🎯​ Creative trends don’t DIE. They cycle! Quiet influence of Kingshot (January 2026)

I mean, this whole episode is pretty much I mean, kind of going back with trends and and getting into an interesting area. Oh, who is this? Oh, wait a second. Convers Rush. Oh my god. Such a great combination. Such a great combination. Why? Why do we see this? It's because Pixel Flow is scaling like there is no tomorrow and it's clearly working. Okay, this is insane.
So, the UA managers really know what they're doing basically.
Proud of you guys. Yeah, I was this was really a proud moment for me as well. I was like guys like this is amazing and we're rolling the dice with those coins. [music] We're the two and a half gamers. The midnight crew talking UA advers and game design too. M [music] feeling shak bringing the insight. We're rocking those vibes till the early daylight [music] master eyes on the prize. Tracking data through the cyerspace skies. Felix stats colors like a wizard in disguise. [music] Jack realms lift us to the

highest. Two and a half gamers talking smack. Slow hockey thick got your back. Ads are [music] beautiful. They like the way. Click it fast. Don't delay. Uhhuh. [music] Uh-huh. Uh-huh. [music] Uh-huh. Uh-huh.
Okay.
Oh my god. Is this our favorite segment again to look at creative trends because it's so important because we need to see what's actually going on in gaming.
Yes. Yes. Exactly. That's going to happen because again Yes. As he says, it's our favorite episode and yours favorite episode as well. Oh, I can't wait. Or yeah, I can't wait for the AI episode because that's apparently your favorite as well. Well, you can we can clearly see it in the comment section. [laughter] [gasps]
Now that we're not doing Lands of Jail anymore, it's my favorite episode.
Yes, exactly. But
do better stuff this time.
That's later. That's later. Today we're

actually talking about the the non AI stuff. Maybe I was smuggling a little bit of an AI and I I actually created maybe a little narrative going from some games until the very end. And I will have some questions and I I think you can clearly answer because you pay attention always. But before we go there, my name is Matari.
I'm Felix Proberg
and I'm
and we are your hosts. I have all Hey, all the I mean this is a video so we need to you know make it
visual
visual.
No one cares. Let's talk about creatives.
Nobody cares.
Nobody cares. Okay, let's do it like this again because I know you love these
golden goblins.
We have to start with Golden Goblins. It's just tradition.
It's forever.
It's going to be sad if our creators ever go bad because it'll be sad like losing a friend. Yeah, I know.
Losing a friend that you never spoke to.
I mean, yeah. I mean, it actually feels

like that because look at this.
Yeah. Yeah. Look at this.
If I ever met a person from their creative team, I'd have so much to talk about. I've been looking at their creatives now once a month for four years.
Oh, they were Hero Wars.
Hero Wars.
Yeah, exactly. [laughter] It's so many interesting stuff. Maybe it's it's actually
Yeah, I remember. I have some air ones also.
Interesting.
Anyway, so that was the interesting part. It was just the hook.
Yeah, it was just the hook and nothing else.
I actually did like actually last 30 days.
But that hook seems AI anyway.
AI. Definitely AI. And
should I turn off and on the computer again?
If you're speaking here, I guess it's a problem somewhere else.
Okay.
Cuz the Now it works. Now it works. Yeah. Yeah. Now it works.
But different.
Yeah. Same symbol.
But the physics are up. The water the water is very much improved.
No, no, but the physics on the tube of coins because you would think that it

would break and just it would just fall off out of it. See, it's being cuted like pasta.
Exactly. But that's it's almost okay. Okay, now it works great. So, we have few more
giant pearl. Pearl.
Giant pearl. Pearls.
These weren't used before.
Mute that tab before you go on. You're not going to have to unmute all that stuff every time you do it
here. Maybe. Yeah. Okay.
Oo,
this is new.
They definitely uh spend time upgrading the water as well.
Bridge building.
We'll see why. [laughter] I'm not going to notice what
Yeah, why are you paying attention to water? I think this is like way more like important stuff. All of the numbers there and there was the bridge. Now all this physics from the front actual stone and then the gold as well.
But he didn't do anything with gold.
What?
He didn't do anything with gold. Just give it one
unfortunately. [laughter] Unfortunately, but interesting.

That's nice.
Yeah, but there I mean there's a lot more more actual playables.
So I told my boss I made a playable [music] app with Playable Maker and he said to me, "What language did you code it in?" And I said, "I don't know. With Playable Maker, all you do is [music] drag, drop, click, and it does it all for you. So again, he said, "What language did you want to make it in?" And I went, "I don't know, [music] English." At the end of the day, as long as Playable Maker does it all for you, why [music] do you care? It's just like magic.
I think I saw more ASMR stuff.
Did you?
Yeah. That they are running. What's this black gel?
Yeah. Yeah. There's a lot lot more different stuff which merge goblins whatever that means. Merge goblins and mine faster. See? And honestly that looks like the chubby font.
What do we What do we think about the fact that Golden Goblins is at the lowest revenue it's been since July 2021?

Yeah, I was just going to look at it. Uh, as I said, the problem with the problem with idlers that they're in heavy competition with all the forex stuff
cuz they're stealing their creatives, right? Yeah.
Not even that, but still it's like
their audience pretty much.
Yeah, it's audience. They're stealing idle audience from them.
Basically, they're stealing all the audience scaling so high.
Yeah.
I mean, Kingshot is what still 200 downloads a day or something. So can't compete
also m like I have no experience on this like but do you think creative fatigue people keep stealing your concepts quite quickly like does that have a big impact on it?
You mean that accelerates the creative?
Yeah. Yeah. That was actually a question we discussed with with Eric. He also asked the same thing if there is the like these days the creative kind of lifespan is longer or like what's the actual
time when you see the fatigue hits in your face extremely short.
Yeah. Yeah. Yeah. And it's extremely short because then exactly when someone's actually stealing your creative one to one doesn't

Yeah.
And that's the whole point like why Chinese have 200 creative teams.
Yeah. 100 people in the creative team. Yeah.
Yeah. So and and that's it, right? In instead of weeks pretty much it's basically days and then you have like someone's stealing your creative, someone's actually stealing your audience. That definitely doesn't help.
Especially carbon copy games.
Oh yeah. Well,
speaking of Harbon copy games.
There we go. So, this kind of Yeah. Yeah. Yeah. Yeah. Look, look, look, look, look at this.
Oh, but how what kind of playable is this game?
One to one.
Wow.
Hello. Yeah. Oh my god. [laughter]
So many UA trends coming together here at one.
No, it's not the trends. It's that this is the eama game. They have this game running.
Yeah, I know. That's
Oh, yeah. You're right. Yeah.
Yeah. That's what we discussed last time.
That whole game is just a UA trend. So, yeah.
Yeah. Uh they were like took it

which is absolutely smart. But I was like I hope these guys kind of did what we discussed and to certain extent a little bit. Yes. Like we have different kind of uh pictures here which is I guess better than than the boring stuff they had before.
Gandalf.
Yeah. We have Gandalf which is fine. Then we have some like eyes of a eyes eye of a dragon which is again also quite nice.
Oh my god.
This is also a lot of the smoke.
800k a day.
Yes.
Right now.
Yes.
Only the one that you see.
Only the one. Yeah.
And then plus ad revenue. I forgot how much it was but yeah.
A lot.
A lot.
Yeah. A lot. A lot.
So see we have like way more visual stuff which is great. But then
volume went down by the way. Just saying from quarter bill mil to
100k a day basically.
Maybe these guys have something to do with it also.
Oh, wait a second. Didn't we just see

the green?
The red.
Exactly. Well, the red eye, of course. But these Yeah, I think like this is exactly where they should look.
Oh, how dare. Yeah, they're they're going pretty nicely. But then again, look. Oh, what is this? An interesting playable. Wait a second. It's
jigsaw.
A jigsaw puzzle. I mean, this puzzle is not exactly that great, but it's exactly what you should be doing. Wait a second. Where is this? Here. And here. There you go. 3x3 puzzle. I wonder I And
they're also going down. Everybody's going down now in this.
Everybody's going down, but playable maker is going up. There you go. Yeah, because this is exactly Yeah. No, no, no. It's not ambush. This is exactly what what I I can do in 10 minutes in in Playable Maker with with the templates we have. And this is great that that they actually using it. So again, visual stuff. But you know what? No, one second. when we are talking about trends

and I'm I was always talking about you know do you remember when I was talking about borrowing mechanics from hyper casual games to forex and all of the fun and like you know like that was a big thing for me a couple of years ago
well I mean this whole episode is pretty much I mean kind of going back with trends and and getting into an interesting area oh who is this oh wait a second conveyor belts for the Trade Rush. Oh my god. Such a great combination. Such a great combination. Why? Why do we see this? It's because Pixel Flow is scaling like there is no tomorrow and it's clearly working. Okay, this is insane.
So, the UA managers really know what they're doing basically.
Proud of you guys.
Yeah, I was this was really a proud moment for me as well. I was like guys like this is amazing.
Sending regards to the whole Yes. the whole Pantheon guys. And this was this was targeting me after we come back came back from from Barcelona and I was like

oh yes it was amazing. So this is exactly what we should be all doing looking at the different genres and and different kind of mechanics from different games dark scaling. We discussed this with the jig solitary before what I just showed you also with color blazer whatever the game name is and
quite original mix. This is amaz. Yeah, exactly.
Like textbook iteration, concepts, mixing and
creative of the week,
I would say. So, I guess
but we will see, you know, we will see. We will see later on
the whole trend. Yeah, fine. Because uh I was talking to to to my team and and some of the some of the games we do and the creatives. I was like, let's try noob versus pro again. It's killing it across like three different games. And I was like, really? Are we getting back? And then I saw this. I was like, "Okay, I will shut up now and then just look at whatever we did like couple of years ago and try to adapt this for for any game that we are managing at the moment because it's it's clearly like these are just like

people forget
evergreen concept." Evergreen concepts. I mean it it works because if you think about it noob versus pro, what is it? It's progression or
power fantasy.
Power fantasy. Yeah, exactly. Or you go to again another X game and then you see all the resources and and [laughter] wood pretty much everywhere.
Well, hello Idol Lumber. We haven't seen each other for a month.
Yeah, exactly. For a month in different games. And it's not only only that. Oh my god. Like this. It's not only in Forex, but it's pretty much everywhere. I have one more game which I can I can show. And
there's a century.
No, it's
I mean this concept of like expanding walls.
Yes.
I don't know who came up with it first, but it feels like
Yeah. I don't think why that survival did it, but I would actually go to the Lord's mobile before because these guys, I mean, they were my really like long inspiration or like inspiration long time ago.
No, animated one.
Yeah, it's animated.

No, this is like cinematic or something.
Yeah. Yeah. Yeah. I mean, which is never going to work honestly because then you have this pretty much.
I really love like the bigger the production budget, the the the lower the efficiency. Yeah, exactly. And then this is pretty much the the wild survival. Instead of a bear, there's a crocodile. Okay, great. But this works. And there's the code. By the way, the code thing, do you think it works well for these like heavy RPG games? Did you just like advertise directly the codes in the creatives?
Uh, I mean, there was this hearsay that it actually works. I we tried we tried when I was working with Roio on one Forex game which was killed eventually and some RPG game which was also killed eventually and we used the codes and it was like zero uplift pretty much.
The question is because of the game or because of the code. We'll never know but I yeah I don't think like it's it's that efficient but that's just my that's just my opinion. Yeah, look

still see
what do we see? Oh, hello. Hello. [laughter] This is
Golden Goblins.
Did Oh, hello. Hello there. I didn't see you. Thank you very much for coming to this episode. Uh, it's brought to you by our sponsors, PVX Partners, the simplest and most effective credit line for marketing. If you're scaling your business uh, and need funding, here's the deal. With PVX Partners, you can grow your game easily and your business. There's no equity dilution. You can repay as you get paid and it's flexible fast and fully tailored to your growth. So you can secure funding in 30 days and get a term sheet in just 24 [music] hours. Don't you wait. Take control of your UA budget without giving away of uh a piece of your company. Visit pvxpartners.com and uh see how they can help you grow your game faster and stronger. Don't wait. Go to pvxpartners.com. Yeah, but
see this
lava instead of water. Yeah, but this

brain dude,
brain guy after him.
Brain road dude. Yeah. [laughter] So, yeah, it's it's it's it's so great. I was actually talking to to one one company we're going to launch game with uh next month and I was like, okay, so we have all these different creative concepts. The question is like, should we do also game play? I was like, I don't know, maybe just just to throw Yeah, maybe just to throw it in the mix. We'll see if it's going to work. I don't think. But I mean, we should I guess we should have a gameplay.
Oh, 2017.
Yeah, exactly. Exactly. Super.
What is that? Cows. I can't even see it.
It doesn't matter.
Outpost.
Doesn't matter. Doesn't matter. You know what matters is? Oh, wait a second.
Match villains.
Wait, wait, wait. What do we have here? Oh,
there we go.
What is this? Oh, another pixel flow stuff. Oh la. Okay, great. Jeez.
Do you think Loom are looking at this

and being like proud that they're basically are like now the birth company of all these creatives because everyone has to adapt to them or do you think they're just like
based on their declining download curve, they're not really joyful, I guess. Yeah, this is but honestly I mean the first thing when like what came into my mind when we reviewed Pixel FL I was like okay how do I use the the conveyor belts and the whole kind of concept
in different grids because it clearly works well and from some discussion we had we know that the conveyor belts
this is actually more fire blast than pixel flow but this is blast
blast this is blast but honestly who cares
yeah just a trend now
yeah yeah they also started using this little lady here. But this is definitely AI.
Yeah, I mean, come on, man.
It was 5 seconds.
Yeah,
that was Yeah, just a hook. AI hook.
And instead of the the teeth, there is the lady
snake.
Yes.
Wow. Never seen this type of snake.

Yeah.
White goldplated snake.
Yeah. Yeah. A lot of different things. So, yeah. Yeah, I mean this is pretty much is from from these guys, but I just wanted to show you the the blast/ the other creative, but these
so match villains still have a high DA, but the downloads have fallen off a cliff. My revenue is still stable, but not many games still going up.
H I'm pretty sure. Really?
Yeah, exactly.
Felix, look your favorite.
Your favorite the highest DAU game ever.
Not yet.
Which is which is block plus, but it's royal kingdom. So that's the thing.
I mean, using the games or mechanics from different genres seems to be the topic of today's episode.
Yeah,
cuz I was like,
this basically means that Blockblast is getting so many downloads that these guys are like, "Yeah, let's try some."
Well, I was like, "Do you know like if there is like a Blockblast uh event in in the Royal Kingdom?" Because there was one in Royal Match when they were using it. So,

really?
Yeah. Yeah. Yeah. It was.
Think so.
Yeah. I don't think so either, but you never know. What I know, I'm pretty sure this is not the mini game that is in the
You mean like if Royal Kingdom has a Tetris style mini game implemented in it?
Tetris. No, Tetris is block.
Okay, I know. But like
I'd argue that block blast is bigger than Tetris now.
Pretty sure. Yeah, I'm pretty sure this this mini game is has nothing to do with the actual royal kingdom, which is pretty much that the gates or whatever is this or should be. I have no idea. But it's like these are they are trying a lot of different playable concepts. Yes. Other
they had like kingshot style creative already two months ago. Exactly. Exactly. Exactly. Which is
by the way is still going up.
Oh wow. There's your mob control.
There's your mob control. H not Yeah. Not even mob control. It's like more
Yeah. More like this control last war. Yeah. Exactly. Yeah.
And this this is pretty much Unity like

let's call it a playable end card, I guess. But it was not playable. It was just the
No, no. Just like a G4 or something off. Oh, okay. Now, now you're you're
rich visual.
Rich rich pitch. The only thing. So that's that's pretty much I mean the regular stuff. And then what do we have here still? Okay.
Okay. So they went down, now they went back up and now they're kind of stable at 200k a day as for Royal Kingdoms downloads curve. And yeah, monthly revenue seems to stabilize. Still hitting record of like 42 mil.
Okay, it's pretty good.
But like yeah, guess it's I guess it's entered the stage where they're going against.
No, no, but it's following the same download decline as uh match villains as well
as everybody else. Okay. Are we
Let me check if the big one also goes there.
Are we going to tough times
territory? Yes, cuz we have all of these different things like
so royal kingdom definitely declined.

Everything looks like it's it's declining.
Yeah. Also on the downward side.
Yeah. We have also the Mr. Match match factory with two
two snakes.
Two snakes. Of course. I mean two is better than one.
Exactly.
Yeah.
If you copy a snake at least throw in second one.
Yeah. Why not? I I would expect one is at least snakes. Those are dragons.
It does dragons. Yeah, of course it's dragons.
Dragon worms.
Dragon. Yeah, it doesn't matter, man.
You actually get blasted by flames.
Yes. I mean, that's that's the fail, man. Like, that's the fail.
More gore.
What can we do?
And then we have all like and all these different things.
What is this?
I Yeah, I mean, kind of much match 3D, I guess. Just cute cute
physics based. And then I wanted to show you this obviously
of course here we go factory to the king.
Yes
man if we could just review kingshot

like ads we would be sitting here two hours.
Yeah of course I mean I think I had four or five in my presentation for like the creative trends for 2026 and people are like oh no it's a not trend and it's like shut up.
Whoever said that check the charts. Yeah, just come on. Shut up. It's I think we are talking about
working when you say that. I'll slap you.
Yeah, I think we are talking about this in almost every episode. So, it was Golden Goblins. It was this. It's pretty much top heroes. It's obviously even even White House survival. And and now look, it's even the the ending scene where everything goes to tonight.
Yeah.
I mean, I'm impressed.
I'm impressed.
It doesn't really
visual games using More Creatives.
Yeah. doesn't really fit. But yeah, welcome to 2026. I have one I mean one amazing king shot item. I would man I would absolutely play this game. Look, this

looks great. I would absolutely play this game. It's not that much connect to like an actual Kingshot, but whatever. It looks great, but it's it's too short and I'm not going to Yeah, I'm not going
They have new stuff also. I think
Yeah, I know. Oh yeah, there's like so many new stuff honestly like all here like even this pretty much. Yeah, it's pretty much AI stuff.
Yeah, so much more and this again. Yes,
also this one.
Yes. So, it's like so many
but uh I'm not going to pay attention.
The gameplay is changing. They're changing the gameplay. That's interesting. The you know the the actual like soldiers trying to get on the hill and stuff like that. So, this is
Yeah, there's the the numbers here. There's also barrels. There's like
this jungle version or what?
Yes, there's like iteration on of all of these which makes a lot of sense honestly.
And also they have a new one where they actually pumping soldiers from your base against them.
Yeah. Yeah. I know. I know. I know. War. I know. Yes. I know. Yeah. By the way,

Tower War I see like 10 different ads during the day. Maybe we can we can check tower war as well because they it looks like they're scaling a little bit. going all over Kingshot like from left to right. It's basically their game pretty much.
Yeah, I mean whatever. These are just gates but
gates gates but I I've seen so many of them. Let's see. You know what? Let's just to face. I
think that's best case to kind of find a king shot at.
I mean,
yeah, whatever. See, I mean, this is an interesting interesting. It reminds me what is like state IO or what's like the
Yeah. No, I remember. Yeah,
Mushroom Wars.
Voodoo had a version of that as well. Yeah,
this whole game is based on Mushroom Wars, by the way. Just think
looks like AI.
Yeah, that's AI.
Anyway, I can can talk about this. Then we have our good old township, which we didn't talk about too, you know, much

last.
I will.
We need to do a big deep dive on this game.
Yes, we will. We will soonish. So here like you know this I mean I actually like this concept because they took the all the the idle lumber stuff and they just oh let's just do a big corn and like yeah it's kind of kind of fits if this one.
Yeah that one I have
it kind of No,
this is this is bread and butter kingshot.
Yeah also.
Yeah. Yeah. Exactly.
It's like AI template from Kingshot.
Yeah, of course. I mean, you don't really need to reinvent the
two ridiculous characters talking about
that's not being in the game.
Yeah. Yeah. Exactly.
That's basically their concept.
Yeah. And also, I mean, since we haven't seen this for a while, this also Yeah. was upgraded.
So, it throwing at people now.
No, no, no. It's like mud pretty much because
really?
Yes. Everything is
Are you Are you

I mean, I hope so. I think it was just
I think you'll still I think you hope or wish.
I mean, yeah. I don't know, man. [laughter]
Sure.
I Yeah, I have no idea. I have no idea.
Okay. This pizza ready thing never gets old.
Yeah, exactly. You know what what never gets old as well?
Everyone wants to buy eggs, huh?
Obviously, he's never
He's also extremely extremely approachable cuz again, everybody knows this situation.
Yeah. Head of God pretty much.
Uh this is coming from Forex.
Yeah. This is like what they called 37 Entertainment. They have a lot of these like kind of
gods even Rise of King Castles later.
It's definitely coming from Forex.
Yeah. Yeah. Again, different genres. Yeah. Let's let's go. Let's go. Okay. All
It's crazy to think that Township is now Player X's largest game. Like
Yeah. Right.
Yeah. They also took a lot of inspiration from in an age where the

eighth biggest game is currently a merge game and biggest game overall.
Overall, yeah,
time have changed.
Oh, yeah.
Yeah,
definitely time has changed. These are Yeah, of course. But then
that's new.
Yeah,
gradable stairs. Oh, hello idle lumber.
Hello, idle lumber. Or
Oh, hello kingshot.
Kingshot. This never gets old, man. There's never never gets old. [laughter] It's true. And you know, you know what's what's actually great about this? This is top not Top Tycoon. This is West two or whatever. West game too.
It works for any game. This concept
works for anything because it's just so huge.
Yeah. Top tycoon. Okay.
Yeah. Top tycoon. But this is nothing nothing like top tycoon. And pretty much if you go to west game, I'm I'm 100% sure we're going to find this.
You mean the triple. Forex.
Yes. Yeah, yeah, yeah, yeah, yeah. Oh, lace Pepsi or whatever. Okay, sure.

Copyright infringement.
No, call police% creative threat.
Call that police.
We have no evidence,
unfortunately. Wasted.
More evidence.
Let's You know what? Let's just do
the creative. Yeah, that's not good enough.
Where's the game? Paul,
I really wonder what would be good enough for that support ticket.
Paul, where's the game? Yeah. Okay, that's that's nice.
Lots of AI. Lots of AI stuff. Yeah. Yeah. I mean, you should definitely
start checking also this one.
Yeah. You know, I was I was actually checking in and I was like, I won't tell you because then it's going to be never ending.
The thing is that now that I'm checking AI games, there are very good AI creatives, but only few games actually are inventing new concepts. Most of those are like
he's copying.
Yeah. Yeah.
This is so much safer, right? Like point.
Yeah, of course. But as I said, like there are no ads in this game AI concept. Like it's so prevalent in like so many games.
Oh yeah. I'm not going to check this all of these, but I'm 100% sure they stole See, because this is this is their like

so
see I'm pretty sure that or the the other Western game which was something called West Knight or whatever. So definitely not Top Ton. But oh man,
those are like four games. Yeah. [laughter]
Let's see. See
what is that? I can't even see. AI AI hooks. AI hooks. AI hooks. in the train there taking on dark war.
Yeah. Who is not obviously is interesting. Anyway,
exploding food.
Exploding food. And
I need to also this one.
Now we're going into the interesting
interesting area because this is going to be my question. So, where did we see these things?
Impulse.
Nice.
This is impulse. Oh, wow. night. Yes.
Is because of the brain or because the puzzle?
Because the puzzle.
But do you know which year it was?

Two years ago.
202.
Yeah.
2022. But yes,
2022.
Yes. I will show you.
So that's why that's why I'm saying like all these like old concepts are just coming back again. also when I need to check the exhero stuff because I was sh I was sharing it with with you in the in our chat and it's also like all these like the football players the the thief and the policeman then just like all these puzzle it's coming back again it's coming back again
and they have like so many different concepts like this but then
what is this a red pen
it doesn't matter doesn't matter is bibla
yeah sure January 2022 There you go. It's exactly the same stuff.
Exactly. Same stuff.
So, you should always keep your creatives cuz you can run them again in 5 years. [laughter]
Pretty much. I mean, this is our good old psycho psychopath move. Whatever. Can you go to elevate because they

overtook impulse two months ago and basically I just want to see what kind of creative strategy they're doing
in DA or
I will also like
scale
dau and um
this is yeah I will I will do all of that as well but I was just kind of going through the the impulse concepts here which
the fake dead
yes
yeah and then it's like okay thanks I will just do this
but they had this before but they just added the horrible quality the horrible quality. Yes. And also VHS recording.
Yeah. Yeah. Also, I think this as well. So,
I'm guessing it's literally like VHS Adobe filter or some
It doesn't matter. Of course. Doesn't matter, man. Exactly. I don't think like these are real. Anyway,
judges. Yeah. Yeah. Yeah. Exactly.
Ends in here. So, yes, this is the they're like the oldest concepts pretty much.
Yeah. There it is.
I wonder what they're doing if they took them over.
Lift.
Yes. Oh, that's quite clever. That's clever.

Nice. Okay,
so live test sampling or what is this?
You should steal this much here. This is great.
Yeah, it's 100%.
Yeah, because this is something that also triplo was using some time ago like this like real
still don't get this.
Yeah, real life improve your IQ apps philosophy.
Just shut the up, man. Like seriously, come on. You were you were exactly the same grumpy man with Finch and then you're like, "Oh my god, this is amazing. Infinite spend. Look at this. Oh my god. No way."
Yes. So yeah, that's that was you. So it doesn't matter like it's like it works. Unfortunately, it works on home people.
Unfortunately, it works. Exactly.
So it's like Yeah. mainly people and text and then the real life kind of hooks and then people that's pretty much that's pretty much it man like for that see the Facebook which

yeah that's a bread and butter probably right
that was probably there is some some Facebook stuff
it must be
Facebook it's library here's the Facebook library let's see we might just see and look like you know let's see all ads or no oh here bra training Of course they they must be running something. Yeah, of course they're running something.
Yeah, the
same girl.
Yeah, same same thing.
What's the highlight circled?
This is actually Oh, Yeah, that's static. It took me right away into the store when I clicked on it.
Yeah, those are all static images. Stop being bor boring. Stop being boring as Yes. Nice. Okay, that's what I like. So yeah, I think that yeah, those are the same thing. You don't need whatever. Okay, so that's that's we have a few more actually two only two more. So we can go into the tile survive because this is my favorite. Who said

that?
Hello dark war.
Yeah, hello dark carten is a little bit Oh no, it's might not be actually
Dutch.
Yes, it's Dutch. Yeah, I want to say like it's definitely not German. Flying Dutchman.
Yes.
So with all of these, they have quite good concepts, man. Like really,
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What Fun Plus will do with their amiibo game or Animo or whatever that Pokemon thing is regarding the creatives.
Oh, yeah. I'm really looking forward to this.
By the way, uh you know who is the second biggest u user on on Playable Maker?
Really?
Yes. Yes.
That's interesting.
Very much very much so. They know like they are they know what they're doing and like absolutely maximizing the the creative output. strategy and strategy.
Yeah, guys, like it's 2026.
Well, this is still scaling up.
Yeah. Yeah. Yeah.
30K already.
Look, I mean, it makes sense. Look, bring your friends a day.
Yes,
man. This is so good. Like, I don't still get this how they could throw so much money on the DC game which was dead on arrival.
I mean, did didn't you say it like a few episodes ago like if if you have the IP,

you need to spend something. you need to commit to spend something like this. It's not as easy, right?
Must be legal reasons, right?
But the design thing was the problem. Like the design
it was I think it wanted to be a Forex but without the Forex kind of
Yeah. Yeah. Whatever. I mean, you learn the whole life, right? I mean, it was shooting sand.
It was It was bullet. Yeah. It were bullets. Okay.
This is pretty much a guy.
Yeah. 100%.
Dude, why do you have a Why do you have a like one of those like uh water marks? No one cares.
Exactly.
They still steal it. They still steal it.
Yeah. Yeah. Exactly.
I guess so.
But this is my favorite. You know, I got
Wait a second. There's a watermark right there in the middle.
Yeah. Yeah.
Tile survive. Yeah, of course there is.
Yeah.
Like that's what that's what he's saying. Like it's like you don't really need to have it.
Yeah. No one cares.
Yeah. And no one cares. It's either And I'm actually borrowing these these concepts for for other games and it's actually working well.
Aquariums. Yeah. No. Yeah. It's such an

universal concept. You can use it for whatever. Seriously, like whatever. And it's amazing. Look, definitely definitely works.
I'm guessing this is all run open source AI stuff. It's like literally seems like all is running from
man. Whatever. But yes, seven. Okay. So few more. I don't think we Yeah, this is the dark war stuff.
Yeah, this is dark war. This is one to one dark war.
Yeah, but now this is kind of changing, right?
No, they already has this. They already has this concept. Exactly. The girl in the yellow code. Exactly.
Well, it might be just like Dark War creative actually. There's no
no end card. [laughter] No end card whatsoever. So, I mean, you know,
I have out of those.
Yes.
Nice. And then we have pretty much this which is Tasty Travel.
They cut down on AI a little bit.

Yes, but not that much though.
Like 20% less I would say.
Do merge games earn more money now than match three or is that like in
just gossip harbor?
It's Gossip Harbor only. Yeah.
But that that inflection point will come, right? It's that that's a trend.
It's already there. Gossip harbor is the
gossip harbor is Yeah, exactly. It's just that it took also Candy Crush some time until it find its rival.
Yeah. Yeah. Yeah.
But don't worry like this game exactly as we looking at it. Tasty travels. I'm guessing it will also break like 2 million a day easy.
Yeah.
Oneplus I think.
Yeah. Yeah. 1 million a day already.
It's basically find the cat.
Yes. Exactly. But this is this is applicable. That's the thing. That's the thing. It's man like the thing is like it's it's brilliant concept because you don't really need like loads of work and resources to make this because it's it's one image and it serves the whole purpose of of what Applavin was saying. You need to be in the creative for at least a minute and make like 10 clicks.

You don't really move from this and you try
and find 10 hidden objects. What the magic number? I don't think that's Yeah. [laughter]
So many clicks.
Yes. Exactly. and it's perfect. So, well done. Okay, that's it. I
I think Yeah, I think I that's that's pretty much all I wanted to share.
So, copy Kingshot.
No, no, no. I Yeah, that's the obviously name of the whole 2026, I would say. But don't like copy Kingshot. just go back and just bring or not not go back but just take other mechanics from the different genres and implement it in into your game uh creatives
if combine and then copy king shot after you copy
if you don't know what they're talking about just look at that uh Pantheon creative that we did earlier and look at pixel flow and then you're like okay that's it
okay now I get yeah now I get it yeah
now you get it
now I get it so thank you very much guys for for listening and watching I guess

watching if you Listen, I don't think that's going to make much sense.
Make the cut.
Yeah, go to YouTube. Yeah. Comment on the video. Be nice. Please. Please. You can you can go wild with the AI episode. This is this is like normal stuff, you know, like it's not AI slop as everybody was talking about. Anyway, thank you very much for coming and see you next time for another amazing episodes for the about the creative trends. Cheers. Bye-bye. Ciao.