Applicasa's Tzvi Kopetz discusses mobile monetisation

okay so it's pocket gaming.beers we're in San Francisco we're at the uh the yeti Zen incubation program and the companies are coming through are just kind of coming to the end of their process we're with uh we've got Optimus Prime in the in the background there kind of this kind of cool space we're at and uh do you want to introduce yourself and tell us uh yeah uh so my name is and I'm the co-founder of application application is a platform that is used by game developers so they can segment their users on the Fly and create in-game promotions to increase the game revenue and we're doing it through encouraging the users to either more make more inner purchases inside the game so you're getting technical already your segmenting users do you want to tell people who maybe not know what segmenting uses sure of course yeah so let's say you have a user inside the game and one user spends a lot one user doesn't spend it all one user is from Canada and one from the US or Europe and so on every type of user is a completely different type of user and you want to

offer the right proposition to that search specific user inside the game so the conversion would be higher he will be more engaged and more happy user likes happy users yeah so you more like startups but you guys have been going for a while haven't you so can you tell us what your history and kind of what you came to this incubation so so we started back in July 2011 and the primary offer that we had it was a back end as a service but soon we understood the bigger opportunity inside mobile games so we decided to take this technology that we already did and leverage it and pivot it along the way to seize this opportunity in mobile games so that took us a while and by the end of 2012 we launched our platform and decided to join Edison to increase the reach to the local area the amazing industry here in San Francisco that's what you're going to be doing the last

couple of months to be kind of meeting exactly it's a lot of Business Development and sales it's been going well good and you actually in some games now and with some with some pretty kind of big big uh kind of clients yeah I mean we already reached more than 20 customers we're talking about mid-size companies which a lot with a lot of users and apps one of them is alawar a big publisher from Russia and Dude Perfect everybody can search them on YouTube they'll find amazing hits and they've been using our platform we have Dr jolt just a new release on the App Store amazing puzzle you should try it and what's the future for you guys where's the next kind of six months what's what's the uh the business business plan so the business plan is to make the users happy and our customers also uh we tend to to grow to grow our reach and to make an easier approach for balancing the game economy and engaging users for game studios excellent yeah

thanks a lot for your time thank you