Marvel Contest of Champions

An Analysis of IPs in U.S. Mobile Gaming

The analysis evaluates the influence of licensed intellectual property (IP) on the U.S. mobile gaming market during 2020, using Sensor Tower’s taxonomy and revenue data from the App Store and Google Play.

• Licensed IP titles represent only 9% of the U.S. mobile market but account for 23% of total player spending and 17% of all installs.
• Video game franchises are the primary drivers of IP revenue, contributing one-third of the total, followed by manga (13%), television (12%), and comics (10%).
• Action, shooter, and role-playing games rely most heavily on licensed IP, with these genres deriving 64%, 45%, and 47% of their respective revenues from such titles.