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The Esports Advocate
This collaboration promotes the live-action adaptation of the ONE PIECE manga series. It represents an innovative approach to cross-media marketing.
Enthusiast Gaming and Metavision have partnered with Netflix to launch a promotional experience within Fortnite Creative, marking a significant milestone as the first instance of a streaming service utilizing the platform to deliver branded gaming content. The initiative serves to promote the live-action adaptation of the popular manga series ONE PIECE, demonstrating an innovative approach to cross-media marketing within the gaming ecosystem.
Developed using Unreal Editor for Fortnite (UEFN) by 3D Lab, the custom map features three ships from the series and facilitates a competitive battle between the Straw Hats and the Marines. Players engage in combat using thematic weaponry, including swords, flint-knock pistols, and cannons, with the primary objective of destroying the opposing crew's vessel. This interactive experience is accessible to the public via a specific island code or the in-game Fortnite Discovery tab.
The collaboration extends beyond the game itself, as the map and gameplay mechanics were featured on the September 12, 2023, episode of Enthusiast Gaming’s NFL Tuesday Night Gaming. This weekly program, which highlights content creators, musicians, and sports stars, serves as a key promotional vehicle for the integration. By leveraging both the reach of Fortnite’s creative tools and established gaming media programming, the project highlights the growing trend of entertainment brands embedding promotional content directly into user-generated gaming environments.
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The Esports Advocate · 2026