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Create free accountwhat's up just arrived at games daily connect conference here in Disneyland and I am moderating a panel today on LiveOps so I'm here the parking here cost sixty five bucks for the day which I'm a little bit upset at but whatever but yeah I thought what I would try to do today is take you guys with me and show you guys what a day at one of these games conferences you know what what the sort of experience is like so yeah why don't you follow me and you can see what it's like hey what's up guys another random run-in at games daily connect here John what he do I was a Vespa I guess but yeah I think he's raising us okay I'm just consulting for
user acquisitions and advertising agencies [Music] [Laughter] I have things good okay can you tell us a little bit about yourself ah my name is tom Van Dam Dutch guy living in China and I work for a by dense company behind to talk awesome all right cool well yeah let's let's sit down thanks dude so we're a casual connect I'm during the home and I'm the VP of strategy and I interface without gaming business team to improve gem city as a whole we're here at day two and I gave you a connect but day one you were here all
day what was the most exciting thing that you saw the most interesting rumor what was the best thing about yesterday yeah anything no there was some great stuff great insights I think the market has been changing so much and so rapidly it's very interesting to see the uncertainty that most players have in the space when it comes to how we're going to keep growing a business that became such a competitive space right how's it going Hey Joe how do you know doing walk so we're here at gamedaily connect just randomly bumped into Nick Nick can you tell us about who you are what you do my name is Nick marchesini I'm in the business development I work for a company called gear Inc we are based out of Hanoi in Vietnam and we do free-to-play mobile game development famous for WWE we have work or we do a
lot of work with scope Lian WWE and a few other titles yeah do live ops or The Walking Dead you have another game in the soft launch that is unannounced ok instead of doing a lot of great work for a lot of good companies yes a great learning experience for us and we are also developing three games internally okay one of them is from soft launch the two other ones are very excited about what's what's coming up awesome all right thanks Nick [Music] all right I think we're out of time are
we out of time or can we take okay sorry guys we're out of time thank you very much and feel free to mop these guys with more questions after the panel all right thanks guys can you tell me can you tell about the audience here who you guys are what you guys do my name is Rachel Lu I am a pretty much a got a lot of tools in my toolbox being able to help on the user acquisition monetization of the BD side previously with DNA and bandai namco i help now currently with other projects getting people started and doing user acquisition and helping them with user acquisition Manolis working with people like Sanjay and the team of targets to get the right sort of tools in there so they can automate their user acquisition processes all right what's up with what do you do and what's target circle I'm I'm good at the tag circle we're
basically think of us as an agency in a box presented in the SAS platform you a automation so yeah we're trying to be a it's been a good conference what was the most exciting thing that you guys saw at the conference so far whoo whoo most exciting thing that's a tough one I don't know it wasn't a preacher I want to say I spent a good I've only been to one session so far I've been in meetings we went to talk about essentially the pin of the future of user acquisition I went to a panel that was yesterday okay lots of insights some things I didn't realize all right so what's the twenty second summary of the future of user acquisition a feature feature of user acquisition is that what you said oh well in the future of the future the nature the future of it is being able to essentially utilize your user acquisition strategies for a game
there's no longer the same static game for everyone else the way people now build games is so different that it's more tailored and more specialized right I can't and exciting to see how people continue to tailor those user acquisition campaigns now for a game that's no longer just the same yeah yeah I agree with that I think that speaks a lot to where we want to go basically we want to be like the e-trade for you a user acquisition because we feel like you don't have to worry about the noise you can abstract some of that there's some nuances that most beginners and you a can delve into with the right tools and having something that's easy to use it's easy to get into Halden and then pick up the concepts as you go along will be very powerful awesome all right thanks guys thanks thanks for having drinks with some games daily connect books and Jeff who are you
what he do Jeff Cohen Stephen think I'm a sell side research analyst covering the game space alright be here and what stocks should we buy what's the price target should buy yay what's going on Dorie hey how's it going toward Piersall SUT product that's dope Lee all right Aspen over Nick I'm director of man planning I new revenue forecasting bird yeah yeah do you agree with that hundred twenty dollar price target yes I believe in the vision of player first of inviting the world to play and the brands that we have and eventually be a medic there awesome thank you you tell us a little bit about your company what you do yeah I'm uh I run ESET games mostly I just don't live I wish I'm CEO dole web that's what I want to do well hey what's up not much man how about you can you tell us about
what you've you had skills yeah I'm the VP of Sales skills I work with developers and helping them bring sports everybody in the sense that they can hey even candy crush people can to people to say hey let's make this interesting I'll put in a dollar you pay a dollar and winner gets a dollar eighty hi did you talk to the audience here in terms of like what you do and you know what is fiber yeah so fiber is an ad monetization platform we also have a user acquisition piece I'm more on the supply side I'm a senior sales manager there up in San Francisco and we speak with publishers to help monetize their
apps awesome and what is that what does give get don't know well that's the other side yeah well this fiber by other developers and vendors and judges and essentially at the end whoever wins gets a deal oh wow [Music]
hi hey Randy what's up page hello I'm here with Randy we're talking about the opportunity to partner together on a new set of videos on the game makers YouTube channel but yeah ready did you tell us a little bit about yourself and insensate are yeah so my name is Randy Nelson I'm the head of mobile insights at sensor tower and so really what that means is I'm the person who is responsible for sharing our data with the world more or less and I am also the person who heads up all of our internal analysis of not only the the games market but just the overall global ecosystem in general and yeah so we put together insights on the market we work a lot with the media you know we're kind of a go-to source for the media when they need some context and kind of
what's happening in the world of acts and so an exciting within all of this that means is that you know I get to work on things like partnerships like Joseph and I are talking about for game makers where you know we real realize that this kind of data can really bring so much context to the market and and there's like a big piece of the picture that's my scene without it and so you know but what would be better than to how work with somebody knows the market so well and to be able to bring you know some additional context to what what's being talked about yep so for all any of you who have seen their YouTube videos with Spencer tower data this is the man that helped put it together ah thanks running at home yeah awesome ok [Music]
[Music] we all work together to throw a sick party with its free food and free alcohol and awesome people like Joseph yeah - Thomas here happy hour what are you guys doing we are trying to throw a party for everybody in the whole industry hopefully if it has a good time guys get the Napa Rose really speaker dinner is
sup guys so speaker dinner what do you think is this is this good compared to other speaker dinners it's the previous figure dinner as far as they go good about the conference anything about the conference is great you know I don't really you know I got your burning castle connected like say 2015 yeah you know I think the irobot the rebrand I think going from like CC the GDC is kind of weird yeah but I think overall I'm just a pretty good pitch well with us go how are
what's going on I'm trying to keep my clothes on okay for now our what do you do I resign sounds good thanks Howard it's your birthday you wanna do conference 19 birthday wish all right guys and I am ouch last of my meetings here at being really connect that's basically what it's like
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The GameDaily Connect 2019 conference, held in Anaheim, California, serves as a professional gathering for industry leaders to discuss the evolving landscape of mobile gaming, live operations, and user acquisition. The event functions as a networking hub for developers, publishers, and service providers, facilitating high-level discourse on the challenges of maintaining growth in an increasingly competitive market.
A central theme of the conference is the shift toward highly specialized, tailored user acquisition strategies. Industry experts note that the era of static, one-size-fits-all game experiences is ending; instead, developers are increasingly utilizing data-driven tools to automate and refine acquisition processes. This transition is supported by the rise of "agency-in-a-box" platforms and SaaS solutions that abstract complex technical nuances, allowing developers to focus on player retention and monetization. Furthermore, the integration of competitive elements—such as skill-based gaming platforms—is highlighted as a method to increase engagement in casual titles.
The conference also emphasizes the critical role of data analytics in shaping business strategy. Insights from market intelligence firms underscore that data is essential for providing context to global ecosystem trends, enabling companies to make informed decisions regarding revenue forecasting and product development. The event highlights a collaborative industry culture, where networking at panels, speaker dinners, and social events serves as a primary vehicle for knowledge sharing and partnership formation. Overall, the gathering reflects an industry grappling with rapid market changes and uncertainty, while simultaneously embracing new technologies to optimize the lifecycle of free-to-play mobile games.