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Marvel Contest of Champions

GameBy Kabam Games, Inc.

Documents about Marvel Contest of Champions

Cover of From Artist to CEO | Concept Art House Origin Story and Inside Tour
19 min
GameMakers19 min

From Artist to CEO | Concept Art House Origin Story and Inside Tour

Concept Art House is a high-end art service provider for the gaming industry, specializing in concept art, illustration, 3D modeling, and marketing assets.

  • Concept Art House, founded in 2006, has scaled from a six-person team to over 70 staff members, providing art services for major clients including Blizzard, EA, Sony, and Wizards of the Coast.
  • The mobile gaming sector drives 70% of the company's output, with production budgets for individual mobile titles now reaching as high as $40 million.
  • The studio operates a distributed business model with a San Francisco headquarters and significant production facilities in Shanghai, utilizing Jira, Shotgun, and Basecamp to manage international workflows.
GameMakersJun 2019
Cover of How Kabam is looking to crack China
21 min
PocketGamer.biz21 min

How Kabam is looking to crack China

Kabam’s strategy for navigating the global mobile gaming market centers on the necessity of "culturalization"—the deep adaptation of game systems to fit local preferences—rather than simple localization.

  • Asian markets including China, Japan, and Korea now account for over 50% of global mobile gaming revenue, yet remain dominated by local developers due to high barriers to entry.
  • Kabam’s strategy for market penetration relies on 'culturalization'—deeply adapting game systems like VIP features to local preferences—rather than simple translation.
  • To succeed in China, Kabam leverages local partnerships for distribution and regulatory compliance while utilizing its Beijing studio to maintain internal control over code and IP.
PocketGamer.bizSep 2015