And this is my favorite feature of the game. So you literally play Heroes of Mind and Magic.
Oh yes. Nice. [laughter]
That's my favorite hero.
That's perfect. Yeah.
So you just go around and like you go and you kill stuff and you you know open chest, get experience and all these other things.
That's amazing, man.
And and this is like a guild mechanic. It's 4 a.m. and we're rolling the dice. Mate drops knowledge made of golden eyes [music] with ads making those coins rise up worlds chasing the sky. We're the two and a half gamers the midnight crew talking UA advers and [music] game design too. Mat feeling shak bringing the insight. We're rocking those vibes till the early daylight master eyes on the prize tracking [music] data through the cyerspace skies. Felix stacks colors like a wizard in disguise. Jackup craft realms with lift to [music] the high. Two and a half gamers talking smack. Slow hockey stick got your back. Ads are beautiful. They like the way. Click it fast. Don't delay. Uh-huh. Uh-huh. Uh-huh. [music]
Uh-huh.
I mean, [music] now we're going to be grumpy. You were grumpy before.
You were grumpy in the other episode.
Yeah. Yeah. We can we can be grumpy here. But before we go grumpy, uh, my name is Batancharic.
I'm Felix Robert and I'm
And we are.
Yeah. And we can leave. We can leave now because we're going to talk about Dragon Traveler, which is a great game full of wuss and it's making [ __ ] of money.
Let's start. Let's start maybe with the numbers.
Wait, wait, wait. So, I need to say we were against this recording with Felix.
Try to wash your hands now.
No, no, no, no, no, no, no, no, no, no. But
too late, man.
No, no, no. It's fine. It's fine. It's fine. It's fine. No, I'm I I want to say because I'm I'm kind of writing this modern UA article and I'm saying like UA people or anyone in the industry needs
to know the industry through by through just all corners and this is one of the corners we don't like but we need to know what's happening there and this is learning experience for us as well. So let's let's let's start with that. Always when we do these waifu games, there's always one really clever mechanic that's new and that's actually quite
There's a lot of clever mechanic here. There's a lot. This game is not making also very excited.
[ __ ] ton of money because of nothing.
Okay, maybe let's let's first go through numbers so we can justify.
Oh, hello. Hello there. I didn't see you. Thank you very much for coming to this episode. Uh, it's brought to you by our sponsors PVX Partners, the simplest and most effective credit line for marketing. If you're scaling your business uh and need funding, here's the deal with PVX partners. You can grow your game easily and your business. There's no equity dilution. You can repay as you get paid and it's flexible and fully tailored to your growth. So,
you can secure funding in 30 days and get a term sheet in just 24 hours. Don't you wait. Take control of your UA budget without giving away uh a piece of your company. Visit pvxpartners.com and uh see how they can help you grow your game faster and stronger. Don't wait. Go to pvxpartners.com.
Why? Because you won't be that grumpy. You will be that grumpy for the rest of the episode.
I saw the I saw the creatives. I know exactly what we are going into. That's fine. [laughter]
Yeah. So,
it's going to be grumpy. It's just going to be very I mean, whatever. Dragon Traveler by Gameree Entertainment, which I, by the way, didn't even look at what the portfolio is. Yeah, it's just this. So, thank you very much. Uh, could be just like one of those accounts. Anyway, this is an idol RPG and we were talking about idol RPGs being in great pinch because all of their traffic is pretty much being suck out by Forex because Forex is using idle RPG as the fake on
boarding. And these guys are the ones that are actually killing it together. for the change of [ __ ] tone of voice. Oh my god.
Together with Maple Story, the new game, which I still cannot [ __ ] play because it's not released in Slovakia. It seems like they literally didn't release it.
No, it's it's not on iOS in Slovakia either. I was trying to look it up and
I guess they just like hate us, man. Like they just like because it's in Czech Republic.
No, no. Yeah, it's go to Czech Republic and [ __ ] play the game.
Yeah, [snorts] we'll get to it. Anyway,
I'm I'm going to play the game. Dragon Traveler for now is the most downloaded game in the category. Plastic
in Slovakia.
It's not in Slovakia. [laughter] Revenue-wise, the Maple Story game is still killing it. And I'll get to it later finally against my nemesis because doing like 1 million a day constantly, one and a half million a day constantly. So, it's like, well,
we should talk about
Yeah, we'll talk about when they're going to do we're going to do two and a
half. But the but the big difference between them and this game is that uh
Dragon Traveler don't talk about this game. You will you will get your shot. Don't worry. Don't worry.
This is South Korea driven. That's what I'm saying.
Yeah.
This this other game is not.
So Dragon Traveler uh is a little bit smaller than that of course, but it's still doing like 500k a day, 300, 400 easily.
Is it the traveler that is riding a dragon? You are the dragon actually. You can change into dragon. Uh but the country revenue is the kicker where US is the first one over South Korea. It's 32%
Asians and US
US and Asians. The other ones Asians and US
ABCs American born Chinese. That's who's buying man. Like it's not like I've seen the creatives. It's like
Yeah. Anyway, we have a typical download curve in idle RPG, which means it's going to be sharp fin and then flat.
Ah, it's a kind of a slope.
Yeah, like it's usual.
Nice slow.
Again, there's pretty heavy dau. I mean,
it's pretty heavy. No data.
Yeah, heavy no data because this is very fresh actually. So, this just launched on January 13. So, it's actually
fresh.
My other
ah new light bomb grenade.
Yes. to match
to match the unicorn.
To match the vibe to match the vibe.
Okay. Anyway, so this is still big and is the second one in the category. So, we're going to talk about this now.
Yes.
Let's talk about the actual game. So, the big difference immediately when you see between idol RPGs is that they're heavily using 3D space and the map. So compared to something like AFK Arena, like if I go here and just click challenge, uh it kind of moves you directly on these nodes which would be like the saga map on AFK Arena. So you have this very nice idle requirement, idle uh environment of 3D space. You
have the typical battle here. It's all auto play pretty much. We have like three types of speedups. We have the combat that can be auto automatic. The interesting part which is the first innovation that will be a lot is that if you see here let me slow it up a little bit is that we have the abilities of our characters they are being on cooldown which is kind of similar to FK arena but we have this loading bar on the bottom which is basically a mini clash royale is being played here where the abilities actually cost the mana and this order that you have is your priority order that you can change meaning that the ones on the left are ones that being used first and then there's the next one. Moving on again, uh the battles can be speed up. The other very good feature which they implement which I never seen ever is this which is called confirm. After switching out, you will return to the main interface and the beta will automatically progress in the background
and skip main story.
You don't need to even watch it or play.
Yes. And on top of it, you can go play other modes in the meantime.
So if I want to go, you know, like endless tower ruins
or any other mode, I can now play two modes at the same time, which is the first time I seen this in the idol RPG, which is perfect because this is idle RPG, which means it's played by doing nothing. So yeah, that's
is this the same uh hero selection or the different one because you're already battling with them in the
No, I'm I'm battling in the meantime. So you see here there are these blades which which says that like I'm battling a different battle in the meantime. And this is another one.
Sure, but it's different uh uh no same squad. Same squad but different mode. This is the infinite tower and
Yeah, but how can you do how can you use the same squad in two different modes? Because you can
because normally would be able to do
them in in in like one by one
one one. Yeah. But wouldn't it be better because then you need
we have different things for this if you're asking like how to enlarge your collection drivers.
Exactly. Yeah. Yeah. Yeah.
Different modes. But still we can play this like it is that basically stuff is being played in the meantime and it goes like for instance just today I was uh I I did it the other way around. I let it play the tower and then I went to the the main saga and was doing some things here and it went through like 50 50 floors itself.
So that saves a lot of time. Um yeah, the game looks gorgeous. Like there's like lots of these animations all of like a lot of uh cinematics and all these other things. Um there's the usual setup of you know we are collecting heroes uh that are then like the characters that we have. Most of them are waifuss, but there's also some male characters, but mainly waifuss. So, so yeah, [laughter]
this is a this is a waifu game. Uh the
most telling sign why this is a waifu game is actually the summoning animation, which I'm going to show you right now, which literally starts like this. Oh my god. [snorts]
Yeah. So, Oh, there we go. That was I think on a on a timer anyway. Yeah, but I guess I didn't.
How interesting would this game be to you, Jakob, if there weren't boobs on the waifuss?
Uh, it could be like it's normal idol RPG like idol heroes and similar stuff. I played that also a lot like you know it's again this is driving mainly the Asian audience man because like it's anime and like all these other things like if if it would be only you know just like boobs and stuff you would put this on western kind of themed women and you know it's not driving the western audience otherwise you would have these RPGs here. So, it's mainly the Asian thing. Uh, but again, as I said, you see that it's mostly driven by US revenue still.
Did anyone say web revenue? Oh, yeah.
This episode is brought to you by Fastpring, the no drama D2C partner that's been scaling with mobile publishers for over 20 years. They're fast growing, profitable, and seriously reliable, which is more than you can say about most vendors in this space. Anyway, whether you're launching a new web store, replacing your current D system, or adding a backup plan, Fast Spring is here for you. Visit fastspring.gg to set up your web store today. Fastpring.gg. Hello, Fast Spring. Thank you very much, guys, for sponsoring this episode.
Then we have lots of events as usual, [snorts] like lots of stuff. You have these like monopoly style events where again you get like a lot of rewards, lots of things, da da da da da. So that's there. They have pretty heavy live ops already.
Yeah, let me get out of this finally. Um, then we have the adventure stuff which is quite interesting again because it actually moves us on the map and let us kind of like interact a little bit with the environment and stuff around it. So, by the way, it's fully voice over in Japanese and like again giant giant production value. And then yeah, as I said like some more kind of clickables and stuff like that. Oh, there's even a transition. Yeah, there's a battle. Ooh.
What?
Nothing. I was just I just want to make uh Felix a little bit more entertained.
I just don't I don't get it. Like,
what do you mean?
Why would you sit and look at this?
It looks gorgeous.
I mean, I'm in Yeah, I'm with Jakup on this. Maybe
I'm the boomer here. Now,
you have you have the game of increasing numbers, man. Like, your characters get stronger. It's the power fantasy game.
So that's that's the first thing. Of course, the most important thing of the whole game is idle mechanic, which also has some innovations because idle mechanic is the one where you literally sit in for 24 hours and just call like stuff like this. That's it. But then you have also the quick one which is like just you know skip instantly 120 minutes. And this is the very interesting thing. Worried that quick patrol rewards will be worth more later? Don't worry. after patrol rewards are boosted. Reclaim the difference here. So this is one of the biggest problems of idle RPGs where your economy output increases as your level increases. Therefore, why would I do this now if later like those next two hours or you know 2 hours in the evening will be just better. So they have literally this mechanic on monetization where if I activate it, I can reclaim the difference.
It's so interesting. I got blurred as well. [ __ ] Oh my god.
So they have it.
This is very big innovation in idol RPG as for the monetization and like how it works because again it's an Excel sheet and their Excel sheet is just better in a way and it's more stable and more friendly. So that's there. And then we have one of my favorite features that these guys have. Yeah, they have the guild boss and all these other things. I am not going to go against the dragon again today, but they have this thing called guild expedition. And this is my favorite feature of the game. So you literally play Heroes of Might and Magic.
Oh yes. Nice. [laughter]
That's my favorite heroes.
That's perfect. Yeah.
So you just go around and like you go and you kill stuff and you you know open chest, get experience and all these other things.
That's amazing, man.
And and this is like a guild mechanic.
So you can also check other guild members on the map or like stuff like that. It's perfect.
So yeah. Um, so they have also that they have a [ __ ] ton of modes which I'm going to show you immediately.
So you can just put this on and then you
just plays in the background.
Yeah, like you can play heroes and in the meantime your idol RPG is being played itself.
Nice. The biggest selling factor of this game is that you don't have to play it.
See this is the map basically.
So you can just play this.
Yeah, you can just play this.
No, this would I would play this.
See, it's really good. And as I said like it's typical hero stuff. They even have the same things like you remember that uh where was it? I think I saw it now. Asian experience tree from here.
Yeah, that's exactly the same. Yeah. Yeah, that's the same thing.
That's the same thing.
There's the monument. This kind of
Yeah. All these things from the map. They have there's the city where you to heal. There's other players there. Chests and all like whatnot. Like everything is just so good. So you can do this then. And on top of it, of course, you know, you can lend your characters to other heroes. Like this is also one of the most common way to progress in idol RPG. Then once you get stuck, you get the characters from your
top best friends and like progress with them. So that's there, of course. Then there's PvP and like three different leagues of PvP or four or five, sorry. So yeah, lots of them and you unlock them somewhere later. Uh then there's adventure and adventure is like [ __ ] ton of modes. So you have as I said the tower. You have the conquest which is just get daily resources by you know sweeping or just fighting through it. You have stuff like rift of the divine which is their rog light mode where you go through a map and again you do rog light stuff in a typical fashion in FK arena. This is called dark forest. So again like uh
where's the gacha? I haven't seen any gacha yet. Oh, you haven't seen the one where he tripped and then stuff got summoned. [laughter]
Yeah. Which one?
So, so focus on different things. [laughter]
Yeah.
Yeah.
Well, it's kind of Yeah,
kind of obvious.
Yeah.
I can just put one more for you. No
worries. But
so this is the gacha. This is the limited banner
to actually get uh Yeah. more characters uh that are currently on on the roll which we didn't get now. But again, they're pretty pretty let's say generous PT timers just 50 summons because these characters can be upgraded and uh star upgraded much more further. So for instance,
you already have have that
what fire lady.
Yeah, I have that fire lady. I got it was 40 40 PT. So, like I just I don't know if there has like 50/50 on the first one and then guaranteed one, but I guess maybe I got lucky. Don't know.
Uh,
of course you got lucky as usual.
Yes, I guess so. Yeah.
Yeah,
you are very lucky when it comes to gacha draws.
Yeah, gotcha. That's my main thing, man.
Gotcha.
Uh, then we have our character. This is the the character of the story, which we can, by the way, switch gender at any time. Uh,
thank God that I I would do that immediately.
Yeah, he looks too much like me. Then
what you do is like you change into dragon and again it just like buffs your units and you have like different types of dragons here like uh green whatever blah blah blah blah blah we can upgrade the guy so on so forth. Yeah. And uh yeah so that's that's there. Uh
how do they get users? Is it like offline marketing you think or people just know or
I guess people also know probably because this is definitely not something that uh that they got out of the bat immediately. So there was no soft launch. So you see that there was probably beta or something. Uh the other very important interesting thing is also the main hero character of the story. This girl that you have seen it here and she basically changes from rare to super rare to super super rare uh by having less and less clothes basically as you level her up
obviously. So so that's there and then um yeah I think friends we asking that.
So that's the typical mechanic of like you having friends and then sending them the hearts and like all these other things because your friends again can give you like a strong character boost or whatever. So I guess somewhere there later. And then we have like the typical shard system which means that you know we are unlocking characters also through shards not just through like main drops. So eventually you get them which is the let's say the less punishing equivalent of the Asian gacha which you don't have just like either you have it or you don't have a binary situation you can have the shard and again progress through that. For instance, there's the event for the top one of the top tanks
top tanks in the in the game which again we're slowly getting through the shards here. The interesting thing is again you have these typicals like day one, day three, day seven mission event. Yes, the same thing that hobby has always.
Again, interesting thing which is here is that each of the days also give you new offer pack which is for hard
currency. Not uh
which of these mechanics do you think we're going to see in midcore or hardcore games in the west?
So, I really like the I I I really like the automation of like being able to play two modes at once. That's like amazing. Other than that, uh there's not that big of a difference. Like this idle RPG thing that they have with like claiming the difference is also really good. But again, that's hardcore idle RPG stuff. Normal people or normal games don't really need that. And then you have Oh, yeah. Yeah. This this thing this thing I wanted to show you this one. Was it treasure heist? Yeah. Yeah. Yeah. So, this is the thing that Matthew was asking. Yeah. Why do we drive blah blah blah? So they have actually hard
No, I was asking why why do you use the same squad?
You could be using two different squads. Yeah, exactly. Yeah, because they have the they have the AFK arena bounty system. It's called dispatch which is like send heroes on a mission and yeah,
oh, there's already one one back.
So yeah, in seven minutes like they they return and you can only use them once. That that's like one of the mechanics. But the adventure one
we are going to be finished by seven minutes already hopefully.
Yeah. [laughter] So the this one again they will not make how how do you drive incentives in a PVE game is that you either do soft or hard requirements. Soft means that let's say you're going against mobs which have like melee immunity which means you don't really you can't really use melee units. You need to use magic units or range whatever. But you can still do melees that they die horribly because they do [ __ ] That's the soft one. They let you enter the mode. Or there's the hard one which is like we don't even let you enter the mode and you just need to bring stuff that we want for you to upgrade which is this case currently because we have this treasure heist for instance only mele characters may be deployed. So if we go here
mele luminaries
yeah so we have this kind of a whatever setup and you see that if I go here I can only use these two because these are
my mele guys pretty much and that's it. So you cannot do [ __ ] about it. you literally need to level the other guys otherwise you just can do anything about it. So they have pretty hard requirements on these and like again it's pretty telling that their PV incentives are very good but also the game as I said is very enjoyable as for an idle RPG because like one of the biggest things that I always hate about idle RPG is just you just get stuck on timers forever and that's it like not really anything to do here. Whereas here, you see what you can do with the heroes mode. You have like also of these other modes.
You can die.
You can die because I just have two. I need six, of course. That's that's the other thing that I have here. But there's much more engagement actually that you can get out of this game than your typical idol RPG. Even though AFK Arena still has like horribly high session time and session count or it's like pretty much being put on like the whole day but still uh yeah they have some very very clever mechanics to kind
of move it here and yet seems the revenue isn't tanking as it's usually goes into spikes of gacha where it's still kind of very stable. So, we'll I'll definitely keep this a little bit more and I'll be playing this a little bit more to see I see something new on the end game that I can then
reuse and add to my game design mechanic toolkit.
La. Okay.
But we'll we'll add this definitely onto radar. Really looking forward how this will end up and actually how it will fair against Maple Story guys. But yeah, they're powered by South Koreans. You can't really do better than that.
Yeah.
So that's there
pretty much. So, how much money they make on ads? Oh, zero. Thank you very much. That's good. Felix, I told you like uh you're going to be fine.
Yeah, I'm [clears throat] just here. I'm I can
I think uh these are actually taking this seriously because
6,500 creatives.
Are those new creatives
as new launch?
It's a new launch. Not even the month.
New launch. Yeah, exactly. So that's why I'm saying like these are taking this seriously and
they know what they're doing.
They know what they're doing.
Yeah, they know what they're doing. They know what they're doing obviously.
So many different This is my favorite creative by the way.
And I was like, what the [ __ ] is even happening here? So
Astro Fish catching
octopus. Let me just Yeah.
Oh man, it's just they know their audience. It's it's very simple.
Yeah. So this is basically the censorship.
They censor their own ads. Yeah, exactly. And then there's like octopus is just sucking her butt or whatever she he's doing. So, yeah, this is this is pretty much this pretty much it. See you next time. No. Yeah. I mean, they have so many of these and obviously it's like kind of weird stuff, but who am I to judge?
It's anime stuff. It's like
Exactly. Yeah. Yeah.
Animi tropes basically that's there.
Yeah. So, and and there are like so many different things that there there's like a game play or something like this also censorship on the on the on here
and then we have kind of the game play and it's oh this is narrated by a US person or someone who's speaking English but I guess it's from US because of the accent and it's see it's from Tik Tok. This is literally from their game like they have these cinematics in the game nonsensored
and he is talking like there's team composition combat this very intuitive there's skills whatever else yada yada yada I was like there's no even face like I mean it's easy money guys like I mean okay easy money for the for the co-creator obviously and then add is the same thing just in in different layout Different layout. Yes.
It's like it never ends basic.
6,500 creators.
They have co players also.
Yeah.
Or this is cosplayer.
This is AI.
No,
it's a cosplayer.
This is not AI.
Oh, this is not AI, man. Too good for AI.
Yeah, exactly. And the music is just great. Yeah. Yeah. But I mean,
no, like the fingers like it would be distorted if it would be
Yeah.
Yeah. Yeah. It's Yeah, it's great. Great movement then.
Oh, okay. So, we have actual face. Great.
By the way, it's very specific. You see what's behind him?
Yeah. It was your characters. Those were the ones you made me go with you in Japan to go buy.
Yeah. Yeah. Yeah. Yeah.
It's my people.
I mean, this is Yeah. Yeah. This Yeah, this definitely your people, man. audience.
Yes, this is definitely targeted and it's like all of the you see all of the ads are being like
by them.
Yeah, by them. Yeah, by them.
You know why? Because probably they're running them in uh either
YouTube. It's a Facebook on YouTube. Yeah, it's YouTube and Facebook. Yeah, these are just UAS. Yeah, you can't have this
uncovered. I mean, you can seen different things, but you never know, right? If you're creatives, this needs to be proof.
I I guess they're being safe on global launch.
Yeah, exactly. Yeah, that's what I would say like
Yeah. to not not kill the volume.
So, how much money they earn like on daily base like 500
between 4 500 I guess even more.
This is Yeah, they're definitely spending like a million that day.
Yeah.
Yeah. 100% 100%. And they have they have the heavy US audience and they also have the heavy Asian audience. This is the big kicker that that this game has that and that's why I'm talking about this because if it would be just completely in Asia, okay, we don't need to talk about that these games just exist live there. But this is
heavy US.
This is heavy US. Yeah, that's the thing. I mean, and like why is it so heavy in US? I don't get it.
Because it's much more casual. If you look at
this is much more casual. [ __ ] my life. This is kind of No. No.
Hey, look at her hands. They were blurry. Or when you go back.
Looks like AI.
Really?
Yeah. I think this is AI.
Well, still very good AI.
Winks. She winks very weirdly. You don't wink like with your full face.
Yeah. Come on, man. I don't think whatever. So, yeah.
Still the important part is that this is still very casual. It's very casual. I know it sounds like from me that like it's quite heavy and everything, but compare this to something like CZN we played, you know, Zero Nightmare.
That's that's [ __ ] hardcore compared to this. This is like
Yeah. Easy
VHS store game. Yeah.
Which one?
VHS store game. [laughter]
No, that's different. That's
okay.
That's ZZ.
Yeah, that's the VG.
Fair. Sorry. But no, no, but it's true that this is more casual because
honestly, you were only talking about this for 20 minutes and you talked about basically everything. Usually
when you talk about [clears throat] 30,
he's like 40. Yeah, he's 40. He's 40 plus. And I was like, [ __ ] I'm dying.
This was quite quite quick.
It's going to be interesting to see the DAU when it comes out whenever it's uh long enough in sensor tower. It's going to be small like man heavy heavy IP people and small
set it's not enough not enough downloads per day even although I mean unless you know it's like it's I mean are these Chinese is this Chinese company or we don't know game tree entertainment
you can check
because they they are only I mean based on this they are absolutely Chinese
the UA football
wait wait wait wait wait wait yeah kind
It's this like Facebook, Google. Thank you very much. And Tik Tok. Okay, fine. There's Tik Tok a little bit. So I mean this based on Yeah, based on this this is B definitely Chinese the share share of networks and impressions just yeah free and that's it which is weird because even even if we go I mean now if we go here
I'm guessing it's Chinese.
Yeah. Yeah. They have like
you [clears throat] can see what kind of where the company's from. Your space on the UA footprint. That's hilarious.
Yeah, look at 25.
Oh, by the way, it's actually also on Steam.
Yeah, there you go.
But it's coming soon. Not not
Yeah. So, it's [clears throat] coming soon. So,
yeah, this is this is perfect
fora here. Look, it's just no no playables. So, I told my boss I [music] made a playable app with Playable Maker and he said to me, "What language did you code it in?" And I said, "I don't know. With Playable Maker, [music] all you do is
drag, drop, click, and it does it all for you." So, again, he said, "What language did you make in?" I went, "I don't know, English." [music] At the end of the day, as long as a Playable Maker does it all for you, why do you care? It's just like magic. [music]
One video banner ads. I mean, yeah, it's clearly not really optimized well. And again,
so the company is listed in Hong Kong.
Sorry, it's Chinese.
Hong Kong game.
Chinese.
It would make sense also why the creatives are censored because they run them in China or somewhere there which they cannot do this [ __ ] at all.
Good point.
That's a good point because I mean this is just,300 is US only. So, the rest is basically all over the place, which is 5,000. So, that's quite a lot, man.
Oh,
yeah. Okay.
This game checks all the boxes, honestly.
Yeah. Yeah. Yeah. Yeah. [laughter] Oh, boy. I mean, I mean, yeah,
this was what the intro cinematic. Yeah.
I mean, quality insane.
Yeah.
Also,
it looks like an anime basically.
Heads off. Yeah. Yeah. Heads off. Even this like the transition to this pretty good. Everything's fine. So yeah, I mean that's it from my end. I can't really talk about anything else. It's just at least they're I hope they're listening since they are running 6,000 creatives for a global launch. That's not small feat.
Yeah,
that's in that's that's pretty good.
Usually include their Chinese as well, right? So yeah,
kind of. Yeah. Okay. Nice. Okay, so that's it. No playables, nothing. Uh, only Facebook.
Pure waifu based UA.
Pure wife based UA Facebook, Google censorship. Yeah,
censorship.
Pretty good censorship.
Very important.
Very Chinese.
Yeah. Very. Yeah. Yeah. Okay.
But then obviously if it would be
Japanese company, it would be in Japan. If it would be South Korean company, it would be in South Korea. Which leaves us with China.
Chinese. Yeah. Exactly. If it's not China, it's Hong Kong. Yeah. Or Singapore they usually come from. Yeah.
So
there you go. Okay guys. So here you have it. Please all four of you that finished the the episode,
please please please [laughter] comment in under the video if you need if we need more of these or we will put this finally to to bed and uh we revolt.
No worries. Ark Knight's Anfield is gonna be next.
Solo episode. You're doing
solo episode, my friend.
Solo episode 100%. [laughter]
Yeah. Yeah. Exactly.
Cuz I'm very busy that day or have family obligations.
Yeah. Yeah. Yeah. Yeah. I can't do it that day when we Exactly. [laughter]
Thank you very much. If you're busy as
well, uh join the Slack channel. you're going to be busier as well because we can we are sharing a lot of different uh insights there and
a lot of different corners of the industry. I know.
Yeah. Corners of an industry. Exactly. So, thank you with that. [laughter]
Byebye.
Byebye. Ciao.
Auto-generated captions from YouTube — names and numbers may be misheard.
Dragon Traveler has emerged as a dominant force in the mobile idle RPG sector, achieving consistent daily revenues between $300,000 and $500,000. Developed by a Chinese studio, the title successfully bridges the gap between Asian and Western markets by leveraging high-fidelity anime aesthetics and a robust power-fantasy progression loop. Its commercial success is underpinned by a sophisticated user acquisition strategy, which utilizes over 6,500 distinct creative assets across major platforms like Facebook and Google. These advertisements frequently employ anime tropes and cosplayer imagery, carefully curated and censored to ensure compliance with Western platform standards while maintaining broad appeal.
The game’s retention and monetization strategies rely on a blend of traditional idle mechanics and innovative quality-of-life features. By allowing players to automate background tasks and run multiple game modes simultaneously, the title minimizes friction and maximizes engagement. A standout feature is the quick patrol system, which enables players to reclaim lost economic output as they progress, alongside a background exploration mode reminiscent of classic strategy titles. These mechanics create a seamless experience that encourages long-term character development through both soft and hard progression requirements.
Ultimately, the game demonstrates that high production values combined with aggressive, data-driven marketing can sustain significant revenue in the competitive idle RPG space. By focusing on a polished, waifu-themed aesthetic and streamlining the user experience, the developers have created a stable, non-volatile revenue stream. The project serves as a prime example of how globalized Chinese development teams are effectively adapting niche, character-driven genres for a wider international audience through strategic localization and massive, diversified advertising footprints.
Comments