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Angry Birds

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Documents about Angry Birds

Cover of Monetizer: Tank Nation
15 min
PocketGamer.biz15 min

Monetizer: Tank Nation

Tank Nation, a debut title from US-based startup Wormhole Games, is a turn-based artillery game that blends traditional trajectory-based mechanics with a free-to-play resource management economy.

  • Tank Nation by startup Wormhole Games utilizes a hybrid model that combines skill-based artillery combat with free-to-play resource management.
  • The game employs a dual-currency system featuring 'Bolts' for soft-currency component upgrades and 'Gems' as the hard currency for real-money purchases.
  • Developers implemented a tiered pricing model for Gems, offering better value ratios to incentivize larger real-world financial transactions.
PocketGamer.bizNov 2013
Cover of Team iKnow talks culture clash
5 min
PocketGamer.biz5 min

Team iKnow talks culture clash

The development of the mobile puzzle platformer The Unknown serves as a case study in cross-cultural collaboration within the independent game industry.

  • The development of the mobile puzzle platformer 'The Unknown' serves as a case study in cross-cultural collaboration between students from the Communication University of Beijing and a Scottish ambassador.
  • The project successfully synthesized Chinese aesthetic sensibilities with Western design perspectives to create a physics-based gravity-manipulation game targeting the casual mobile market.
  • Initial development faced significant setbacks, including a forced abandonment of the original game engine during the first week due to language barriers and coordination failures.
PocketGamer.bizAug 2013
Cover of My first call at Rovio was to NASA says marketing director Marja Konttinen
3 min
PocketGamer.biz3 min

My first call at Rovio was to NASA says marketing director Marja Konttinen

Marketing strategy for a globally recognized intellectual property like Angry Birds requires a hybrid approach that balances internal business development with high-profile external partnerships.

  • Rovio’s marketing strategy for Angry Birds prioritizes unconventional, high-profile external partnerships over traditional advertising to reach demographics outside the core gaming community.
  • The partnership with NASA for Angry Birds Space serves as the primary model for integrating non-gaming entities into interactive entertainment to differentiate the brand from competitors.
  • Marketing at Rovio functions as a hybrid of account management and creative business development, focusing on securing partnerships that provide mutual value.
PocketGamer.bizJun 2013
Cover of The Finnish Games Industry 2010-2011
Report13 pages

The Finnish Games Industry 2010-2011

The Finnish games industry underwent a period of rapid expansion between 2010 and 2011, transitioning from a post-recession recovery phase into a state of hyper-growth.

  • The Finnish games industry experienced rapid growth between 2010 and 2011, with annual turnover increasing from approximately €105 million to €165 million.
  • The sector's economic expansion was primarily driven by a strategic pivot toward mobile platforms and digital distribution, highlighted by the global success of Angry Birds.
  • The industry is highly export-oriented, with 85 to 95 percent of total revenue generated from North American and Western European markets.
Neogames FinlandMay 2013