Forge of Empires
Game
Documents about Forge of Empires
Tencent, Playtika and SuperPlay shenanigans, further Google Play changes. Monopoly Go, MTG, more
The mobile games industry is currently navigating significant shifts in corporate ownership, platform accessibility, and market performance.
- Google has dropped its requirement for a 'registered app stores' program, allowing third-party app stores like the Epic Games Store to operate directly within the Google Play Store as of late July 2024.
- Tencent is reportedly in talks to acquire Superplay, the developer of Dice Dreams and Domino Dreams, for up to $1.5 billion following the studio's significant performance growth under Playtika.
- MTG reported Q2 group revenue of $306 million with a 24% profit margin, driven by Raid: Shadow Legends, which earned $111 million, while direct-to-consumer revenue grew to 38% of total group income.
Panel: Browser Renaissance: Can Web Games Be The Driver For Growth?
The browser gaming sector is undergoing a significant renaissance, driven by the strategic necessity for mobile publishers to diversify distribution channels and circumvent the restrictive policies of mobile app store ecosystems.
- Web gaming is evolving into a critical distribution channel for mobile publishers to reach new audiences, particularly younger demographics, without the friction of app store installs.
- Third-party platforms like Crazy Games allow mobile developers to validate game performance and audience interest on the web before investing in proprietary web-based infrastructure or marketing.
- Modern web gaming infrastructure has matured significantly, with reliable payment providers like Xsolla enabling secure in-app purchases that build user trust comparable to mobile environments.
Innogames’ Strategy To Extending The Lifespan Of Legacy Games
InnoGames sustains the long-term viability of legacy titles like Tribal Wars and Forge of Empires by shifting from traditional channel-based marketing toward a model of deep, game-specific alignment.
- InnoGames structures its User Acquisition (UA) teams by specific game titles rather than by marketing channels, ensuring closer alignment between product development and marketing strategy.
- The studio utilizes a predictive modeling system that forecasts revenue and user metrics with approximately 95% accuracy for a three-month horizon, allowing for agile adjustments to game features and marketing spend.
- Rather than attempting to combat power creep, InnoGames embraces it as a core design strategy to create a 'content race' that provides more opportunities for live-ops events and player rewards.
Top recruiter at InnoGames explains its strategy for snatching up talent
InnoGames maintains a sustainable, steady growth strategy, hiring approximately 100 new employees annually to ensure that new personnel align with the company’s culture and technical requirements.
- InnoGames maintains a controlled growth strategy by hiring approximately 100 new employees annually to ensure cultural and technical alignment.
- The company receives roughly 1,000 job applications per month, making demonstrated passion and personal projects the primary differentiators for candidates over standard technical qualifications.
- To overcome the competitive Hamburg labor market, the company utilizes an international recruitment strategy involving global industry events, LinkedIn, and specialized headhunters based in the UK.
Companies behind it
As the documents state it.