FIFA Mobile
Game
Documents about FIFA Mobile
Article
EA Mobile: Can the Giant Climb to the Top?
EA Mobile has grown into a slowly expanding billion-dollar business since 2015, yet it has not broken into the top 10 mobile publishers and underperforms its potential.
- EA Mobile has failed to break into the top 10 global mobile publishers, despite its significant resources and IP portfolio, because it relies on a console-style release model rather than the mobile-first strategy of continuous live operations.
- EA's mobile download growth has stagnated, with 2017 projected to be the first year of year-on-year decline due to a lack of new free-to-play releases in the first half of the year compared to six launches in the same period of 2016.
- While 2016 revenue grew by over 33% driven by 'Star Wars: Galaxy of Heroes' and 'Madden Mobile', growth slowed in early 2017 as major titles like 'Plants vs. Zombies Heroes' and 'FIFA Mobile' failed to meet performance expectations.
Deconstructor of FunAug 2017
Article
NBA Live Mobile: Why EA Can't Replicate Madden Mobile's Success
EA's NBA Live Mobile, nearly a year old, underperforms despite the strength of the NBA brand.
- EA's NBA Live Mobile has struggled to achieve the consistent top-20 grossing performance seen by Madden Mobile, peaking only at #39 on the iOS top-grossing charts during the NBA playoffs compared to Madden's #2 ranking during the NFL playoffs.
- The core 'EA Sports Mobile Playbook' relies on five pillars: a 'Hero's Journey' meta-goal of building an ultimate team, gacha-based card collection, live events, social features, and a controversial end-of-season user reset.
- Continuous, high-precision gameplay—a staple of console titles like NBA 2K17—translates poorly to mobile touch interfaces, creating an inferior user experience compared to console and PC platforms.
Deconstructor of FunJun 2017
Article
Top Mobile Games of 2016: Pokémon GO Conquered Clash Royale
Mobile games remained the dominant force in app store monetization in 2016, accounting for more than 80 percent of Apple App Store revenue and 90 percent of Google Play revenue.
- Worldwide mobile game revenue reached approximately $7.5 billion in Q4 2016, representing a 70% year-over-year growth compared to $4.4 billion in Q4 2015.
- Mobile games accounted for over 80% of all revenue on the Apple App Store and 90% of revenue on Google Play throughout 2016.
- Pokémon GO became the highest-earning new launch of 2016 and the year's most-downloaded game, setting records for the biggest launch in mobile history.
Sensor TowerJan 2017