Monster Hunter
Game
Documents about Monster Hunter
Report8 pages
Plan Your Chart-Topping Game Launch: Monster Hunter Case Study
The case study demonstrates how Capcom leveraged Stream Hatchet’s campaign platform and Sideqik’s influencer-management tools to create a viral cultural moment for the launch of Monster Hunter Wilds.
- Capcom’s Monster Hunter Wilds launch campaign generated 5.03 million earned-media views and achieved a 7.1 percent engagement rate on earned content.
- A 12-hour marathon stream featuring iShowSpeed positioned him as the fifth-most-watched creator for the game on launch day.
- The campaign utilized a multi-platform strategy across YouTube, TikTok, Instagram, and Twitch, resulting in an overall engagement rate of 3.2 percent.
Stream HatchetJan 2025
Report100 pages
Capcom Annual Report 2010
The 2010 fiscal year represented a period of significant financial contraction and strategic realignment for Capcom.
- Capcom experienced a significant financial downturn in fiscal year 2010, with net sales dropping 27.3% to 66.8 billion yen and net income falling by 73.1%.
- The company is pivoting to a 'Single Content, Multiple Usage' strategy to leverage core IPs like Resident Evil, Street Fighter, and Monster Hunter across consoles, mobile, and online platforms.
- Management implemented a new matrix management structure and separated CEO and COO roles to improve operational accountability and decision-making speed.
CapcomJan 2010
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