How to create high performing AI statics? Top 6 Ad placement inspiration in last 30days

and I want to say here that I am declaring year zero because these guys have invented a new ad units and a new ad format and I say this year zero on the app open rewarded interstitial we're now in the app open reward interstitial era gentlemen and what do I mean with this I think it's so genius so to open the thing and you get slapped with inter look this has to this has to be very good May genius okay so okay [Music] no this is a no [ __ ] gaming show where we talk about games and their revenue in great detail powered by our ad monetization game design and user acquisition Triple Threat expertise welcome to the two and a half Gamers the unfiltered truth served with a side of giggles

let's not forget this is a 4:00 a.m. conference discussion Vibe so let's not take it too seriously tune in now and stay two and a half steps ahead of the gaming industry what this [ __ ] did to me I was I was already in the room and it just I was buying some some sh [ __ ] on internet and so I wasn't looking at the screen and then suddenly I hear man I almost got the heart ATT ah yeah okay well we recording already hello everybody it's going to be a lot of fun I guess we're going to continue with the bringer own [ __ ] because last time uh yaku brought all all his [ __ ] with soft L sonar now we are bringing our own [ __ ] with Felix so let's see H Felix going to talk about uh I'm going to talk about uh the top charts on the most downloaded games

uh basically I'm going to talk about uh three hyper casual games and three hybrid casual games that I've been playing that are in the top charts and basically some cool Innovative new ad placements so I'm going to show them off and explain why they're clever we're going to show off five and then we're going to get on to number six which I think is so genius that this company and game have started a brand new movement and basically I think it's super clever and probably one of the reasons why that game is failed so much so I'm going to talk about ad placements play games you play games for ads yeah play games with ads yeah okay by the way there's so many people on LinkedIn now that have like a version of that like I play games for ads yeah I know I know I know look at me I'm Maven now you're Maven now and I think what you you know you know what you are uh not good at technology because you were laughing at me with about my mic your mic is not definitely not the greatest

oh welcome back this is way better this is way better but you know like we're going to use that uh obviously uh but we are also gonna say hello hello again my name is Matel I'm Felix braberg and I'm and we are your hosts and we have proper mics so I guess the setup is is good now we have proper mics but we don't use them that's the new thing it's also because I was away this week and I'm a bit [ __ ] so and don't worry I have a terrible headache as well so I feel like I'm 90 years old I guess if this is how I feel like when I'm 90 then I mean it's not going to be that bad anyway so we have a special episode for you today so uh last episode uh yakob talked about stuff for 40 minutes so now me and Ma are going to talk about our stuffing games g no he did a really good episode on soft launch sooner but we felt like we wouldn't have time to kind of do our

parts as well so I guess me and Ma are going to do that today yeah and and since we are on top of everything we're actually recording another episode later today what you interesting what what are you going to talk about M I'm going to talk about AI generated creatives and how I kind of do it and when to where to get some inspiration because still there is a lot of people that don't know that you can actually open meid Journey on the on theb website and then browse through like some some interesting stuff that's cool Facebook guy is going to be used M Facebook guys guys what the AI generated guy you use in every creative oh no no no no no he's going to be hidden stay hidden obviously no no no I'm not not going to show any of the Sy this going to talk about the AI static images okay feel you know like you should start because it's it's you're

going to show games you you suffer from the weekend so you need to suffer more yeah exactly so I'll start so what I want to talk about is uh basically I've been playing uh a lot of games in the last 30 days and I wanted to talk about that's Absol [ __ ] that's come on man like everybody knows you you are the half gamer so like who are you you know why are you lying why are you lying I have been playing these games okay so I've been playing six games I've been playing six games from the most downloaded charts basically three are hyper casual and three are hyper casual and basically what are the names what are the names I don't believe you I okay let me go through them and do my part and then you can make fun of me while I'm doing right okay okay okay okay fair enough fair enough so uh what struck me is like basically I'm going to go through these games three of them like I said are hyper casual uh have some pretty interesting ad placements and uh three of them are hybrid casual they've all been in the most downloaded charts in the last 30 days and we already heard that can I say like you just you just

repeated like 10 times the same [ __ ] sentence well I'm opening it all up all right so the first you guys are jerks Oh by by the way if you didn't know like Felix is GNA talk about free hybrid Cas games and threee Hyper casual games because he's been playing six games all right the first game I want to talk about is room sorts by uh gaming cat uh it's has 1.5 million downloads in the last 30 days zero iaps and you can definitely say that this is a h hybrid hyper casual game because it has no iaps so what struck me about this game which I found quite interesting is basically how this is a iteration of kind of the Twisted tangle hexa sort kind of progression layer but basically it's about sorting and decorating a room uh so I'm just going

to short show you this and basically what's interesting about this is that they put a rewarded ad placement after you complete kind of the Sorting that basically locks behind it like a surprise so I'm going to show this first so here is the game so it's like a bit of a puzzle where you have to fit in kind of room designs and you have to do three of them and then after you do three uh you match and yeah match them you get to the new room uh at this time you're always seeing a banner ad placement at the bottom kind of standard for these type of games and then when you finish three levels in a row you're automatically shown a interstitial which you'll see now oh yeah hello classic mob very big Advertiser but uh the hook was the same as we saw exctly and a MGR ad which you know has the worst end cards ever right so here basically

you're seeing your yeah task which is decorating the room and how this kind of changes is that you have a rewarded ad to get the last topic that you click through or the last item which is kind of a secret that you don't know uh it's a bit more clear on the second video If I put this up here so let me skip ahead because you already seen the game play oh no wait wait a second monster survivors there you go monster Survivors by voodoo uh okay so basically here you finished the level you've seen your interstitial and then you're supposed to decorate your room and these are all the wallpaper decorations and then you have your premium ones which are about five that are all locked behind a rewarded ad so kind of a clever way of locking premium decorations through a decorating mechanism through a rewarded ad I thought it was quite cool because I haven't really seen it like the rewarded ad placement is hidden uh when you're kind of skipping through it so just

wanted to highlight that uh this is top download chart yep uh 1.5 million downloads in the last 30 days but really it's the last 15 so if you pull it up on uh sensor Tower you can see it uh the next one is probably one of the cheekiest ad placements that I've seen it's a another hyper casual game it's watermelon uh fruit merge by get smart in the last 30 days has had 2.9 Million downloads zero iaps but I'm going to show you this and then basically you'll see kind of this game mechanic what is an iteration on which is quite clever it's quite a lot of games that are kind of merging in this game so let me just start it uh so here you start off with an interstitial because that's when I started the recording but here is the so you you drop you you drop kind of fruits and the aim is is that you get fruits

that are the same close to each other that they can get larger so you see where I'm pressing with the button uh at the bottom uh why do you guys think this is sneaky and why do you think I'm highlighting this cuz I think it's kind of funny because yeah because you're always stopping the the banner exactly so basically they put the banner placement conveniently right next to where you do your basically your core Loop where basically you're clicking to get these fruits so normally a banner placement has anywhere between 7 to 1.1 kind of on a uh what would you say like click through rate I have a feeling that a game where you click probably every level at least 100 to 200 times that's conveniently located by a banner placement probably the clickthrough rate on this Banner placement is anywhere from two to 6% uh which you know Felix design this game basically yeah exactly some is listening to the to the podcast yeah but this is the this is the original behind

the voodoo game we talk about sonar yeah we talked about it last time but a lot of downloads uh so now we're kind of moving away from the games that have zero I APS and the next one I wanted to show was bike ride 3D by SGD has 850,000 downloads in the last 30 days and $6,000 in iips but basically what they do really cleverly in this game or like really are really smart with in this game is how they diverse or like de place or place the rewarded ad placements throughout game play to kind of disturb it and then also stack it so when you're committed so I'll show that now so there's basically two things I wanted to show here uh let me move that here so the first thing so the it's basically a bike race uh Banner on the bottom you're racing against others you're hitting them and

you can see I'm very good at this game cuz you know this is kind of my genre the hyper hyper casual genre this is what I'm good at so you see here you're racing down the bike path oh you're so good looks like a shooter actually yeah it's like I'm trying to yeah oh nice I'm winning I'm winning I'm winning and here you see the level complete and you slam to a multipler exactly convenient all right and then the first thing here is you see here that the boss race that you can get to if you finish in a high level is locked behind a rewarded ad so if you click we've seen that man we've seen that yeah so if you lock that uh basically you go into the boss level which we'll do now so try to win his bike so yeah we'll skip through the rewarded ad because we don't need to see now I know why it's videos because you need to skip through so many [ __ ] G yes anyway but here like okay we we'll

get to the end of this boss race because you know I'm quite good at this mer Arena by the way yeah it is yeah yeah okay I've been getting this ad every day like we there was there was this rumor it's uh it's from our friends my games we we never been able to actually confirm that so here we go looks this looks terrible so I'm going to skip ahead she the boss oh okay so here you see me winning against the boss I'm very good so basically now here comes to unlock the reward the bike that the boss has you have to watch another rewarded art so every time you finish exactly I did I've been watching quite a lot you didn't also why would you but also what they do really but also what they do exactly right so like you really want to watch these rewarded

ads but also what they do really well is at the end of normal races so here is me finishing another race right winning obviously because you know obiously you're so good in this game oh my God yeah so you finish on your booster buttons and then you see here that you have your normal scale that drops at the bottom and then if you click the button that basically watches an ad but what's clever here is that the no thanks button appears like five minutes after so basically you watch a lot of rewarded ads because you don't kind of see it so yeah very hual kind of G mechanics too yeah also on the top of the the banner so if you don't click on the no fangs you click on the banner immediately exactly anyway so Yak could can't believe his eyes no he's shocked with a Brilliance yeah so now I want to move on to another game so now now we've left all the hyper

casual stuff and now we're finally moving into the hybrid so the next one is traffic Escape which is kind of a traffic solver puzzle game by Fu unun Yim I can't pronounce it because it's very Turkish but he's gotten 4.5 million downloads in the last 30 days and a half a million nearly in iaps and what they did Super well which I think actually will catch on to some of these bigger games like hexas or Twisted tangle uh is that they have a rewarded ad placement to skip any level so basically if you're struggling on a level you can watch a rewarded out to skip it so I'll show you uh so here you can kind of see why is that a good thing why is that a good thing so basically you see here so here is the game play uh you're pretty much solving a puzzle with cars that you can only press and send one level as you can see here you're playing it yeah it's a lot of fun it's actually quite addictive

this game seen two times already yeah yeah you know even our our friends from Century games actually they made one one of these and this on I guess traffic has low CPI when you're doing this kind of stuff cars yeah you see here here's the skip level so basically if you've been hitting like three or four cars and not solving it essentially you're presented with you know a skip level rewarded out there you can just press at the top so you know it's definitely for your casual game player and not your hardcore because this will never be too hard right but it's the first time I've seen skip a level waterward it out have you ever seen anything like that Remo where they trying to Jem the solution down your throat through an ad yeah U few times I guess but like what again like why is this a good thing well why don't you just if you want to be true hybrid then just use a like hard currency to skip the level or something

else know I guess it's more on the hyp like casual I'm asking what the was the game again I can traffic traffic escape and also one and also one of the things that they do really interestingly you see the x button always visible on the banner placement basically what they hide behind there is the offer system to remove ads and also everything else so you think you can remove the banner ad but it's not it's just a hyperlink into their kind of offer section which is uh I haven't seen it that prominently placed before okay yep check we should check all the all the games in the sensor Tower afterwards yeah yeah I'm just doing that by the way the bike bike race thing was live from December 202 but it started scaling in the last month right yeah yeah that's very interesting so the last thing I

want to show is kind of I want to just superimpose two games together because it shows a really interesting iteration and I'm just going to call it now that the last one I'm going to talk about now I think it's genius and I think they're starting probably one of the new major Trends in ad monetization in Mobile so first one I want to highlight just to kind of show the iteration is I just want to show pizza ready by super sense we've covered it on the Pod before uh 16.3 million downloads in the last 30 days and 300K in IAP right they have also new game I need to check yeah so what I want to highlight here is how Pizza Ready uses the Google format of the app open Splash interstitial so you'd load the game on first app open and it loads and you want to play some pizza ready because everyone wants to play it app open you see so app open ad so what's interesting about this one this is the Google format right so yeah covers 70% of the screen you always see

an arrow at the top where you continue to the app and after 3 or 4 seconds you can kind of move forward typical ecpm on This Global anywhere between a dollar and $3 so it's quite a good way to generate revenue from all your users and since you're opening the app uh you're showing quite a lot of intent that you want to play this game right so everyone sees it really high ad viewer rate uh not the highest impa right but it depends on how many sessions you have per day right that's really what decides if you get a lot of views on this but this is just to show the iteration so you go in you press continue to app and then you get your normal offline reward and you start playing the game right okay so but this is only once per day no every time you open the app no matter what time open the app M so just wanted to show that to show the Brilliance that that mean if there's every time you open the app like the input out is quite High uh it depends how many sessions you have

per day right if you have one session the Imp out is going to be one if you have six sessions it's going to be a high imp out yeah but then they have quite the well it's impression for da okay yeah they have quite quite High da so like if you just said like 16 million downloads depends how do structure the session count and session time I guess yeah okay but now I want to show you guys I want to hear I want to show you guys genius I want to show you guys the last game and the last iteration of this that I think is so clever like if there was a Noble priz in new placements I would give it to these guys and exort by lion Studios it's 1. million downloads in the last 30 days 2.4 million in iaps and I want to say here that I am declaring year zero because these guys have invented a new ad unit and a new

and I say this year zero on the app open rewarded intertial we're now in the app open reward in justicial Era gentlemen and what do I mean with this I think it's so genius so to open the thing and you get slapped with inter look this has this has to be very good May genius okay so okay no it's genius you see here you're playing hexas swort you're having a good time it's a very challenging game it's hard sitting here call again I will pass the level for you like in in China don't worry I cannot confirm or deny that M had my phone to pass my levels I can confirm or deny that Mach was able to pass any levels I do not recall Senator anyway you see here so I left on my phone I'm doing something else I'm talking to M I'm showing him how to play hexa sword on his phone so I left the app for sure but you see here here's where the Brilliance comes right so you leave and you come back uh let me go here skip ahead a bit you

have to be out of the app for about 30 seconds for this to happen so it's kind of designed uh we'll talk about that later but here comes the Brilliance so you go back in the game what pop up add break plus two reward what happens after that intial 5 Seconds skippable 2 1 and then you go back in the game yeah you need to click 10 million times plus two coins all right so let's just talk about this Brilliance yes pleas because there's something going on on the mediation side and there's something going on on the game design side right so basically when you pass a level you get 20 coins right so two coins doesn't really do anything it's just a reward but basically what happens is that every time you leave the game and come back let's say you get a WhatsApp message you come back later on that means that you always you start off with an impression

of an intertial ad so what they do y exactly so what they do is on the game side they hardcode a message which is kind of uh this uh yeah this one ad break plus two which you can't skip right then what they do is they have an ad unit and basically they pull from the interstitial inventory which is heavily mediated right so everyone has an interstitial placement so here interstitial placements you know if it's properly mediated can go from anywhere from $5 to $15 right so what they're doing is they have interstitials after each level but then also when you come back so these games typically have like five to six sessions per day right so if you think about it they have pretty much doubled the amount of intitial ads that they are showing to users and since you're coming back to the game you're like showing intent you want to play the game and you're also getting a reward that you can use towards in up in up purchase right or Ina like boosters so

they've essentially taken what pizza already was doing and done it to like a 3X in terms of like return on like return on ad spend or whatever like because it's such a higher more high paid ad unit and you're going to show it to everyone and multiple times a day so it's yeah it's brilliant it's the first time I'm seeing an app open rewarded interstitial and I just wanted to acknowledge that Brilliance because this is so clever this is not really app open if the app is in the background exactly that's what I want to it's app open because you're opening the game right so basically you see here I'm opening hex aort and it's not on the first one it's only after the one's app open because I'm opening if you would app open it it would end up in main menu not in a level exactly it's like if you it also does that on that man it's just it doesn't on the level it does on the main menu it's always when you open it after the first app open so after the first open so so Pizza already does it every time you open like but it not in

this yeah they have hardcoded the messaging on their end right so basically they coded that you get this welcome back that black screen and you see the reward you're getting and then they take from the normal intitial inventory and give the reward after right so that's the Innovation for this game what if the pizza what if I don't you know go into like whatever [ __ ] what's up Felix blah blah blah I just end up in the game all the time I don't see this thing and it's only when you go out of the game and go go out of the game and come back again so if I close the game completely and then reopen I won't see this you won't see it no but most people don't do that right like they close the game they go do something else and they play hexas swur a bit later right that's question that's questionable anyway I think this is this is one of the most clever ad placements I've seen I really want to have hexas sort someone from hexas on the podcast to discuss this because I have a feeling that this must have doubled The Impressions for da that they're getting on inter which gives a massive

Advantage um by the way when's the time when the app actually closes itself because I know apps do that that like if you go out of them at some point they can reset and you know no way can happens you you have the yeah you have the game in the background running for like half of the day but actually if if you come back after 12 hours then it reloads and it's it reloads won't continue the session this thing won't happen so there needs to be some kind of fixed kind of timer that you need to hit in order to get this yeah uh I believe like when you're out of this when I was recording this I needed to be out of about 30 seconds before I started seeing it right uh but every time you leave it and you're out for 30 seconds and you come back to it you see this app open out so what if the pizza ready uh did the same actually uh and won you use the Google format for Apple that's that's

why it's so clever right so basically they have this rewarded part and then they're pulling from the normal intitial inventory which is worth three three or four more times right because more there's more competition and more people doing it so probably I don't know how much money they're seeing from this app open Google one but I guarantee you that whatever hex aort is seeing is probably two or 3x more because it's video and it's from pretty much all the sources so Milli million doll question here is how much percentage share this kind of a specific use case does represent from the actual Revenue yeah and really we've been trying to get someone from Li Studios on and that will be my first question when they come on because from the outside like I I've worked on games like mayong and Tile Club games and they have you know like five to six sessions per day right like it's it's a lot of sessions right so if you're starting all those sessions with already like one itial placement and you have your regular one after each level suddenly

you might be able to get intertial imp Dows up in like instead of the six to eight maybe you're in the 12 to 14s which is massive right so yeah big Improvement and then then someone comes from the live studio and says Ah we see like 1% uplift yeah exactly anyway from the outside and I don't know what it's like on the inside this is genius and this is the first time I'm seeing an app open rewarded inter IAL and it's really clever uh it could be [ __ ] or it could be amazing uh we'll have to ask them when they come on but yeah I've been really excited about this one Prett interesting yeah wait did you just give me a compliment yes oh yeah yeah oh yeah yeah ah [ __ ] you're in a good mood Mr yob or oh this was pretty interesting now that I fully understand it finally oh finally my guess is that it's going to be copied now to help because of

us if you think about it like you're limited what Google did when they limited on Android like you can't have intertial at the start of levels they cut that in half this offers offers you an opportunity to get back the last Impressions you got so it's like it's it's very clever yeah and but but as I said like it's kind of hidden you don't get to see these things if you don't play with the app itself yeah exactly yeah which I do cuz I'm a gamer and now no is the half gamer I'm the jeez what are you even talking about man like I don't I don't the show uh games but I do do Play I mean I was playing with yakob yesterday C Storm Gate C yeah yeah actually it's quite interesting and then I I lost my article about after writing it for two hours anyway anyway so have you ever been in this uh section of mid Journey most probably no right nope

exactly because nobody knows playing too many I've been playing too many games to check out yeah yeah yeah yeah yeah free hybrid casual and free Hyper casual which is which are the front most STP charts stop charts STP charts oh sorry sorry I couldn't hear you CU I was playing a game sorry anyway so this is look uh this is the search from or explore tab from mid journey and what it does I mean we can we can do crazy [ __ ] whatever here uh it actually serves as a interesting source of inspiration I mean these are the some of the the interesting images yeah yeah yeah interesting images but we can actually search by tell me what what should I search in terms of like the games tell me like some AI Texas we can try I don't think oh not bad I would I would definitely use this in the in the creatives afterwards but anyway uh this

is you can you can search here whatever and you see all the all the different prompts and as we know prompts are the the most important part if you have the clear prompt you will get or like you will get very clear output of the of whatever you want to get from the from the mid journey following the AI hype prompts are actually the requests that you literally tell into the text box the AI what you want to get like give me a picture of Ma in paint tell me tell me we can actually this is a this is beta so we can we can try we can try you know unicorn in China everything so tell me tell me the prompt so uh people know what we're talking about now yob um go for it horse girls horse girls in Shanghai during China Joy with blonde man buns

I'm very curious to see oh how fast it generates uh it's 15% complete I mean this is beta is usually the mid journey I for Mid Journey generation images for generating the images on my journey I'm using uh Discord but this is just like alha o o Jesus Christ okay second one looks pretty like the one that you expect yeah yeah yeah pretty much so okay whatever but I see this is already 6.1 so the new version is definitely definitely happening for me Journey anyway so so these are the prompts so this is the the important part let's see anime games for example is this close enough Mr yakob oh there's one Naruto there yeah with football football that's kind of kind of very important

thing because you know you can you can get the inspiration from this mid Journey Library if you don't know I mean guess I said the prompt is very important you see uh we we typed the horse girls in Shanghai blond pen BS whatever that means and you know you can type different uh specific keywords in here into this mid Journey library and then like get interesting visuals and you can get inspired by the the actual prompts so if you go and click click on this you will see the The Prompt right here and then you can use this prompt and then um get inspired and try to see what you can create for yourself and for your um creatives and for the static images you you are using afterwards more detailed prompt the better and also yob you you mentioned one or twice once or twice in the past you need to use the negative keywords so you you you say don't yeah yeah negative what you don't want to see so here here's Naruto and whatever

negative you don't want to see I don't want to see what can we say as negative key or Dragon Ball Dragon okay fair enough so so then it's the same thing as when you are trying to to Target specific audiences is the same thing with with here and I'm usually starting here in mid Journey or C GPT 40 nowadays uh where you just you you can just post like few different images and and ask like hey uh gp40 this is these are the three best performing images in the campaigns like make five different iterations combining all of these and then you can get interesting variations so I'm usually combining the tools uh it's mid journey jgpt and then we have the synesia or 11 labs for for videos or AI people or um voiceovers you don't really use only Tik Tok voiceover which is the the robotic one but also like

real real well AI people real people sorry it sounds pretty pretty natural and the thing is um what can we do we go from the Statics into the videos afterwards and let me show you like a few examples because this is more more important I'm pulling this from the GDC presentation we we did or I did in in Cyprus because on Facebook at least at the moment it's the static images are performing the best for me and how can I get more static images well I just explained the mid Journey or CH GPT 4 because you can go from from left to right top down view cartoon style Real Kitchen whatever and this is just like few examples of the like the CPI spend and ra numbers and then I'm I'm kind of combining this towards the the videos and and uh guys I think you saw this like which of these are the the AI

versus the the real real static images on the left obviously this is AI the second menu which is absolutely made by by Mishka like a year ago still performing well but the other ones on the the the other on the right side those two are made by meid Journey and it's just like super easy took me 3 minutes to actually create like 10 or 15 variations of this and you can clearly see the the number of comments likes and shares uh it's the the combination of the headline which was mainly used by hyper casual games you know like Harder Than You Think Noob versus Pro and this I just combined like the most realistic food stylist game and the most realistic static AI from from from M Journey which was quite funny but I think like this is uh exactly what uh what's driving the all

the all the numbers and the comments like people are actually commenting there like oh my God this is so nice I mean I can I can share my styling of the of the plate and those those comments and uh those images are looking quite terrible but anyway uh this is just like the kind of like the iteration of uh first is the AI static image from mid Journey and it's combined with the the headline and then is actually can you full screen it so it's a bit bigger [Music] okay and it's you know the video it's like five different or four different static AI images thank you music is also by AI yes I like music is great because just you know like it's very relaxing and

then uh and easy it's like it again you see all this like it's just like based on on the aesthetic images and this is actually performing so well wait a second I could just show it here maybe this was done by AI also like making the stuff transition the video not really it was done by David uh but I believe now we are going to be a very it's going to be very easy to create like the video from the from the static images even from text like text video is goodbye David Good by no not goodbye David but uh goodbye or welcome like efficiency honestly because yeah I can I can say goodbye David but or I can say look use this to you know to be faster or like very more efficient which is the what they they use at the moment so so this is like you know the video on the first uh in the first row like that's the video I I just showed you basically took

immediately all the spent um and is uh is kind of the best in terms of like the day7 ROI and even even though the CPI is a little bit higher than the static image it the kind of the lifetime of that creative is way way longer than just a simple simple image because images let's say it's for like days with videos it can be weeks um and then the creative fat hits in the face so like that's something that I'm kind of using at the moment and if I if I need to show you like some of the other let's say examples look me you know this is like some some examples for for the let's say idle Bank ton can you say is that Nick Cage is that Nick Cage from wish exactly yeah yeah yeah yeah exactly Nick Cage from wish Nicholas C swimming in

money it's like it's it's quite E easy you can use like different views and you know see like different prompts and it's still pretty good in terms of like what I'm showing you here is that the number of creatives which can be done in very short period of time you need this to refresh the campaigns especially on Facebook these days because on Facebook it's uh static images are outperforming videos for like maybe like major a out of 10 accounts that I see right now and that much yeah yeah man like honest like static image is like definitely performing well and way better than everything else I see on on the on Facebook especially so Facebook is kind of dying that's what we are always joking about like oh it's terrible but it's terrible because you're using a lot of videos that's what I'm always discussing with other people as soon as you go and try at um the new static images which are super easy to make and even with this like mid Journey

kind of process you can see quite an interesting results immediately because uh I just um added one let's say day one versus day 30 static image uh in that fot styling game it took over the spent ride almost almost immediately and then like we went from these videos with $20 cpis to like five or $6 cpis on that static image with getting like 50 purchases per day and it's it's insane and that was just like one creative change but how how how much iteration then you need to do in order to be this efficient like what five Statics per day or what not five Statics per day but five maybe 10 Statics per week and I just change it like every week a new static image is going to the to The Campaign hard if you're doing it with mid Journey right like exactly exactly yeah that's like 10 minutes of work it's like 10 minutes of work with that like with this as well

but you need to choose the right one that's the thing yeah yeah I mean it's in this case it's actually volume play so like more I of course it doesn't need it won't be it can't be the [ __ ] shitty whatever random creative but uh you see mhm oh the this is pretty good these are not even generated these are already pregenerated because these are generated by people yeah these are generated by other people use a generated content basically yeah yeah exactly but this is actually great I'm going to use this I love it an egg on I mean exactly but that's the thing there you need to you need all of these elements just to comment or just to create the engagement put there anime food styling want to see it what's wrong with you put put there that's really good that's Prett good yeah that's PR good Dragon oh yes oh yes oh yeah

yeah this is great no you see because Angry Sushi Angry Sushi this is my favorite o minimalis in 3 sushi with angry cute suspicious this is very suspicious so you see like I'm I'm going to use like few of these this is great as well look I mean it's kind of funny mhm uh it's also like do I see Joker there if you scroll down where on the right here uh no okay oh really oh but you see like H not bad actually spaghetti egg so you see like all of this uh creates a lot of inspiration I mean this is interesting there bulbas yeah there Bulbasaur in the S suar the most bizarre thing I I'm so confused I could never eat Bulbasaur I the Pokémon I chose shows bu

Bart hey you know um doesn't matter doesn't matter there's a lot of different thing it's all you know like you can you can spend hours in here and um but also like 10 minutes if you know like what to what to look for or just you know you tune in two and a half Gamers and you will see you will see the bizarrest sh [ __ ] you've ever seen obviously but no I'm just telling you so so use this for like creative refresh on like weekly basis if you don't have the you know the resources you don't need to have like a big creative team it can be also like U managers I don't need anyone for like browsing this and just creating these uh these images obviously and uh and you don't need to like change the the format although you can do it in in mid Journey with like different uh different things why why laughing how do you arrive at the problem that's called bulas you I don't I don't know

about but you know never you never know I don't know what to feel I don't know how to feel what is up what is down I don't know yeah yeah yeah but honestly I mean I would I would use this but not in a food styling game obviously anyway I'm trying to say is you can you can use this for like getting better uh on on Facebook because that's the that's the [ __ ] that is working at the moment and I think you can you can use this easily for the the video creation afterwards so you just take the the best performing V static image and and then create like new videos and also what I what I'm doing now is just using the the best performing athetic image as let's call it like a hook even though it's like one second it just show that it's almost like a thumbnail but it's in the video so I'm showing that in the first two seconds and then just going into preparing food and stuff uh definitely working well so that's that's what I want to talk

about because it helps me a lot uh in this miserable times on Facebook there you go save basar for later yeah exactly save basar and with the bulbas are still on our in our minds we we can't get it off our minds yeah we can't get when that note thank you for tuning in to the best podcast in the mobile gaming industry uh we will see you again on Thursday we're releasing our next episode which is another very special episode we hope won't be about mobile gaming industry it's not going to be about mobile gaming industry at all no Ai No bulbas to no placement but an interesting uh upcoming game uh we won't tease that much and also huge thank you guys for following us and subscribing uh we just hit 10,000 subscribers uh so again again again again thank you very much uh now we have

to buy a matching Gucci show this because that was the all moving together it all mov together yeah that that was the the reward anyway again thank you very much please keep subscribing it really helps us a lot with getting amazing uh and new guests so thanks join our slack Channel and see you next time bye-bye bye byebye [Music] [Music] [Applause] [Music]