and Media Platform, which encompasses B2C and C2C services such as Find Job!, youbride, and the newly acquired Ticket Camp. Monster Strike serves as the primary revenue engine, with quarterly sales exceeding 40 billion yen by the final quarter of the fiscal year. This growth necessitated increased investment in outsourcing, settlement fees, and aggressive marketing campaigns, including nationwide advertising and strategic tie-ups with popular media franchises.

To sustain this momentum, the company is pursuing a strategy of portfolio diversification through M&A and the development of new in-house services. Recent acquisitions, including MUSE & Co. and Hunza, Inc., reflect an effort to expand into fashion commerce and ticket flea-market services. Furthermore, the company is investing in eSports initiatives, such as the spin-off game Monst Stadium, to increase user engagement. Looking ahead to fiscal year 2015, the company projects continued growth with an estimated sales target of 185 billion yen and an operating profit of 80 billion yen, supported by a commitment to maintaining service safety through rigorous monitoring and anti-cheating protocols.