Cup Heroes: Voodoo's new hybridcasual hit making $160k/day! Steady growth w/ adplacement excellence

so I estimated that people watch about 11 uh rewarded ads in here but maybe that's way too low I would say 15 at least man you think it's that high I cuz it's six I would say six intertial ads probably around there six n it's basically at to win instead of pay to win exactly if you don't watch these you're [ __ ] as soon as you as soon as you understand like you need to watch this then it's like you watch it all the time the balance of these balls is done in a way that you can you know do whatever you want doesn't [Music] matter this is a no [ __ ] gaming show where we talk about games and their revenue in great detail powered by our ad monetization game design and user acquisition Triple Threat expertise welcome to the two and a half Gamers the unfiltered truth served with a side of giggles

let's not forget this is a 400 a.m. conference discussion Vibe so let's not take it too seriously tune in now and stay two and a half steps ahead of the gaming industry get that off [Laughter] yeah that would be a great joke to to start the podcast with Hello everybody welcome doav Gamers and we are going to be doing another game review because this game is uh is growing nicely and it's on radar for a long time and uh I actually I actually beat uh yakob my level is is higher than than him and this one level higher still counts [ __ ] you man anyway so my name is mat I'm Felix BR I'm winning oh and we are your hosts whatever you say Napoleon exactly no so we're going to talk about cab

Heroes because cab Heroes is an interesting uh combination of different things and we love uh Dr rops or well hybrid casual let's just let's just dive into the another hybrid casual case study because that's all the fun that's all the learnings we can we can get it's actually a fun game I like it it's really good yeah it's pretty good for chapter two and I'm pretty sure I'm pretty sure how far did you go Felix three chapter two I don't even I've done three waves guys like okay I've UNL all the things at the bottom but yeah no you didn't no you didn't okay let's just start with the game who are you shating me yeah I know I think I unlocked the whole thing already yeah

it's fine anyway um yeah so let's start with the usual numbers R down what we're talking about so cup Heroes uh it's a little bit of a slow hockey stick here where the game was soft lunch in February 2024 we have a a shark fin stabilization and now we have slow hockey stick is it was this is a hockey s from what like Hungary not Finland or like how it's like it's like a Mountain yeah it's like where's the hockey stick where's the yeah where's the hockey stick have you ever watched hockey it looks like a retied hockey stick not slow Rocky we need to really really this like chart shapes no yeah look so I think I'm going to book some time with you and we're going to go through shapes maybe you can go with your son to school when they actually do the shapes yeah oh jeez I hope J would be better with shapes

anyway we can we can do we can do 2024 Bingo this is definitely there okay if you're listening it's basically just gradual organic growth over time step by step increas no hockey stick okay so sofe February this is important s lch February 2024 uh yeah went gradually up and up and up and up and up and now hit some something like 60k IP a day uh already passed something like 4 million in IP and around 9 million plus downloads downloads wise it's doing uh something like 85 let's say 90k a day 85 yeah yeah which is pretty solid let's say not not like super amazing but very solid um active users are still increasing that's there something like 400k Plus and lastly if we just want to

quickly Peck into R I hope you will go there because this is important yeah so day 9 2.44 day 30 67 yeah let's say seven day s 24 which is interesting I think like it's kind of speak for itself because the meta isn't that deep as I would like like to can you just can you just yeah add mob control there yeah that's interesting for sure yeah yeah yeah so for those of you who are just listening for the first time to our lovely podcast uh basically usually these games uh if you have good retention you earn a lot more money if you have good day 30 and day 90 retention but also yeah day one but mob control yeah yeah of course mob controls has 15% day seven according to sensor Tower and capiro 23 and day 30 is uh what four seven against four in

in favor of cup Heroes if you put Tav War there as well if you if you can because yeah surprise surprise I was playing cup Heroes and I saw like million absolutely million of ads there you go Tower War wins here yeah yeah yeah pretty much on in the long term no no no C Heroes is better day seven but then um then in the long run yeah yeah in the long ground Tower War wins yeah yeah it's being scaled like quite heavily currently in s portfolio y yeah yeah I see I said I I play 10 Millions playables from Tower War okay yeah um yeah so looking at the voodoo overall portfolio currently downloads wise is kind of stable around something like I don't know 60 mil a month uh take it with a grain of salt as like the usual sadness thing uh this is amazing wow and this is great

this is really like w it's gradual hockey stick growth slow mountain is this is this a French Hy Hoy stick maybe a stick yeah so uh for September there's something like 7 million uh Revenue in IP only with like way more just double up for sure it's 14 guaranteed N I would say 10 I would say 10 like together with Revenue no with sadness multiplier oh with S no no with yeah sadness multiplier IP yeah so only IP okay mob control is showing 2 million and C Heroes 1.25 block gem one something so those are the three main IP portfolio drivers we'll get there will get there it's safe to assume that Voodoo probably with these type of downloads is anywhere between 800 to 1.3 1.4 million a day and out revenue from these numbers like last

year was 600 mil no something that that they said so if we do that it means like something like 50 mil a month so yeah kind of checks out yeah so let's say Okay um so actually talking about the game uh hello yeah so let's let's do a quick round out what what's there to find um the usual hubby uix template as always oh wait this is voodoo this is not voodoo man this is hubby I know um yeah pretty much very very similar metag game progression even from the shop it like immediately you can see our typical merging gacha chest uh with gear stuff some like three inventory slows on the left inventory slows on the right there's even set bonus I think there're taking this from actually

SN Heroes versus H Heroes they have bonuses and they have like a very similar structure here also they took this kind of a new setup that these games do that uh so uncreative what like very set it's really annoing to it yeah uh the material upgrades are now down per slot so you don't need to upgrade every specific thing separately so that's that's nice but uh yeah like bread and butter like I guess it's even more closer to hes versus heroes there's some element from Legend of slime I guess Felix get to is to this kind of blessing section uh we can talk about that during the at part uh other than that again your typical bread and butter all the like remove ads speed boost premium experience stuff like that um what's there yeah there's Heroes which is pretty nice vertical here like new new progression Vector where you have different Heroes which I would guess

have different abilities like yes there different skills different abilities Splash Shack just click on the abilities you will see them yeah this different from the the voy or how what's the the name so what if I understand correctly what this does let's say our hero has these abilities in the mix of like what do you get from the skill randomizer and if we get this whatever Cowboy guy you can get like whatever head shot over drive magazine size and stuff like that which is new for him and specific and my guess is like these like most expensive ones are the most best ones like Gan which is definitely a play on gulan the character from Warcraft uh where you have yeah merge into big skeleton whatever some necromancy skills and then there's du character which summons additional ends whatever again some Warcraft stuff here um yeah this is again very similar to Heroes versus hor where you can literally go and buy these Heroes for giant hard currency values so this is again very what's the gems for besides the

heroes uh expanding them you actually spend them here in bulk sale this is very interesting mechanic that they're doing you can they don't have the usual habby gacha where there's like two chest and then like main gacha where you buy one or 10 draws but they have this bulk sale thing which means that it's like your typical carusel that like refreshes every I don't know 12 hours what's interesting here is that each purchase plus 10% discount from the next item so if I just check this if I buy these coins 200 coins for 30 gems these two will bump to 50% see yeah so it actually yes so it actually incentivize you to kind of sun can cost fallacy where you know if you buy something you better buy also this other thing and then you can also buy this at even more cheaper otherwise it goes away in a refresh I they invent this I haven't seen this yet like this

seems like pretty kind of new to me so this is probably someone that is still from King right that came up with this maybe uh it's definitely like a you know system design I didn't even notice the bu sale in there it's so crowded in the shop but I was like ah what is this stand I was roaming to the shop like how to spend gems actually and the only way you know to get the keys and they are here so yeah there we go like what because there's the usual like uh free gold and like stuff like like that blah blah blah blah um what do you think is there you go what did you got Defender helmet purple which I have no idea what's that yeah I just yeah what do you think is the top selling IP because it's super interesting I think that speed up for $9.99 or $88.99 like maybe I looked at that like I was like I was really tempted a couple of times cuz it's just like just Che yeah I can I can check it

but usually with these games it's something like uh a starter pack for it's not that heavy on intials so maybe dude dude it's not it's not to war interstitials but it was quite annoying maybe I was watching too many I can just tell you like like I counted it and basically from the third wave that you do you basically per run uh you start getting three intials per run quite a lot yeah I didn't get it I was just watching GS all the time it's basically because they time it so well basically when you're done with a run and before you can choose the rewarded they just slap it on there and then basically you're still happy from your cup reward and then you don't really notice it it's like it's really well timed yeah um yeah still quite annoying monetization I would say like monetization on the right uh engagement on the left but this is not really de there's monetization on the right and left no engagement mechanics exactly so this is this is all basically offers like you literally have

1 two three four five uh offer bad yeah like this is telling me to buy directly you have pretty much five offer badges on the main screen plus the season pass thing which is also there on the main screen and plus the blessings which is for ads and another offer so there's like seven offer badges on the main screen um yeah that's the usual daily Quest and season quests so can we see the core gameplay yeah yeah in one this one with the typical upgrade three very simple not really something new here and let's let's check the core game play there's the you know usual progression with stuff moving from left to right which just like harder things yeah there's like 160 chapters yeah so let's let's dissect this uh so there's game play happening on the top wait enjoying Heroes not now so guys the guys from Voodoo we enjoy we enjoy yaku maybe not

this is the [ __ ] fourth time it was asking me to do that thing I don't know like man like when was the last time you enjoyed a game that wasn't anime uh you mean like when I went to rate up the game never never yeah yeah to to skip the video yeah I'm stying to skip the video okay yeah so uh it look like the skill randomizer is also a little bit unique because we're not choosing these skills each time we level up we're choosing these skills between waves and we actually need to pay them yeah this is very like important there's no XP whatever like they pretty much ditched that whole mechanic it's actually you being able to refresh the thing all the time for an or soft or like let's say the core gameplay currency or you get a lot of like shitty skills for free or get some for an ad all there's an ad to get all three actually but it's so 14 times in one run right 14 times yeah

yeah yeah do you guys want to guess how many rewarded ad opportunities there are per way or per run I all of them all all of them yeah yeah please how many placement do you have all of them man all per run per run I have 50 no 29 uh rewarded ad like opportunities that you can watch per run one one run and also three intered officials yeah it's like yeah yeah and the thing the thing is like like majority of these you want them you really want you really you see like the all the rewards like of course I'm going get simar heord actually yeah like which pretty much makes them mandatory for you to win some stuff because you just you just don't have enough of these [ __ ] exactly ever yeah oh well depends you have you have different skills no even if man I was like I would have like 1,000 whatever

the skills cost like 600 in yeah the best skills are you just don't have them that's it and and we also didn't add the like 20 minute boost here like oh yeah I'm playing this for two days I'm pretty good at this but it's still not enough I'm still chapter 10 you were chapter nine so you don't need to explain this you don't need to explain this to me I'll explain why you you beat me here because I actually play two games and you'll see the Inception you know what I actually I don't care you will care in a second all right I'm flying Slovakia I'm going to clunk your heads together yeah this is exactly what you want like all of these this is exactly all watch how much currency it actually gives you yeah it gives you something like 1,000 basically if I watch this that you know what's what iay interesting anyway so look how lovely these admob Google ads are compared to everything else well wait I tried CL I got the white out survival playable

like multiple times per day I wasn't able to close it you would need to click on it go to Google Play then exit go back and only then you could close it but that was also for me for Tower war and I I couldn't well I tried couldn't press the [ __ ] button yeah I tried I tried to close it for like 10 times and I saw like nope [ __ ] you go to the store to the store and then the button unlocks yeah what anyway back to the deconstruction so you see that you have this like two-phase gameplay basically where there's like visualization on the top you do [ __ ] stuff just happens guy shoots arrows and hopefully survives the wave and then on the bottom we have our favorite Gates mechanic which I guess is making the CPI as as low as possible yeah you will be that's my guess we'll see yeah but the scale game isn't that big that I guess it's like that b yes anyway uh you just play the game similarly to mob control my guess is that these guys are using a lot of

Knowledge from that game here they have like some kind of additional mechanics here with like hidden Gates which unlock only after you kind of bump something through them or like you drop this cup I'm really tempted to see it like with this kind of a yeah you BCE the balls back this is quite satisfying and you have the the htic feedback on on phone which you don't have on the on the the main thing with this game to learn here is that you cannot drag the capup because the moment you you touch it it kind of rolls down you need to click at the at the spot you want to and put it immediately yeah well if if you play it then then you actually do it with your finger it's SL different you don't you don't because it automatically goes down you just like time it wrong then anyway you yes what minus 14 what yeah yeah so we are pretty much going through

the cycles of us playing this kind of a player input where there's again just like I candy basically and a little bit of mat and then selecting these skills and that's pretty much it for the game uh what's really important and like why this is like this uh is because if we look at hubby sorry Voodoo portfolio a little bit closer we'll actually be able to find another game in it called back fight which has the exact same painting and this was actually launched in um December sorry like a tri teras ceratops graph yeah right no this this is this is not correct uh the raccoon graph actually r stick where's the B fight thing fight but you have it's right there man yeah oh this was launched actually December 102 23 uh soft lunch back then I guess yeah

soft lunch so this is not correct so but what I wanted to say this was soft lunch before before the cup and you this is the game this is the game we were discussing in uh in China when we were talking about all these like bacon revenge and all the back backpack Heroes type of stuff and it's like oh wait a second like there is a voodoo game which is not doing that well yeah yeah and this is an iteration on the backpack hero actually which is a steam popular game that a lot of games are trying to like uh iterate on mobile where you have this mechanic where you are trying to kind of play inventory Tetris with weapons that you then like attack characters and they have that like top screen bottom screen whatever thing with visualization it's coming from that but you could see that this game isn't really doing that much here which is doing like what like 3K IP a day down after like nearly a year and then like what like 18K downloads a day maybe a little bit more yeah it's like nothing

compared even to C Heroes but you could clearly see that someone at Voodoo was clever enough that like this core game play in this kind of double face whatever thing that is was just switched with the mob control thing and suddenly it works much better so we'll we'll see what there is to that but uh we'll also see very closely on the market that there is already a third entrance with this which is for our uh yeah favorite hobby guys which is capy barago which again uses the same thing but with a different switch again on the bottom part of the screen Voodoo are going against habby grab your popcorn no well the thing is the capy bar go is way similar way more similar to Bacon's revenge and anything that is actually coming from China surprise surprise there for so just saying like this is the third game that I see with this kind of same like double no input plus input double face

gameplay I need to find out the name for it anyway uh back to the original one make it up like slow hockey stick or something it's still soft lunch so yeah okay come the yeah just just going here into the main menu no thanks yeah uh by the looks of it you could see that this is pretty much the same setup here with the similar to cup Heroes so yeah I just I know I I just think I know why is this not working look at how it it looks like yeah it doesn't look that much polished of course compared to her dark yeah my guess is that this is some kind of a external team and this a stepping stone to a stepping stone actually yeah yeah but yeah I guess we'll return to this U like backpack game play once we find the game either either we cover the steam one the original one one or some like one that actually iterates it

properly on mobile but for this kind of cab Heroes example is important to understand that this was before that and now it's kind of this so uh yeah here's the gate uh yeah can get rid of the back back fight graph on the be on the background makes my eyes bleed okay there's a favorite uh slow mountain and there's our intertial so wizard tower is it like a doing this was advertising yeah yeah yeah so then then this is pretty much it you can again speed up the thing for 9.99 because it's kind of slow um yeah there's the new mechanic I told about like the the bounce one and the gate one and this goes pretty much it I don't think so I've seen anything else which is still a little bit um like I would say under expectation concerning the current standard for meta game if I just check what capy barago already has

lunch yeah it's very shallow like capy barago currently has all the five verticals that uh Survivor already has like the pets the costumes like they have everything already in soft lunch I mean but that's that's from their template from their template is their template though and that's the thing that these guys are you know using kind of parts of their template but it's not finished so that's probably why the retention is or even the revenue is not up to part to some of the hubby hubby games H well how much ad Revenue do you think they're making this is yeah [ __ ] ton right so yeah [ __ ] on but you know they're not making that much revenue otherwise they would scale much more aggressively I mean look at the Arty man look at the art style man I mean also yeah slow and steady pixel one yeah I mean I I had few pixel games with pixel art games it's not that bad but it's not also not low poly either

it's not mob control either so mean it's good decent but it's never going to be Survivor IO type of scale never yeah here's the question how many runs do you think on average users do per day cuz that's what I when I try to like estimate the ad Revenue that's what I'm struggling with the most well I can tell you I play this for past two two days and I got to chapter 10 and I play you're not you're not normal right you were and you wanted to show Yak off right so you're like no no I mean that's what I'm getting so I think normal person would be like half of it so I would say like normal person is like 10 minutes per session or maybe plus 10 minutes per session and if they have three sessions per day they're they're very good which means 30 minutes which means around three runs that's it more I think two I think two man I

thought two really I would say four no man no way why no way just overestimating the engagement oh okay well you know what you can actually check it in sensor Tower where on um on usage usage yeah time spent session count yeah let's go session count oh okay what there you go five [ __ ] both of you that that's you know that's that's what happens when you actually play the game uh session time spent what's time spent yeah 50 minutes average time spent per day how do they get this though like yeah like 40 kind we're there man we're there it's like it's it's three four three four round 3 four 10 minute sessions whatever yeah so I estimated that people watch about 11 uh rewarded ads in here but maybe that's way too low I would say 15 at least man you think it's that high I cuz it's six I would

say six interstitial ads probably around there six to n it's basically at to win instead of pay to win exactly if you don't watch this you're [ __ ] as soon as you as soon as you understand like you need to watch this then it's like you watch it all the time the balance of these balls is done in a way that you can you know do whatever you want doesn't matter you know you can see then it's also like colored you have the the yellow which is super rare whatever and then like that's the skill you want that's exactly the skill you want so like that's it so if you watch 15 reward ads that's uh 450 seconds but they're probably longer so that's 7 and a half minutes a rewarded that time if it's 50 minutes game time that's completely realistic in my world right but yeah that is yeah should I do something I usually don't do on the show instead of putting 11 I put 15 in my model and then you gentlemen will guess the ad

Revenue I'll tell you the Delta from 11 or 15 right okay so 60k per day is IP Revenue y yeah oh wait a second this is what like 100 no 80 80 80 bro no way more they have 2 million users way more so if this on 11 and million it was what 400,000 400,000 da is it 400 no 4,000 no no it's 400,000 yeah man throw a wrench into your money okay keep talking I'm going to get back in my little that would be way way more way more generous than it it should be it's more than like 100k yeah Max 100K on on ads it it can be more I mean it's not realistic it's that would be just too much way

better than it actually is but oh in and also like these like last last waves are super hard if you don't have the the right skills then you're [ __ ] basically yeah there's like like the the difficulty goes like nothing and then last three ways like 10 times more yeah that's the thing like if you don't if you make uh bad choices at the beginning then you're just like okay bye we can it doesn't even matter if you make bad choices it it it does if you watch the ads but it still it still does it still does because shitty skills and stuff like that EXA yeah exactly but again like I so all of these skills it actually like the like which skills you see are based on the level of the balls you you get y that took me a while to figure out so it's like huh wait a second and then uh but everything else is just super random hey guys I'm back I'm back from the basement hello hello

so that changed quite a lot so for 400,000 so for 400,000 very differ yeah well you don't say and then you you should you should start replying to those comments like everybody's like oh well how did you actually come up with this number this is my this is my calculation it's like magic magic you know see by the way see this is this is what Mata was saying the skill randomiz adjust to the current uh balls that you have in the inventory now I have [ __ ] balls [ __ ] skills yeah I don't don't insult your balls man okay all right add Revenue add Revenue per day six interstitials assuming people play two sessions that's six intertial per user ni and 15 rewarded ads on 65% of the user base which means this game earns per day currently 77,78 adk wasn't that bad yeah so 62% of the

game is out Revenue so maybe which is 15 so if it's 11 it's like what like 50 60 yeah which going to be 55 I'd say so this is a from a UA standpoint this is exactly what you want right yeah exactly yeah yeah yeah absolutely and then you have all these all these Blended campaigns on applo which they already they have obviously because they mediate with applo Max yes they do oh man I tell I'm telling you I saw I saw the tower Ward and I saw Kingdom guard and basically I was just seeing like all the same games all all the time these two and then uh obviously Royal match and that's that's basically that few few slots actually I was like wait a second is it because I actually bought the starter pack now I'm see now I'm seeing the slots but yeah do you want to go in the shop

as well Remo and just show up the ad spots there but it's nothing too different than like nothing really out of the ordinary basically what they just do super well for the ads is they make it so appealing to watch rewarded ads like and a lot of them yeah but in the core during the core yeah exactly during the core it's like the hexa sort exactly we don't mind it because it's so interesting and like yeah and and you know what's the best part of it you watch so many ads but you don't get like any uh additional economy budget value because you just get stronger in the core which is you know roll that's it that's it yeah also I really like those decoys like you will be stronger 200% on the next wave for next wave which is like 10 seconds yeah like [ __ ] obviously I want this yeah yeah it's like [ __ ] yeah but need you know you need to go through this just to get better yeah so there's the sequence of course

you have all these diamonds the diamonds that increase yeah gradually is there there's coins where did we see those gradual increases when you watch ads real short yes exactly last episode I think I haven't seen four in a row we always seen like three in a row it was five five or or seven seven yeah seven in real short seven yeah that's the most I've seen have you started uh have you bought the the rap name already now real short for Spotify there's two short I I looked it up on spotif there's a two short but there's no real short okay I'll buy both both but both yeah okay uh this one Legend of slime returns page yeah that's pretty cool that's the usual kind of cumulative blessings the more you watch the stronger they get and you can still watch them every 20 minutes so that's

great um what's there any other stuff that you want to add Felix I mean it's just what do you add to just absolute monster this maybe even 15 reward ads procession is a bit on the the lower end cuz I remember confronting like for Mob control uh like someone who worked at Voodoo and I told him like oh do you get like 13 he's like no much more like yeah like it's more like yeah the main main culprit behind all of this is pretty much that one change that they did here which is display on currency in the skill randomizer like the skill randomizer itself is responsible for like 80% of the ads definitely it's it's just that it's super super unique because it's like a very nice iteration towards ad monetization as none of these Rog Glide Survivor iio like games has that they're all based on you leveling up actually in the game play and you buying these or you actually not even buying these you just select them

there's no currency involved but why can't I just pick two not only one that's also like you mean like yeah in here but why do you want two if you can get all three for that yes but you don't you don't always have these get all only the shitty ones usually yeah true mostly with the shitty ones but like yeah yeah okay yeah but uh yeah in the end this is kind of super important if you like um in the mid game to end game stuff of this because literally like a bad roll can cost you a run yeah exactly if you get [ __ ] stuff so like it's even more kind of value added later down the line when these ads are just like watched all the time yeah how many plus also after you do a wave and you actually complete it there's a double at the end which you're obviously going to watch because you know a run takes 15 minutes or 10 minutes right so you're like yeah and also or revive one also revive yeah yeah yeah that's true actually how many how many times did you watch the or refreshed the the skills refreshed

refreshed or just uh can can only once or I'm just I'm just asking because I tried I tried refresh and then the the cost doubles and just grows exponentially oh really yeah okay let's see every time you refresh then it costs more like usually most of the games they just have refresh there for anet like refresh and that's it but to get like a specific skill for Anette I haven't seen it yet or like all these other kind of iterations that this game has that's like super super cloud no it's really interesting it's really really interesting game but compared to something like the capy bar go game that I just checked which is by uh they are just I guess much more Focus towards IP because there's like it actually has all these like Legend of mushroom passes where there's like lots of stuff actually coming from legendo mushroom we'll do a separate episode on this absolutely super interesting yeah so let's check uh okay so just one more refresh much better skills definitely

but I cannot watch it again to refresh again so only once but it's it's definitely worth it like Ricochet is like one of the strongest SK yeah exactly you need you need that yeah yeah so that's there okay I want to see the UA creatives I want to see the creatives absolutely you really want to see do they do a lot of fake craters or is it just pretty much my guess is like everything just balls with the gates okay any other guests it's Pinko well the gates Runner the gates Runner uh so they're using a lot of different channels obviously but mainly app integral why Blended R thank you very much we can end here thing is it's playables a lot and uh you will see quite interesting things so so uh yeah creatives no I already seen one no so my

question was which networks are currently doing ad r as are Blended campaigns it's not all of them right or do all of them do it no no it's not all of them does it does it Unity does it as well um Google Facebook is only in beta Tik Tok doesn't have it as well but there are bgrs for both Facebook and Tik Tok which doesn't work really that well but still that work around well look what do you see just what you just saw it's not in the game surprise surprise so when you said fake gamepl it's not exactly fake it's altered gameplay it's all altered gameplay my friends as you can see in here as well it's where have I seen that pipe well exactly tell me it's a bit it's a bit Mario but it's also from Royal match um yeah guess guess another time it's the game that we

discussed Felix I think still I mean it's more control it's more control it's more pipes in creatives yes okay yes but this actually makes sense if you have the revolver guy and you feeding him bullets but it's ex man exactly I was like wait a second like this is so interesting same thing in here it's just okay five five oh my God but also also you know like you see the like 500 gate yes but the thing is like going from right to left zombies um oh well you will see in the what I mean in the now I know why it's fake because it's simultaneously you this thing never happens together yeah exactly also um you will see this creative in the next creative Trends Al G altered game playay

yes exactly uh we have here it was integral let's see if it lows last time wasn't able to loow it oh there you go oh what's that black holes a portal portal cool oh oh my God satisfying yeah jeez this great to see how much stuff the guy on the top shoots is like AR chain gun AR chain gun but this actually you won the one before you actually you you did it okay so this is okay T to release also so so you see like a lot of creatives oh this this is the one that playables I mean oh yeah the playables so everything else boring same thing all over again shooting guns oh well 8 million gate 8 million gate it really annoys me how bad that player is like it's so frustrating that's that's

exactly the point that's exactly the point but the point also is um if I go to my usual suspects for interesting Bull and bullshitty creatives here we [Music] go more altered gameplay exactly which is also not in the game it's definitely not all of these threee versus all these uh hordes of enemies which is exactly what is this so that gate which is 99 gate is is fake because balls are literally hitting it and doing nothing welcome to creatives but at least but at least also this is just a like two two 15c creative stitch together uh where we have this is also interesting yes so like style Labyrinth yeah this is kind of another different hybrid oh hyper casual stuff which is

nice but still you fail you fa of course you always fail and guess what you're going to be seeing the same creative but it's 30 second creative how bad are these creatives if you actually win oh it's that's the thing like it's going to be satisfying but not as ex exactly s see different visual style as well like look at the top not don't look at the game Gates which you were def definitely doing as as I was before so we have another style then we have so it's it's basically still the same thing just different ridiculous numbers in the in the in the gates in here pipe's transparent now and here look at this different color pipes no it's yeah it's big boss so if you if you actually fail to to so you can feed ammo to the B yeah you can feel exactly why would if

you fa but because it's creative it's ridiculous because it's a creative and in the world of creative nothing needs to make sense exactly nothing makes sense absolutely nothing makes sense welcome to my world guys we should do a video a video about like the world according to mobile ads creative oh yes be really funny that would be pretty good like yeah like why would you not do exactly like we we do in the in the game just go for what this what's this visual coin called like uh 1930 1920 seia seia so let's see there are a few more like interesting well I would say interesting stuff but oh W you know how it goes different backgrounds different exactly you know like what can you fake Gates and now I'm going to ask you few more question like if you actually paid attention are there any other uh

Creative Concepts than these two not really like these all basically here we have one no this this is another one conveyor belt not more like physics yeah yeah exactly so now ugc because why you would put ugc on top of this because it wouldn't really work mhm it's increases the cpis it's just the thing is and no hooks yes exactly no hooks and also block Jam Frey now uses a lot of interesting things way different than this but anyway still oh this finally some devils flame throwers yeah finally some kind of like game play actually because this is nothing it's like the Warhammer Space Marine to uh uh tube fake yeah no tubes but just

different run these are actually the the heroes from the game just this looks like somebody from the game playay team was tasked to create a creative so he just stitched like a hero real few different Heroes real heroes from the game exactly so my friends what do these have really in common at B gate all of these like two things that are the same across all the creatives it's not visual style or concept think usually I'm showing you different things but not only different in terms of the concepts but also different in tell me guys what would you say is the common it's always the doing the the bullets or the thing the the bottom part it's only showing the bottom part of the game don't think about actual actual

concept I knew they would have sci-fi one obviously tell just tell us everything is 30 second everything is 30 second usually you have different lengths there's the U manager there all of these have 30 second length all of like I literally went through everything 29 30 30 30 30 30 30 30 when we talking about creatives it's usually 25 30 50 seconds 2 minutes whatever else this is all 30 seconds so no more 90 minutes once which is a shame it should be they have 30 second one 30 second video where there's like two 15sec videos stitched together M lazy and is that lazy super and that was if it's 60c videos and you actually Stitch maybe but 15 to come on just run one 15

second also everything is vertical you don't see any other format any other format game is vertical yes all the other games other are verticals as well but they have landscape square and everything else just think about how creative you could you could be if you use different formats obviously wouldn't be the same creative but still so much better it's I don't really get this um so I think like there could be so much more stuff experimented with this is like a lazy U I'm not sure I wouldn't say lazy UA but not I wouldn't rate it so high either okay it's I mean it's apparently it's working it's working on yeah because playables also you have you have only

three playables or two so I would really assume you need more but okay so I'm just like that's it basically basic honestly I'm disappointed like there were like three concepts that's is it because they haven't scaled the game yet you think and they're still iterating and like affecting I mean pretty scaled it's pretty scaled I mean it's getting there so but it's this it's exactly the same it's exactly the same logic or just pattern as mob control mob control has five different creators still it's like really just yeah just different colors uh backrounds like I would assume like it's pretty hard to create something Innovative with this like core gameplay but still why don't they Century games it and just [ __ ] exactly Cy games it EXA that's exactly that's my point like there's always there's always something

you can borrow from different games genres Styles games have different like 20 different Creative Concepts each month we cover the creative Trends they [ __ ] all the creatives it's like you get a job at Sentry games like hey welcome to Sentry games uh leave the truth at the door I mean I get it but at the same time I don't get it so it has to it has to be more in this and I don't think uh we've seen all of it like still like there is plenty to come when they maybe slowly Hoy stick this to a different level of revenues and they need to work on this but man but like you know what I was expecting like some stuff like you know the Candy Crash hook where you would just throw the like candies of the stairs and like broken like can you imagine like just pouring bottles from like cup and Tik Tok and stuff like that why is there that you know why because Candy Crush is

$50 cpis the lowest at the highest 200 this if this has $50 CPI dead it's dead it's seven times dead it's dead dead so like that's why so that's why so like don't like don't mix this up a little bit because this is way different genre art style game than Candy Crash so they don't need to do it they should do it they should at least experiment with it so let me check if I yeah they don't have Tik Tok so I don't see I don't see anything kind of uh ugc is which you should at least on Tik Tok uh because they have Unity YouTube and stuff and even on YouTube it's like two three videos so it's not a lot ah man not very pleasantly surprised no celebrities either yeah

no unfortunately what do you think what do you think the UA team at Voodoo would tell you if they were like on the on the podcast right now like the reason behind it like they don't need to or basically like they get the results they need already but like well the usual stuff ah we tested so many creatives didn't really perform that well or better than the creatives that we are running at the moment oh [ __ ] I mean yes usually usually you you you man every time we we talk about the game there is like 200 or 300 pages of of creatives on Facebook in here 30 it's like so you're saying they're not even testing enough basically so like yeah we didn't test enough creatives but like really they may might have tested 100 creatives but they should have tested 800 type of exactly also I I I get like on Apple you don't really need to change the creative so often but you need at least if you do this then you have five different

playables you one or two you one on applo and two on M it's yeah it's it's it's not really that great as it should be because one part of the equation is looking really good the other part of the equation is not looking not even close I would say and people will hate me for this but sorry guys but no it should this this should be better absolutely rating board time three yeah three sorry yeah I'm sorry three yeah no serious seriously why not two why three because they have free free play us okay Felix no he's B he's bad nine for ads like this is really good but like basically only thing that's

missing I would say is probably some onscreen uh rewarded ad placements during the combat rewarded app open justicial and maybe some kind of rewards for watching 50 rewarded ads or 40 rewarded ads per day there's none of that and that was in Legend of slime really well done but like I don't really know how I can say it's nothing below a nine it's beautiful like on the ad side they know what are doing like great great level and AD monetization design like absolutely amazing same here pretty much like something like 8.5 just for the iteration of skill the randomizer with the ads that's like super super new done very well yeah how they separated that from inflation is amazing so like they're not giving up that also the shop shop uh carusel we covered hav't seen that before that's pretty nice but again as usual no social kind of shallow met up for now for now like we we talked to yeah and Miguel from from up control

team like they are just kind of on the way they take a very long-term view of these games like yeah so but that's the thing man like if you compare it to the package that H is bringing to the soft lunch it's just [ __ ] loaded with features yeah but then think about the difference of those two companies yeah yeah yeah that's but you know same Market same Battlefield I know I know I know I know I know and on that bombshell uh you can meet me and yakob today when this is coming out in mobid dictum in Istanbul we're going to be there tomorrow we're giving a talk at what time Remo 2:30 that's right 230 23 talking no hybrid casual exactly nice all right thank you very much guys thanks for coming pleas what me goodbye Please Subscribe please comment and just challenge Felix in the

comments with his um calculations also our ratings join our button exactly see what the game is going to be announced there now yeah yeah thank you again cheers byebye bye [Music] [Music] [Applause] [Music] which is the the most us useless Pokemon in your opinion most useless Pokemon yeah most useless is it Magikarp or Magikarp super useful

once it Evol to Gyarados yeah yeah but like a Magikarp as itself is super useless it's a bit like I don't know like okay Metapod is even more useless Metapod Metapod Magikarp I don't know I want to say Geodude but I don't really know why let's let's continue I'm not sure how how long this do you just come back in here and ruin this Pokemon discussion I need to bring your slow pooke Monday all right okay [Music]