Sora
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Article
Podcast: AI and Video Games (with Julian Togelius)
The episode explores the intersection of artificial intelligence and video game design through a conversation between podcast host Eric Seufert and NYU professor Julian Togelius.
- Video games serve as critical sandbox environments for AI research, providing complex reward structures and learning signals that effectively model real-world challenges like financial markets.
- Current AI research is shifting away from narrow benchmarks like chess and Go toward broader applications, including procedural content generation, player modeling, and general game-playing agents.
- Generative AI tools offer the potential to accelerate production cycles and enable highly personalized player experiences, though their adoption is currently tempered by industry concerns regarding consumer backlash and authenticity.
Mobile Dev MemoMay 2026
Article
Global Mobile Apps in November 2025
The November 2025 snapshot of the global mobile app market highlights a sharp shift toward AI-driven content and strategic partnerships.
- Gemini maintained its position as the top-downloaded app on both the App Store and Google Play in November 2025, driven by viral social media buzz surrounding its pixel-level AI features.
- Life360 reported a 34% year-over-year revenue increase to $124.5 million, bolstered by an 82% surge in advertising revenue.
- Novelmates dominated the advertising landscape by utilizing AI-generated content for over 92% of its ad placements.
SocialPetaDec 2025
Article
11 Tips for Killer UA Operations: Q3 2025
User acquisition strategies for the third quarter of 2025 center on the necessity of multi-channel diversification and the implementation of creative-first funnels to combat rising costs per install.
- Scaling a mobile game requires meeting strict performance benchmarks, including a minimum of 10-15% Day 30 retention and consistent, predictable monetization across multiple user cohorts.
- In Q1 2025, the top 2% of ad creatives accounted for 53% of total spend in gaming apps, though there is a broader industry trend toward diversifying creative concepts rather than relying on single 'hero' assets.
- Android UA spend is heavily concentrated in three networks: Google (67.7%), AppLovin (14.5%), and Meta (11.3%), necessitating a strategy that diversifies spend across 3–5 networks to mitigate channel dependence.
Brutally HonestSep 2025