🚨📢 BREAKING NEWS: PixelFlow Scopely MEGA deal, Unity AI Builds Games? Meta adds Manus in Ads Manager

Meta has already started embedding its newly acquired Manus AI into ads manager. I was talking about this in our breaking news previously. So advertisers are seeing a popup inviting them to automate your workflows and they can find [music] minus in the tools menu. Two [music] and a half gamers exclusive breaking you [music] literally breaking. Hello, welcome back to your weekly breaking news. My name is Matia Lancherich and I'm flying solo. Today we've got few stories to get through including two big AI headlines that could change how games are made and marketed. Well, we'll see about that. Let's get into it. First, Unity is gearing up to show off a revolutionary new AI tool at game developers conference. Well, it's a game developers festival these days, whatever that means. According to the CEO, the

upcoming Unity AI beta will allow developers to quote unquote prompt full casual games into existence using natural language commands. No coding, just [music] tell the engine what you want and it builds a playable prototype right on the spot. Unity says it combines state-of-the-art language models with its own runtime to democratize game development. O critics worry this could flood app stores with lowquality AI slop. Well, hello YouTube comments, but supporters say it could unlock creativity for people who have never touched a line of code. Well, this is an interesting story indeed. and Ayaku Biar who's our own co-host made a comment after the world model fiasco every gaming CEO is suddenly AI pro well take two co already did [music] his U-turn and suddenly started being

pro AI well now it's time for Unity to put also an AI first label on itself AI is moving in leaps ahead but currently the biggest actual impact for mobile gaming think is marketing creatives and playables fully casual games maybe next year and only based on templates definitely not now move on as this is all just smoke and mirrors for Wall Street guys to be finally happy absolutely agree but then we have John Wright who's very very positively surprised about how unity can deliver this so if you he says if unity delivers on this vision effectively it [music] could repres represent a true paradigm shift in game creation. Until now, much of it has felt like smoke and mirrors. Well, no Sherlock. Heavy on hype, light on delivery. Again, not Sherlock. Let's hope this is finally the movement [music] we've been all waiting for. Where the is my popcorn? Oh,

here it is. Yes, let's see. A fully casual games from the prompt. Yeah, not there yet. Anyway, speaking of AI, Meta has already started embedding its newly acquired Manus AI into ads manager. I was talking about this in our breaking news previously. So, advertisers are seeing a popup inviting them to automate your workflows and they can find Manus in the tools menu. Manus AI uses agents to handle tasks like building reports, researching target audiences. Well, who who does even use target audience anyway? and meta hopes it will show investors that all of that AI spending can produce [music] measurable results. Some users know that clicking try now just takes you to Manu's own site where a subscription is required but it's a sign of deeper AI integration metas at [music] platform. All of this remains to be seen. I actually started seeing also the manos

[music] AI tool in the menu. Anyway, on on to mergers and acquisitions. Biden's better known as company behind Tik Tok is reportedly negotiating a sale of Moonton, the studio behind Mobile Legends Bank, to Saudi owned Savvi Games Group for between 6 to 7 billion. The deal would expand Saudi Arabia's growing gaming portfolio and signal that Bidance is stepping back from the industry. Well, from the gaming industry. In indie news, the quirky cat breeding rog light Mu Genetics sold 1 million copies in [music] its first week. Co-creator Tyler joked that the game recoup its development costs in about 3 hours. Well, congratulations, Mr. T. [music] Steam charts show the game peaking at over 100,000 concurrent concurrent players. Not bad, providing there's nothing gamers love more than breeding and battling pixelated cats.

Nice. There is also good news for cozy game fans. Brazilian studio Dev Cats is launching a publishing label dedicated to wholesome titles. Their first release will be Felen Forensics and Meow Zo Mystery and the part of that proceeds will go to animal charities. Nice. So, you can solve mysteries with cats in a game while helping real world animals, which sounds like a win-win. I mean, what's up with the cats these days? Finally, the UK Advertising Standards Authority banned an ad for Call of Duty Black Ops 7 after it depictked airport security guards groping a passenger passenger for laughs. Regulators ruled the ad trivialized sexual violence in order to be removed. Even in gaming's world of edgy marketing, there's a line that you shouldn't cross. Well, honestly, this can only happen in UK. There was a story long, long time ago

where PlayerX's ads were also banned in UK. Well, good luck. I hope to see [music] this going to happen also outside of UK and all over the world. But as our friend Paul West, who's also based in UK and is from UK, says [music] about his competitors using his own face in stolen creative from them, [music] platforms need more evidence. So, this wraps up this week's breaking news. From AI engines that build games to regulators keeping advertisers in check, well, it's clear our industry is evolving fast. [music] Thanks for listening. Don't forget to tune in next week for more headlines and hot takes. See you next time. Bye-bye. Well, well, well. Not that fast, actually. So after finishing the recording, we saw an huge news which we obviously knew about from January. But Scopali has acquired an undisclosed

majority stake in Loom Games, the developer of Pixel Flow, our dear friends based studio founded by Kubra and Emay last year. Shortly after its launched in hyper casual puzzle game [music] uh pixel flow it surpassed 10 million play players worldwide. Uh Kubra said that Loom games partnership with Scope will enable them to maintain the creative autonomy while also learning from each other. uh Loom games team consists of 20 people around that and [music] closed the seat funding round last year with investors including our dear friend Akin and E2 VC. So currently Scopi Scope acquires Pixelmaker Loom games at 1 billion valuation. Another new new unicorn. Well, here we

go. Until next time.