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PocketGamer.biz30 Jan 2014

There's a huge opportunity in Asia reckons Applifier's Mika Kuusisto Applifier

Key insights

6 takeaways

01
Asian mobile gaming markets represent the primary strategic expansion focus for developers and service providers in 2014 due to significant growth and user acquisition potential.
02
Gameplay recording services that enable users to share high scores and personal reactions on social media are essential tools for driving organic growth and community building.
03
Video advertising networks remain a critical component for monetizing traffic and executing effective user acquisition strategies.
04
Successful entry into Asian markets requires navigating complex, localized dynamics that necessitate careful planning and dedicated resource allocation.
05
Industry events are increasingly utilized as hubs for talent acquisition, allowing established companies to identify and connect with independent developers.
06
Collaborative initiatives like pre-conference game jams are being prioritized to bridge the gap between creative talent and the business expertise required to scale in a global market.

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Transcript

my name is Miko I'm from appar we do is we have uh every play Replay sering product that actually enables game to catch up the uh or to record the game play so which then is kind of cool fact where you can PRACK your friends you know post your face post your high scores to Facebook and stuff like that and uh it's pretty cool free for developers and uh you know contact me if you want to have more information the other thing we do is our video you know at Network which is where we drive user requisition where we monetize traffic for a lot of the partners today and uh and a lot of you know us already but uh you know more information can for me I I didn't have a chance to spend too much time unfortunately but I I met you know I was following a few things there and I was in the panel afterwards and I met you know for example the guys who won some of the awards and really

amazing stuff that is so I really like the indie track it's really incred coming uh we wanted to do is really of course we meet lot of the develop we work with lot of the people from the industry also we want to learn from the best see some of the presentations he the talks there's a lot of high quality people we know you know from the industry already and we also made a lot of new developers crazy crazy creative ideas that actually we really love so our aim was really actually to do that learn from the best you know mingle with the industry and and get us of course our brand across the the the B uh one of the challenges is is is is definitely you know we we still need to find great people you know to help us to grow the company and one of the challenge for sure and one of the biggest opportunities I think in 2014 is definitely this Asia so is me meets best so looking into Asia as many of our

friends are looking into a lot of the Pu a lot of devops huge opportunities out there we believe on that and you know we preparing our plans to do that we growing our business there and we know it's not going to be easy so it's going to be at same there's huge opportunity but it's also going to be a great challenging I mean there's there's few things overall this we very happy with even it's very good for us you know we're very happy uh one thing I've been discussing with a couple of guys here before today is that uh some sort of a game Jam or something can we integrate that to this kind of event where for example before the before the actual conference starts there a game chat people actually creating games you know 48 Hours 24 hours and showing what they got to do what they they end up with during this conference you know getting industry experience to come in keep their opion I think that's something I'll be talking with you guys I'm not sure if it's doable but it's one of the ideas you know giving a game more chance for Indies actually and and develops to

be really very creative getting their work out of you know in front of the whole you know expertise of the industry

Summary

The mobile gaming landscape in 2014 presents a significant expansion opportunity within Asian markets, serving as a primary strategic focus for developers and service providers alike. While the region offers immense potential for growth and user acquisition, successful entry requires navigating complex challenges and localized market dynamics. Industry participants are actively preparing expansion plans to capitalize on this demand, acknowledging that while the scale of the opportunity is substantial, the execution will require careful planning and dedicated resources.

Technological integration remains a critical driver for developer success, particularly through tools that enhance social engagement and user acquisition. Gameplay recording services, which allow users to share high scores and personal reactions across social media platforms, serve as essential components for modern mobile titles. These tools, often provided free to developers, facilitate organic growth and community building. Simultaneously, video advertising networks continue to play a vital role in monetizing traffic and driving user acquisition for partners, reinforcing the importance of integrated marketing and engagement solutions.

Industry events serve as vital hubs for professional development, networking, and talent acquisition. Beyond brand visibility, these gatherings provide a platform for established companies to connect with independent developers and identify emerging creative talent. There is a growing emphasis on fostering innovation through collaborative initiatives, such as pre-conference game jams, which allow developers to showcase their work to industry experts. By prioritizing these collaborative environments, the industry aims to bridge the gap between creative talent and the expertise required to scale successful gaming businesses in a competitive global market.